10 Best Email Marketing Platforms to Grow Your Business in 2025

If you’re looking to grow your business in 2025, email is one of the most powerful communications channels at your disposal.

But doing email marketing takes effort. From designing emails and scheduling sends to monitoring engagement, even the most experienced email marketers need a hand.

Luckily, there are many email marketing platforms available to help you stay organized and boost campaign performance.

In this guide, we’ll break down the 10 best email marketing platforms in the market, highlighting their key features, pricing and help you decide which one is right for your business.

10 Best email marketing platforms

Before you start shopping for your next tool, it’s important to know that there are various kinds of email marketing tools available in the market.

Some are all-in-one solutions covering everything from automation to analytics. Others focus on a specific use case. What you pick really depends on your unique needs and goals.

That being said, we’ve listed the tools below based on ease of use, availability of key features, and overall value.

1. Mailmodo

Mailmodo is an AI-driven email marketing platform that empowers businesses to harness artificial intelligence for their email campaigns. The platform uses AI to create compelling emails, build sophisticated customer journeys, automate complex campaigns, and deliver intelligent performance reports.

Additionally, the platform features a user-friendly, drag-and-drop builder and enables the creation of interactive, AMP-powered emails where users can complete forms, take quizzes, and make purchases directly within the email interface.

Key features:

• Interactive AMP emails: Embed forms, surveys, and polls directly within emails.

• AI-Powered content generation: Optimize subject lines, pre-headers, and email copy.

• Drag-and-drop email builder: Design responsive emails without coding.

• Automation workflows: Set up automated email journeys with prebuilt templates.

• Smart segmentation: Target audiences based on behavior and demographics.

• Managed deliverability: Ensure high inbox placement rates.

• Email API services: Integrate email capabilities into your applications.

Pricing:

2. Mailchimp

Launched in 2001, Mailchimp changed the game for marketers doing email marketing. The platform offers a modern-looking email builder that makes designing emails simple. You can choose from ready-made templates, use the Creative Assistant to work with your brand assets, or start from scratch. 

The platform also offers robust automation features. In the automation flow map, you can set triggers, actions, and rules for each flow. This visual map helps you see exactly how contacts move through different paths, making it easier to manage complex workflows

Key features:

• Email templates: Access a variety of pre-designed templates.

• Automation: Set up automated email sequences.

• Segmentation: Target audiences based on behavior and demographics.

• Analytics: Monitor campaign performance with detailed reports.

• Integrations: Connect with third-party applications.

• Landing pages: Create custom landing pages for campaigns.

Pricing:

3. ActiveCampaign

ActiveCampaign has been around almost as long as Mailchimp, launched in 2003, and over the years, it has developed some serious email marketing features.

One of the standout features is the automation builder. You can create fully automated workflows tailored to your business goals, triggered by actions like visiting a website page, opening an email, or submitting a form. 

The platform lets you further optimize your workload with Contact Scoring. Each contact is assigned a numerical score based on one or more rules you define. A contact that matches all set rules would receive the highest score, helping you identify your most engaged leads at a glance.

Key Features:

• Automation workflows: Create complex automation sequences.

• CRM integration: Manage customer relationships and sales pipelines.

• Segmentation: Target audiences based on behavior and demographics.

• Analytics: Gain insights into campaign performance.

• SMS marketing: Send SMS messages as part of campaigns.

• Lead scoring: Prioritize leads based on engagement.

Pricing (billed annually):

4. Brevo

Brevo doesn’t do anything completely revolutionary compared with other email marketing platforms—you can design emails, set up automation flows, and manage campaigns. What makes it stand out, though, is the level of control it gives you over personalization. You can do dynamic segmentation where, based on a certain condition, you’re automatically added to a specific list.

Users also get to choose from eight pre-made templates, including welcome messages, abandoned cart sequences, product purchases, and transactional activity. With so many templates available, you have complete freedom to build sophisticated automation paths that are tailored to your audience’s behavior.

Key Features:

• Multi-channel marketing: Manage email, SMS, WhatsApp, and push notifications.

• Drag-and-drop editor: Create responsive emails with a user-friendly interface.

• Automation workflows: Set up automated campaigns based on customer behavior.

• CRM integration: Manage customer relationships and track interactions.

• Advanced analytics: Gain insights into campaign performance.

• Transactional emails: Send order confirmations, password resets, and more.

Pricing:

5. HubSpot Marketing Hub

While HubSpot offers a wide range of products, this guide focuses on its email marketing features. You can get started with HubSpot’s goal-based email templates, which are structured according to industry standards, and then use the drag-and-drop editor to customize layouts, calls-to-action, and branding.

HubSpot also makes it easy to personalize emails to each subscriber. You can use contact details like name, company, lifecycle stage, or list membership to automatically show the most relevant subject lines, links, attachments, and CTAs. 

Key Features:

• Email marketing: Create and send professional emails.

• Marketing automation: Build workflows to nurture leads.

• CRM integration: Access unified customer data.

• Analytics: Monitor campaign performance and ROI.

• Lead management: Track, segment, and prioritize leads.

• Personalization: Customize emails based on customer behavior.

Pricing:

6. Constant Contact

Constant Contact’s email builder uses a clean drag-and-drop interface that makes it simple to put campaigns together. You can pull in text blocks, images, buttons, tables, and more from the sidebar to build your layout. 

The platform also offers hundreds of ready-to-send templates, which makes it a strong option for beginners or small businesses that want professional-looking emails without spending extra time on backend

Key features:

• Email templates: Access a variety of customizable templates.

• Automation: Set up automated email sequences.

• Segmentation: Target audiences based on behavior and demographics.

• Analytics: Monitor campaign performance with detailed reports.

• Event marketing: Manage event registrations and RSVPs.

• Social media tools: Schedule and manage social media posts.

Pricing:

7. GetResponse

GetResponse offers a wide range of templates—more than 150 in total—all of which are responsive and professionally designed. With the newly upgraded email editor, it’s easy to customize these templates and create emails that match your brand. 

Another highlight is the platform’s autoresponder feature. You can set up a sequence of automated messages that go out after someone subscribes to your list, spaced out by days or intervals you choose. For example, a new subscriber could receive a welcome email on Day 0, followed by additional messages on Day 3, Day 7, and Day 14.

Key Features:

• Email marketing: Send unlimited emails to your contact list.

• Automation: Create automated email sequences.

• Webinars: Host webinars to engage with your audience.

• Landing pages: Design custom pages for campaigns.

• CRM integration: Manage customer relationships and sales pipelines.

• Analytics: Track campaign performance and engagement.

Pricing:

8. MailerLite

MailerLite is perhaps one of the most beginner-friendly tools on this list. 

You’ll find a drag-and-drop editor that comes with several text layouts, placeholder content, and images —so it’s easy to visualize your email’s design before adding your own text and images. 

Segmentation is another feature worth calling out.  When creating conditions, you can choose “and” rules, where subscribers need to meet all conditions to be included, or “or” rules, where meeting just one condition is enough. 

Key Features:

• Email campaigns: Send unlimited emails.

• Templates: Choose from a variety of customizable templates.

• Automation: Set up automated email sequences.

• Segmentation: Target audiences based on behavior and demographics.

• Landing pages: Design custom pages for campaigns.

• Analytics: Monitor campaign performance.

Pricing:

9. Klaviyo

If you’re looking for an email marketing platform built for e-commerce, Klaviyo has you covered. It’s an all-in-one ecommerce marketing tool where you can use it to send personalized emails, set up automated workflows, and even manage SMS campaigns with a toll-free number or branded sender ID. 

You will further get proof of its e-commerce centricity with the Reports tab, which shows how visitors interact with your site. Klaviyo tracks actions like page visits and product views, helping you understand which customers are most engaged. 

Key Features:

• Advanced segmentation: Target customers based on behavior and purchase history.

• Automation workflows: Create automated email flows for campaigns and sales.

• Personalization: Customize content for each subscriber.

• Analytics: Monitor campaign performance and ROI.

• Integrations: Connect with e-commerce platforms and CRMs.

Pricing:

10. AWeber

AWeber covers the basics of email marketing well: you can build lists, send one-off broadcasts, and manage campaigns from a straightforward dashboard. Its standout feature is automation, which lets you create sequences triggered by sign-ups, clicks, or other subscriber actions. 

Add in tagging and segmentation, and you can send messages that feel more personal without doing extra work. If you want to dive deeper, AWeber also supports dynamic content blocks so parts of your email can change depending on who’s reading it.

Key Features:

• Email campaigns: Send newsletters and promotional emails.

• Templates: Choose from customizable templates.

• Automation: Set up email sequences to engage subscribers.

• Segmentation: Target audiences for better engagement.

• Analytics: Track open rates, click-throughs, and campaign success.

Pricing:

Lessons and tips for choosing the right platform

• Think about what you want to do; send newsletters, set up automation, or try interactive campaigns.

• Keep your budget in mind, especially as your email list grows and pricing changes.

• Check if the platform integrates with tools you already use, like your CRM or e-commerce software.

• Make sure it’s easy to use; your team should be able to create and send campaigns without a hassle.

• Look at deliverability rates and the quality of customer support.

Conclusion

The best email marketing platform for your small business isn’t always the priciest—it’s the one that matches your goals, grows with you, and makes it easier to connect with your customers. Whether you prefer MailerLite for its beginner-friendly setup, ActiveCampaign for advanced automation, or Mailmodo for interactive emails, there’s a platform for every small business. Start with a free plan or trial, test a few options, and choose the one that gives real results.