10 Best AI Email Marketing Tools for Real Estate Agents
By Tazmeen
The real estate industry thrives on relationships, and staying top-of-mind with potential buyers and sellers requires consistent, personalized communication. AI-powered email marketing software has revolutionized how real estate agents nurture leads, automate follow-ups, and convert prospects into clients.
AI email marketing tools streamline your workflow while delivering messages that feel genuinely personal. Let's explore the best AI-driven platforms that help real estate professionals close more deals in 2025.
1. Mailmodo
Mailmodo is an AI-powered email marketing software that helps you create, automate, and optimize campaigns effortlessly. From planning strategy to writing copy and building journeys, Agents can embed property viewing forms, calendar booking widgets, and surveys directly in emails, eliminating the friction of external links and dramatically increasing conversion rates.
Key Features
AI-powered end-to-end campaign creation from simple prompts, including strategy, content, and automation setup.
Interactive AMP emails with embedded forms, calendars, and booking widgets for a seamless user experience.
AI template generator and remixing capabilities that optimize existing templates for specific use cases.
Smart segmentation and automated journey builder with 50+ pre-built templates for real estate workflows.
Pricing: It has a forever-free plan with limited features; paid plans start from $39/month.
Best For: Real estate agents seeking to reduce friction in the buyer journey with interactive emails that allow property inquiries, tour bookings, and form submissions without leaving the inbox.
2. HubSpot Marketing Hub
HubSpot's email marketing tool uses AI to integrate full CRM functionality with automation meant especially for relationship-oriented industries like real estate. The platform leverages AI to compose entire email drafts, scale personalization, and identify optimal send times based on individual recipient preferences. Using HubSpot's smart content feature, agents will be able to provide automatic property recommendations based on locations, budgets, and client preferences.
Key Features
AI email creation that can generate subject lines, body copy, and CTAs from a simple prompt.
Personalization of smart content using centralized CRM data for 1:1 messaging at scale.
Predictive lead scoring that automatically prioritizes buyers and sellers most likely to convert to conversations.
Automated property match alerts that send emails to clients when a listing meets their criteria.
Pricing: Free plan available; Marketing Hub Professional starts at $800/month; Enterprise plans are based on custom pricing.
Best For: Real estate agents and brokerages that are looking for full marketing automation, integrated with CRM functionality, and AI-powered scalability for personalization.
3. ActiveCampaign
ActiveCampaign delivers powerful AI-driven automation with sophisticated workflow capabilities that respond to specific prospect behaviors. The platform excels at creating multi-step nurture sequences triggered by property page visits, price range searches, and email engagement patterns. Its predictive lead scoring assigns values to contacts based on engagement history, helping agents identify serious buyers immediately and focus energy where it matters most.
Key Features
Advanced automation workflows that respond to behaviors like property searches and listing views.
AI-powered predictive lead scoring to identify high-intent prospects automatically.
Machine learning-based send time optimization for maximum engagement rates.
Integrated SMS marketing for multi-channel outreach campaigns across email and text.
Pricing: Plans start at $29/month for up to 1,000 contacts; pricing scales with list size.
Best For: Growing brokerages requiring sophisticated automation, detailed lead scoring capabilities, and behavior-based email sequences for long sales cycles.
4. Jasper AI
Jasper is an AI marketing tool designed for enterprises that provides real estate agents with the ability to create on-brand email copy at scale. Using multiple language models, including GPT-4, Jasper generates compelling copy that replicates your brand voice across all messaging and pieces of communication. Jasper has a Canvas feature that enables agents to visually organize an entire marketing campaign, which allows them to simultaneously manage property listings, open house invites, and customer nurture sequences.
Key Features
AI writing that generates content for email campaigns, property descriptions, and social posts.
Brand voice customization for consistent messaging.
Multi-audience targeting of email campaigns with separate brand voices for buyers, sellers, and investors.
Integration with Surfer SEO for enhanced email and web copy performance.
Pricing: Creator plan starting at $49/month, Teams plan starting at $125/month, and Enterprise is custom priced.
Best For: Marketing teams and agencies with the need for high-volume on-brand copy across multiple channels with advanced AI writing capabilities.
5. Smartwriter.ai
Smartwriter.ai focuses completely on hyper-personalized cold email outreach - using AI, while it automatically researches the prospects to create messages. The platform scans over 42 data sources, including social media, articles, and podcasts, to find relevant information about your leads and then writes contextual emails that mention facts about your prospect. This is especially valuable for real estate agents who want to reach out to potential sellers, expired listings, or investment property owners and provide engaging outreach.
Key features
Automated prospect research for personalized outreach at scale from 42+ data sources.
AAI-generated icebreakers based on LinkedIn profiles, recent activities, and interests.
An email verification system to ensure email deliverability and protect your domain reputation.
Integration with outreach tools - Lemlist, Mailshake, and Woodpecker integration for seamless workflows.
Pricing: The basic plan starts at $49/month for 400 leads, the Popular plan $124/month for 1,200 leads, Pro plan at $299/month.
Best For: Real estate agents focused on cold outreach to potential sellers, investors, or expired listings that need messages at scale without sacrificing personalization.
6. Brevo (formerly Sendinblue)
Brevo offers AI-driven multichannel marketing with a generous free plan perfect for agents just starting with email automation. The platform's AI assistant helps generate compelling subject lines and email content, while its marketing automation features include advanced web tracking and lead scoring. Brevo's unique pricing model, based on emails sent rather than contacts, makes it cost-effective for agents with large databases who send infrequent campaigns.
Key Features
AI-powered content generation for subject lines and email body copy optimization.
Marketing automation with behavior-based triggers and personalized workflows.
Send time optimization using AI to determine optimal engagement windows for each recipient.
Integrated CRM, SMS marketing, and live chat in one unified platform.
Pricing: Free plan for up to 300 emails/day; Starter plan at $9/month for 5,000 emails; Standard plan at $18/month.
Best For: Budget-conscious agents and small teams needing affordable automation with AI capabilities and multi-channel marketing features.
7. Phrasee
Phrasee is a proprietary artificial intelligence platform focused solely on enhancing the language of emails for better engagement through natural language generation. The platform generates unique, catchy subject lines, body copy, and CTAs that will help you elevate your open rates while maintaining your brand voice. Phrasee uses your email performance data to train its AI, which continues to get smarter and better over time, making it a perfect fit for agents who conduct consistent email campaigns to large databases.
Key features
AI-generated subject lines with up to 10% improved open rates through data-driven optimization.
Natural language generation for on-brand emails, no matter the campaign type.
A/B automated testing to conduct multivariate tests simultaneously and find the right winner.
Brand voice consistency and language preservation on a macro level, for fast email generation at scale.
Pricing: Starter at $500/month billed annually, enterprise features custom pricing.
Best for: Real estate teams looking to improve email engagement through the use of AI optimizations and a consistent brand language.
8. Copy.ai
Copy.ai provides AI-powered content creation with specialized workflows for sales and marketing teams in real estate. The platform excels at generating email sequences, follow-up messages, and property descriptions quickly through its workflow automation. Copy.ai allows agents to stack successive prompts, creating entire email campaigns from a single input rather than generating content piece by piece, dramatically reducing the time spent on content creation.
Key Features
AI workflow automation that creates complete email sequences from single prompts.
50+ templates for various email types, including cold outreach and nurture campaigns.
Real-time content generation with multiple tone and style options for different audiences.
Integration capabilities with popular email marketing platforms for seamless deployment.
Pricing: Free plan available; Pro plan starts at $49/month; Team plans start at $249/month.
Best For: Real estate agents and teams wanting to automate content creation for email campaigns with flexible AI workflows and collaboration features.
9. Writesonic
Writesonic has more than 80 AI-backed templates for the generation of content for emails, descriptions of properties, and marketing copy, whose quality can be categorized into three tiers: Premium, Superior, and Elite. This allows agents to interchange content quality with volume based on campaign needs. The real-time data and SEO features will appeal to agents creating email content and property listings simultaneously.
Key Features:
80+ content templates specifically for unique email marketing needs and property descriptions.
Three-tier quality system to customize output quality and volume based on need.
AI chatbot (Chatsonic) to curate conversational content using GPT-4 capabilities.
Multilingual for 24 languages, great for international real estate marketing campaigns.
Pricing: Free, basic is $20 a month, advanced is custom, priced at $499 a month with quality settings.
Best For: Real estate professionals looking for versatile AI content creation across formats with quality and volume customization.
10. Lemlist
Lemlist is an AI-powered cold email platform designed specifically for outreach campaigns, with a unique twist - an AI-driven personalization feature. The platform allows agents to incorporate personalized videos and images into their emails, resulting in dramatic increases in engagement when compared to text-only emails. Lemlist's AI will alter content, media, and messaging flow, based on recipient profiles and campaign performance data, maximizing your results for real-time effectiveness.
Key Features:
AI-driven personalization that changes content based on engagement and recipient behaviour.
Dynamic content that includes personalized images and video customization that leads to improved engagement, AI-powered email warming, and deliverability that automates optimization of sending in your outreach campaigns.
Multi-channel outreach sequences for email, LinkedIn, and phone outreach that can be deployed in one outreach campaign.
Pricing: Free access; Email Starter $32/month; Email Pro $55/month; scaled paid plans with features.
Best For: Real estate agents doing cold outreach who require additional personalization using interactive video and image customization options.
Final Thoughts
Email marketing solutions powered by AI have proven to be vital for real estate professionals in situations like the one we are facing today. These platforms can do much more than save a professional time, though; they can completely change the way agents interact with prospects and clients by providing timely, personalized, and timely communication.
The trick is finding the tools that meet your specific requirements, whether you're looking for complex automation workflows, content creation through AI, or personalization based on behaviour.