10 Best Email Marketing Automation Software

Email marketing automation isn’t just tech jargon, it’s the secret weapon behind today’s most successful brands. Imagine reaching your customers with exactly what they want to hear, right when they need it. Modern automation platforms make it easy to craft personalized journeys, trigger timely messages based on real actions, and track every interaction. It’s smart marketing, but it still feels personal.

The best email marketing automation software does more than just send emails, it helps you build real relationships. With features like advanced workflows, smart personalization powered by AI, seamless CRM integration, and multichannel engagement, these tools save you time and let you focus on what matters: connecting with your audience. Here are the top 10 tools of 2025 to help you do just that.

Top email marketing automation software in 2025

These platforms stand out for their ability to streamline campaigns, improve engagement, and scale with your business needs. Each brings unique strengths, features, and pricing options so you can find the right fit.

1. Mailmodo 

Mailmodo is an AI-driven email marketing platform that empowers businesses to harness artificial intelligence for their email campaigns. The platform uses AI to create compelling emails, build sophisticated customer journeys, automate complex campaigns, and deliver intelligent performance reports.

Additionally, the platform features a user-friendly, drag-and-drop builder and enables the creation of interactive, AMP-powered emails where users can complete forms, take quizzes, and make purchases directly within the email interface.

Key Features:

• Interactive AMP emails: Embed forms, polls, and surveys directly inside the email.

• AI-powered content generation: Craft sharper subject lines, pre-headers, and body copy.

• Drag-and-drop email builder: Design responsive emails without coding.

• Automation workflows: Prebuilt templates and behavior-based triggers.

• Smart segmentation: Demographics and behavior-based targeting.

• Managed deliverability: Tools to ensure high inbox placement.

• Email API services: Integrate messaging into apps or custom tools.

Pricing:

2. ActiveCampaign

ActiveCampaign's automation engine goes beyond simple triggers, allowing you to design complex customer journeys that combine email, SMS, social media, and ads

Its automation builder consists of a visual drag-and-drop editor where you can layer conditions, triggers in between each campaign. Features like split automations, dynamic content, and goal tracking further refine journeys to do targeted marketing.

Key Features:

• Advanced conditional workflows: Multi-step automation paths.

• CRM + sales automation: Track deals and pipelines.

• Predictive sending: AI decides the best time to send.

• SMS marketing: Automate campaigns beyond email.

• Split automation: Test variations in automation paths.

• Site tracking: Trigger campaigns based on website behavior.

• Lead scoring: Prioritize contacts by engagement level.

• Custom objects: Store unique data for tailored automation.

• Reporting dashboard: Insights on performance and conversions

Pricing:

3. HubSpot Marketing Hub

HubSpot is ideal for businesses looking for more of an all-in-one marketing solution, as it offers both email marketing with crm. You get a clean interface and clear guidance on setting up your automations. The Automate tab in the email editor is intuitive, letting you add delays, send follow-ups, create tasks, or update segments in just a few clicks. 

That said, HubSpot’s automation can feel a bit limited if you’re on a Starter plan: you can only use 10 actions per workflow and one workflow per trigger. It’s not as advanced as some enterprise-grade automation platforms.

Key Features:

• Visual automation builder: Create advanced workflows without coding.

• CRM integration: Unified view of marketing, sales, and service data.

• Dynamic personalization: Adapt emails to user behavior in real time.

• Lead scoring: Identify high-value leads automatically.

• Predictive AI: Forecast engagement and conversions.

• Multi-channel automation: Combine email, ads, and chat.

• A/B testing: Test subject lines, timing, and CTAs.

• SEO and content tools: Build blogs and landing pages.

• Revenue attribution reporting: Track ROI of campaigns.

Pricing:

4. Brevo

Brevo’s automation is heavily e-commerce–centric, allowing businesses to create advanced triggered campaigns based on contact data, email engagement, and shopping activity. For example, you can automate follow-ups after a live chat ends with an opt-in request, send a discount offer after an online meeting, or trigger campaigns based on abandoned carts.

Brevo also supports lead scoring, campaign testing before activation, and the ‘Best Time’ feature, which schedules emails at the optimal moment based on past engagement. Considering its affordability, the platform offers surprisingly extensive marketing automation capabilities, helping small businesses recover lost sales, nurture leads, and maximize ROI.

Key Features:

• Multi-channel campaigns: Email, SMS, WhatsApp, and push notifications.

• Transactional messaging: API for order confirmations and OTPs.

• Advanced automation workflows: Based on purchase or website behavior.

• Drag-and-drop builder: Easy responsive design.

• CRM: Track contacts and manage pipelines.

• Shared inbox: Manage team replies to customer emails.

• Real-time reporting: Monitor open and click-through rates.

• Integrations: Shopify, WooCommerce, WordPress.

• A/B testing: Optimize campaign performance.

Pricing:

5. Mailchimp

Mailchimp is a household name in email marketing. Its automation flows let you design customer journeys that respond to real behaviors, such as email opens, clicks, sign-ups, or tag additions. You can start from scratch or choose from a variety of templates, giving marketers the flexibility to build workflows that match their audience and goals.

Within each automation flow, you can add triggers, rules, and actions to control how contacts move through your campaigns. Steps can include sending emails or SMS, adding delays, applying conditional splits, updating tags, or even triggering webhooks. 

Key Features:

• Prebuilt templates: Professional designs for any campaign.

• Customer journey builder: Visual automation with branching logic.

• AI-powered content optimizer: Improve subject lines and body copy.

• Predictive demographics: Estimate age and gender of subscribers.

• E-commerce integration: Shopify, WooCommerce, BigCommerce.

• A/B and multivariate testing: Experiment beyond subject lines.

• Advanced analytics: Track ROI and customer lifetime value.

• Campaign benchmarking: Compare performance against industry peers.

• Landing page and form builder: Convert leads seamlessly.

Pricing:

6. Klaviyo

Klaviyo’s automation shines in its omnichannel capabilities. You can unify email, SMS, mobile push, and WhatsApp in a single workflow. Plus, its AI-powered channel affinity ensures each customer receives messages via the channel they are most likely to engage with. 

It also offers a built-in customer data platform (CDP) that centralizes data from across your tech stack, allowing you to create audience segments, target behaviors, and send messages that feel personal and timely. 

Key Features:

• Deep e-commerce integrations: Shopify, Magento, WooCommerce.

• Predictive analytics: Forecast churn, LTV, and purchase likelihood.

• Smart segmentation: Group customers by purchase behavior.

• Abandoned cart automation: Recover lost revenue.

• Dynamic product recommendations: Personalized product feeds.

• SMS and push notifications: Omnichannel automation.

• Flow builder: Visual setup for triggered campaigns.

• Revenue reporting: Attribute sales to campaigns.

• A/B testing: Optimize automation flows.

Pricing:

7. Constant Contact

In Constant Contact, automation is designed to be simple and user-friendly. The platform offers Segments and Tags, so you can clearly organize your audience and manage workflows. 

As you start automating your emails, you will come across some decent pre-built automations templates such as welcome emails, birthday messages, and anniversary campaigns. Users can build multi-step automations from scratch that get triggered when a contact opens an email, clicks a link, or joins a list.

Key Features:

• Drag-and-drop editor: Simplify email design.

• Marketing automation: Welcome emails and drip campaigns.

• Event management: Handle invites, RSVPs, and reminders.

• Social media posting: Schedule posts directly from the platform.

• List growth tools: Signup forms and pop-ups.

• A/B testing: Optimize subject lines and content.

• Reporting dashboard: Track campaign engagement.

• Integrations: Shopify, Salesforce, WordPress.

• Deliverability tools: Avoid spam filters.

Pricing:

8. GetResponse

GetResponse offers a visual workflow builder that lets users create multi-step automation sequences based on actions like email open, link clicks, website visits, or purchase behaviors. These workflows can be customized according to both brand and customer needs to deliver memorable campaigns.

For e-commerce businesses, GetResponse offers integrations with popular platforms like Shopify, BigCommerce, etc. This integration allows users to track user behavior on their site, such as the pages they visit, and trigger personalized product recommendations or abandoned cart emails.

Key Features:

• Autoresponders: Schedule recurring campaigns.

• AI email generator: Automated subject lines and body text.

• Conversion funnels: Prebuilt sales funnels with automation.

• Webinar hosting: Run live and on-demand webinars.

• Advanced segmentation: Tag users by behavior and interests.

• Transactional emails: Send receipts and confirmations.

• Website builder: Create sites without coding.

• Paid ads integration: Manage Google and Facebook ads.

• Analytics suite: Insights on sales and engagement.

Pricing:

9. Moosend

Moosend's drag-and-drop editor simplifies building and adjusting campaigns, so even marketers with limited technical skills can create sophisticated automations.

One standout feature is path merging, which helps reduce duplicate steps in complex workflows. Instead of repeating the same actions across multiple branches, you can merge paths with a simple drag-and-drop, keeping your workflow clean and efficient.

Key Features:

• Drag-and-drop editor: Build responsive emails.

• AI subject line tester: Predict performance before sending.

• Marketing automation: Ready-made workflow templates.

• Advanced segmentation: Based on past behavior.

• Landing page builder: Conversion-optimized pages.

• Real-time analytics: Monitor campaign health instantly.

• A/B testing: Subject lines, content, and designs.

• White-label option: Customize branding.

• Integrations: Zapier, WordPress, Shopify.

Pricing:

10. Omnisend

Omnisend is an e-commerce–focused email marketing automation platform built to help online retailers better engage their buyers . It offers omnichannel automation where you can unify email, SMS, push notifications, and web notifications within a single workflow.

The platform also includes built-in analytics, A/B testing, and personalization tools to optimize campaigns and maximize revenue

Key Features:

• Prebuilt workflows: Abandoned cart, welcome, post-purchase.

• Omnichannel automation: Email, SMS, and web push.

• Advanced segmentation: Based on browsing and purchase history.

• Dynamic product recommendations: Personalized product feeds.

• Campaign booster: Resend to non-openers automatically.

• Integrations: Shopify, BigCommerce, WooCommerce.

• SMS worldwide: Built-in SMS credits in plans.

• Reporting dashboard: Detailed ROI tracking.

• A/B testing: Optimize messages and workflows.

Pricing:

Lessons and Tips for Choosing the Right Automation Software

• Start by thinking about your goals: Are you hoping to build advanced customer journeys or just send out simple newsletters? Getting clear on what you want will help you choose a tool that fits your needs.

• Keep growth in mind: Many platforms charge more as your list grows, so look for software that fits your plans today and tomorrow.

• See how everything connects: Make sure your automation tool plays nicely with your existing CRM, e-commerce, or sales systems. The easier things work together, the smoother your workflow will be.

• Choose something your team will love using: A user-friendly platform means less frustration and more time spent on what matters, connecting with your audience.

• Don’t forget support and deliverability: Pick a tool that helps your emails land in inboxes and offers helpful support when you need it most.

Conclusion

The best email marketing automation software in 2025 helps you build lasting relationships with your audience, no matter the size of your business. Whether you love Mailmodo’s interactive emails, Klaviyo’s e-commerce know-how, ActiveCampaign’s powerful workflows, or MailerLite’s easy-on-the-budget approach, there’s something here for everyone.

Give a few platforms a try (most offer free trials) and see what feels right for you and your team. The perfect automation tool does more than just save you time; it makes connecting with your customers easier and more meaningful.