10 Best Email Marketing Platforms to Grow Your Business in 2025

Email marketing is a powerful way to reach your audience, build relationships and drive results. Unlike social media, where algorithms decide what people see, emails go straight to a subscriber’s inbox, giving you full control over your message. The best email marketing platforms do more than just send messages. They offer automation, analytics, and creative tools that help you craft engaging campaigns, personalize content for your audience and track performance with ease.

Here are the top email marketing platforms of 2025. Each one brings unique strengths, features, and benefits to the table.

1. Mailmodo

Mailmodo is a comprehensive email marketing platform that enables businesses to create interactive AMP emails, automate campaigns, and leverage AI for content generation. It is ideal for businesses looking to engage their audience with interactive emails such as surveys, forms, or polls while also benefiting from smart segmentation and managed deliverability.

Key Features:

• Interactive AMP emails: Embed forms, surveys, and polls directly within emails.

• AI-Powered content generation: Optimize subject lines, pre-headers, and email copy.

• Drag-and-drop email builder: Design responsive emails without coding.

• Automation workflows: Set up automated email journeys with prebuilt templates.

• Smart segmentation: Target audiences based on behavior and demographics.

• Managed deliverability: Ensure high inbox placement rates.

• Email API services: Integrate email capabilities into your applications.

Pricing:

2. Mailchimp

Mailchimp is a widely used platform known for its user-friendly interface and scalability. It works well for small businesses and startups looking to create, automate, and analyze email campaigns with ease.

Key Features:

• Email templates: Access a variety of pre-designed templates.

• Automation: Set up automated email sequences.

• Segmentation: Target audiences based on behavior and demographics.

• Analytics: Monitor campaign performance with detailed reports.

• Integrations: Connect with third-party applications.

• Landing pages: Create custom landing pages for campaigns.

Pricing:

3. ActiveCampaign ActiveCampaign combines email marketing, automation, and CRM functionalities. It is best for businesses that want to create personalized customer experiences using advanced automation, segmentation, and lead scoring.

Key Features:

• Automation workflows: Create complex automation sequences.

• CRM integration: Manage customer relationships and sales pipelines.

• Segmentation: Target audiences based on behavior and demographics.

• Analytics: Gain insights into campaign performance.

• SMS marketing: Send SMS messages as part of campaigns.

• Lead scoring: Prioritize leads based on engagement.

Pricing (billed annually):

4. Brevo

Brevo is an all-in-one platform that integrates email, SMS, WhatsApp, and CRM functionalities. It is suitable for small businesses looking to manage multi-channel marketing campaigns from a single platform.

Key Features:

• Multi-channel marketing: Manage email, SMS, WhatsApp, and push notifications.

• Drag-and-drop editor: Create responsive emails with a user-friendly interface.

• Automation workflows: Set up automated campaigns based on customer behavior.

• CRM integration: Manage customer relationships and track interactions.

• Advanced analytics: Gain insights into campaign performance.

• Transactional emails: Send order confirmations, password resets, and more.

Pricing:

5. HubSpot Marketing Hub

HubSpot Marketing Hub is an inbound marketing platform with email marketing, automation, and CRM tools. It works well for businesses looking to unify marketing and sales efforts and track performance across campaigns.

Key Features:

• Email marketing: Create and send professional emails.

• Marketing automation: Build workflows to nurture leads.

• CRM integration: Access unified customer data.

• Analytics: Monitor campaign performance and ROI.

• Lead management: Track, segment, and prioritize leads.

• Personalization: Customize emails based on customer behavior.

Pricing:

6. Constant Contact

Constant Contact is known for its ease of use and strong customer support. It is best for small businesses getting started with email marketing and looking for simple tools to manage campaigns.

Key Features:

• Email templates: Access a variety of customizable templates.

• Automation: Set up automated email sequences.

• Segmentation: Target audiences based on behavior and demographics.

• Analytics: Monitor campaign performance with detailed reports.

• Event marketing: Manage event registrations and RSVPs.

• Social media tools: Schedule and manage social media posts.

Pricing:

7. GetResponse

GetResponse offers email marketing along with landing pages, webinars, and automation workflows. It is ideal for businesses that want to engage their audience across multiple channels.

Key Features:

• Email marketing: Send unlimited emails to your contact list.

• Automation: Create automated email sequences.

• Webinars: Host webinars to engage with your audience.

• Landing pages: Design custom pages for campaigns.

• CRM integration: Manage customer relationships and sales pipelines.

• Analytics: Track campaign performance and engagement.

Pricing:

8. MailerLite

MailerLite is a simple, intuitive platform for small businesses seeking affordability and ease of use. It provides essential tools for managing email campaigns without unnecessary complexity.

Key Features:

• Email campaigns: Send unlimited emails.

• Templates: Choose from a variety of customizable templates.

• Automation: Set up automated email sequences.

• Segmentation: Target audiences based on behavior and demographics.

• Landing pages: Design custom pages for campaigns.

• Analytics: Monitor campaign performance.

Pricing:

9. Klaviyo

Klaviyo is designed for e-commerce businesses, focusing on advanced segmentation and personalized automation. It integrates with platforms like Shopify and WooCommerce, allowing businesses to target customers based on purchase behavior.

Key Features:

• Advanced segmentation: Target customers based on behavior and purchase history.

• Automation workflows: Create automated email flows for campaigns and sales.

• Personalization: Customize content for each subscriber.

• Analytics: Monitor campaign performance and ROI.

• Integrations: Connect with e-commerce platforms and CRMs.

Pricing:

10. AWeber

AWeber is a reliable platform offering essential email marketing tools. It is suitable for small businesses and entrepreneurs who want a straightforward, proven solution for managing campaigns.

Key Features:

• Email campaigns: Send newsletters and promotional emails.

• Templates: Choose from customizable templates.

• Automation: Set up email sequences to engage subscribers.

• Segmentation: Target audiences for better engagement.

• Analytics: Track open rates, click-throughs, and campaign success.

Pricing:

Lessons and tips for choosing the right platform

• Think about what you want to do; send newsletters, set up automation, or try interactive campaigns.

• Keep your budget in mind, especially as your email list grows and pricing changes.

• Check if the platform integrates with tools you already use, like your CRM or e-commerce software.

• Make sure it’s easy to use; your team should be able to create and send campaigns without a hassle.

• Look at deliverability rates and the quality of customer support.

Conclusion The best email marketing platform for your small business isn’t always the priciest—it’s the one that matches your goals, grows with you, and makes it easier to connect with your customers. Whether you prefer MailerLite for its beginner-friendly setup, ActiveCampaign for advanced automation, or Mailmodo for interactive emails, there’s a platform for every small business. Start with a free plan or trial, test a few options, and choose the one that gives real results.