10 Best Email Marketing Software for Newsletters in 2026

Email newsletters remain one of the most powerful marketing channels in 2025, with global email users expected to grow significantly in the coming years. According to the latest email marketing statistics, almost three-quarters of marketers say email is their go-to channel for ROI, with many reporting up to a 2× improvement year over year.

Whether you're a solo creator, small business owner, or enterprise marketer, your choice of email marketing software can dramatically influence engagement, subscriber growth, and revenue. After analyzing multiple platforms and real-world testing, this guide helps you pick the right one by comparing pricing, features, and performance based on what’s actually working in email today.

Quick Snapshot: Top 10 Email Marketing Software for Newsletters

1. Mailmodo

Mailmodo is an AI-powered email marketing software that helps you create, automate, and optimize campaigns effortlessly. From planning strategy to writing copy and building journeys, Mailmodo’s AI Agents handle it all, with no technical expertise needed. It’s the fastest way to send smart, interactive, and high-performing emails.

Mailmodo has positioned itself as the best newsletter email marketing software for businesses seeking to boost engagement through interactivity. The platform combines cutting-edge AMP technology with a user-friendly no-code email builder with it's AI, making it accessible to marketers without technical expertise.

Key Features

• AI Email Assistant: Kickstart every campaign with AI. Get strategies, subject lines, and contextual copy ideas by simply chatting with Mailmodo’s AI Agents. No manual planning needed.

• AI-Powered Email Builder: Design on-brand emails in seconds. Generate full layouts or instantly tweak fonts, colors, and content using simple AI prompts.

• AI Audience Segmentation: Describe your ideal audience, and Mailmodo builds accurate segments for you. Personalization becomes effortless.

• Smart Email Automation: Create entire customer journeys without the overwhelm. Get AI-suggested workflows, pre-filled templates, and editable triggers.

• Bulk Campaigns: Send high-volume campaigns to thousands in a click. Ideal for newsletters, product drops, and announcements, fully optimized by AI.

• Email Deliverability: Land in the inbox, not spam. Mailmodo’s strong infrastructure and smart-send logic improve deliverability and open rates.

• AI-Powered Email Builder: Design on-brand emails in seconds. Generate full layouts or instantly tweak fonts, colors, and content using simple AI prompts..

Pros

• AI Agents automate strategy, copywriting, and campaign creation, eliminating hours of manual work.

• Interactive AMP email technology drives significantly higher engagement rates than traditional emails.

• AI-powered segmentation and journey building make advanced marketing accessible to everyone.

Cons

• Slight learning curve when setting up AI agents for the first time.

• Advanced automation requires higher-tier plans

Pricing

Mailmodo offers tiered pricing starting at $39/month for their Lite plan. They also provide a forever-free plan with limited features.

2. Beehiiv

Beehiiv is one of the fastest-rising email marketing software solutions for newsletters. Its features are designed with creators and publishers who want to scale their audience in mind. The company was established by the ex-growth team of Morning Brew (a newsletter that amassed millions of subscribers). Accordingly, beehiiv features were architected to cater to newsletters while standard email marketing platforms commonly overlook those features.

Monetization is the main attraction of Beehiiv as an email marketing software for newsletter creators, and it is also its extensive monetization ecosystem. On the platform, one can pick between multiple streams of revenue such as the Boosts program (make from $1 to $3 per subscriber referral), sponsored ads, paid subscriptions, plus the beehiiv Partner Program, which has helped ambassadors rake in thousands every month.

Key Features

• Boosts Monetization Network: Get paid by letting your subscribers know about other newsletters that might interest them.

• Built-in Ad Network: Find sponsors and become their advertisement vehicle with ad placements in newsletters.

• Paid Subscription Options: Give access to premium content with varied pricing models.

• 3D Analytics Dashboard: Get deeply engaged with data depicting subscriber behavior, engagement, and revenue.

• Referral Program: Help subscribers earn rewards for promoting your newsletter through facilitated operations.

• No-Code Website Builder: Develop a stunning publication website with zero programming knowledge.

Pros

• The multitude of monetization options makes it the best newsletter email marketing software for earning revenue.

• Unbelievably great service with 2,500 subscribers on the free plan and 100,000 subscribers for only $99/month.

• Neat, user-friendly interface specially targeted at newsletter creators rather than the general marketing community.

Cons

• Compared to well-established rivals, it is a younger platform, which means fewer third-party integrations.

• Few automation features as compared to email marketing software for newsletters of full-scale newsletters.

• The website builder functionalities are more straightforward than those of dedicated CMS platforms.

Pricing

Free Launch plan (up to 2,500 subscribers), Scale plan $49/month (up to 10K subscribers), Grow plan $99/month (up to 100K subscribers), Enterprise plan (custom pricing).

3. MailerLite 

Newsletter campaigns are made easy and efficient with one of the best email marketing solutions, MailerLite, which is a small business or a creator's perfect money-saving tool. The Lithuanian company has been operating since 2010, and now it focuses on the simplicity of its software without losing the effectiveness of the features. The conversion of a web design agency into an email marketing platform that is one of the most user-friendly in the industry is what their journey is all about.

The platform's philosophy is centered on providing professional email marketing services to everyone at an affordable rate. MailerLite can be considered the best newsletter email marketing software for beginners due to the very user-friendly drag-and-drop editor, ready-to-use email blocks, and attractive templates that don't require the user to be a skilled designer.

Key Features

• Drag-and-Drop Email Editor: Select the blocks you want to create a stunning newsletter from over 70 customizable blocks.

• Marketing Automation: Let the system do it for you by setting up the automatic execution of the workflows for the welcome series and drip campaigns.

• Landing Page Builder: Make the landing page that will convert your customers at the highest rate possible without any knowledge of coding.

• Website Builder: Set up simple websites that will be the extension of your newsletter strategy.

• Advanced Segmentation: Base your targeting on the behavior, preferences, and engagement of the subscribers.

• A/B Testing: Use testing to determine the subject lines, content, and send times that give the best results.

• Custom HTML Editor: The code can be accessed for advanced customizations.

Pros

• The reason for the availability is that there is a great free plan that allows 12,000 monthly emails and up to 1,000 subscribers.

• Deliverability rates that are almost perfect ensure that the newsletters are delivered to the inbox regularly.

• Customer support, which is answerable and competent, is applauded by the users on all the review platforms.

Cons

• The range of options for template customization is smaller than when working with a design-focused platform.

• To get the advanced marketing features, one has to switch to the paid plans.

• There are fewer native integrations as compared to enterprise-level email marketing software for newsletters.

Pricing

Free plan (1,000 subscribers, 12,000 emails/month), Growing Business $10/month, Advanced $20/month.

4. Kit (ConvertKit) 

Kit, formerly known as ConvertKit, has turned into the leading e-mail marketing software for newsletters targeting professional creators, bloggers, and online entrepreneurs. The platform was born in 2013; thus, it was tailored explicitly for the unique needs of content creators who regard their e-mail list as their most valuable asset. The change to "Kit" mirrors the company's growth into a full creator toolbox.

Among the many features, the platform is well known for its Visual Automation builder that makes it easy for users to see their automated sequences as simple workflows rather than a bunch of complicated emails. Hence, Kit can be considered the best newsletter email marketing software for creators who want to nurture their audience on autopilot. Thanks to features such as the Creator Network for cross-promotion and Kit Commerce for selling digital products, the platform not only supports creators before and during the sale but also after the entire business journey is over.

Key Features

• Visual Automation Builder: Build complex email workflows using a clear drag-and-drop interface.

• Subscriber Tagging System: Keep track of contacts that are based on interests, behaviors, and purchase history.

• Landing Page Templates: Creating email lists made easy with high-converting pages.

• Customizable Signup Forms: Put forms on your site or use them as separate pages.

• Creator Network: Gain through newsletter recommendations and cross-promotion.

• Kit Commerce: Market digital commodities with only 3.5% + $0.30 transaction fees.

• Paid Newsletter Options: Generate content through subscription payments.

• Email Template Library: Use ready-made designs for different industries.

Pros

• 99.8% email deliverability rate is at the industry level and is the main reason for the maximum inbox placement.

• The free plan is an excellent option for newsletter beginners as it supports up to 10,000 subscribers and only 10,000 emails.

• Visual automation is a handy tool that allows non-technical users to handle complicated workflows.

Cons

• The pricing escalates quite a bit when the subscriber count grows beyond 5,000.

• The design customization options are not as extensive as the visual-focused platforms.

• The limited number of templates when compared to rivals.

Pricing

A free plan (up to 10,000 subscribers, limited features), Creator plan starting at $15/month (300+ subscribers), and Creator Pro from $29/month.

5. Mailchimp 

What started out as a simple tool for email newsletters in 2001, Mailchimp has now developed into a full-scale marketing platform, helping more than 12 million active users globally. Being one of the most popular and cheapest email marketing tools for newsletters, Mailchimp integrates advanced marketing automation, CRM functionality, and even provides the facility of website creation along with it.

Mailchimp still owes its versatility to which the platform has a very strong stronghold, despite there are other revamping only on newsletters. The platform is a perfect fit for companies that range from a one-man business to a varied large-scale entrepreneur, providing an extensive spectrum of tools such as email marketing, social media management, customer relationship management, and the creation of landing pages. So, the point is, if a company is looking for a mere email marketing software to create newsletters, then Mailchimp would be an overkill, as they will get a whole marketing ecosystem instead.

Key Features

• AI-Powered Content Optimizer: Use AI to create subject lines and email copy.

• Marketing CRM: Get to know the customers better, and also track all their interactions through various channels by using this application.

• Pre-Built Automation: Have access to several business automation templates.

• Advanced Segmentation: Reach the users more efficiently by implementing characteristics such as behavior and demographics.

• Creative Assistant: M  it easier for your brand identity with the help of this tool, which tailors design to your needs.

• Multi-Channel Campaigns: Synchronize the email, social media, and advertising efforts to achieve the common goal.

• E-commerce Integration: Simplifying the midmarket integration process with Shopify, WooCommerce, and popular platforms.

• A/B Testing Tools: See what causes the changes the most by testing multiple variables of your campaign at once.

Pros

• The integration ecosystem is incomparable to other players due to more than 300 third-party applications.

• More than 20 years in the industry and still going strong with new features and updates.

• Mailchimp's free plan enables beginners to test the software's efficiency in e-mail marketing.

Cons

• The price increasesturning out to be costly when the contact list exceeds 5,000 accounts.

• The interface sometimes gives an impression of being too loaded and hectic, which might be a problem for users whose activities are newsletters only.

• Support quality is not always good, and free plan users can only access limited help.

Pricing

Free (up to 500 contacts), Essentials $13/month, Standard $20/month, Premium $350/month.

6. Flodesk 

Flodesk has changed the way people view email design ever since it was launched in 2019, and it is considered the best email newsletter marketing software for visually-driven creators and brands. The platform's idea is quite straightforward, but it has a lot of power: "The best design is what top brands of today have. Therefore, you have it now, too." This design-first approach appeals mostly to fashion brands, lifestyle bloggers, photographers, and creative entrepreneurs who are not willing to make a concession regarding aesthetics.

What makes Flodesk the most outstanding email marketing software for newsletters is its pricing model, with one fixed rate, unlimited subscribers for one monthly fee. Flodesk becomes highly attractive to the brand that is on the rise because of this one-of-a-kind pricing, coupled with gorgeous templates and a user-friendly interface.

Key Features

• Designer Templates: Get access to a handpicked library of beautiful and mobile-friendly templates.

• Drag-and-Drop Builder: Visually pleasing emails can be made even if you are not a designer.

• Unlimited Email Sends: There are no limits to the number of emails that can be sent during a month.

• Form & Popup Builder: Produce stylish signup forms that reflect your brand personality.

• E-commerce Features: Develop attractive sales pages and sell your products directly through Flodesk.

• Workflow Automation: Use automation to send sequenced emails in welcome series and nurture campaigns.

• Segmentation Tools: Subscribers can be targeted by monitoring their behavior and preferences.

• Link Tracking: Keep a record of which links attract the most engagement.

Pros 

• charge at one rate, irrespective of the number of subscribers, is of great value to big lists.

• Perfect results are achieved professionally and effectively in a matter of minutes as designers freshly come up with the templates.

• The control panel feature requires very little time to get the main idea, even for complete beginners who have no prior knowledge.

Cons

• The advanced features of the automated system are less functional and more limited than those of highly specialized email marketing software for newsletters.

• Only a few integrations are available compared to well-established platforms like Mailchimp.

• As far as analytics and reporting are concerned, features are much basic than compared of enterprise solutions.

Pricing

There is a free plan (limited sends), an Email plan $38/month (unlimited subscribers), and an Email + Checkout $64/month.

7. AWeber 

AWeber is the reliable email marketing software that has been supporting newsletters since 1998, and throughout its 25+ years of service and innovation, it has earned its reputation. Due to this extensive experience, the company knows perfectly well how email deliverability should be done, which is why AWeber is the most trusted option for those businesses that are very much concerned with delivering their messages to the inbox. The platform powers more than 100,000 small businesses and entrepreneurs worldwide who are looking for stability and proven performance.

The reason why AWeber is highly recognized as the best newsletter email marketing software for offline businesses is that it maintains a fine equilibrium between its very simple and powerful features. It does not shy away from offering quite advanced automation features and giving access to extensive analytics, but at the same time, it does not confuse users with a large number of features.

Key Features

• AI Copywriting Assistant: Create email content and subject lines through AI.

• Drag-and-Drop Builder: Designers can quickly produce their visuals with an easy and user-friendly interface.

• RSS-to-Email: Use the content of your blog to automatically create newsletters.

• Pre-Built Templates: Grab 90+ email templates that are ready and professionally designed.

• Marketing Automation: Use the branching logic to create tough workflows.

• Sign-Up Forms: Build as many forms and pop-up window list builds as you like.

• Landing Pages: Work on pages that turn visitors into customers without coding.

• Email Split Testing: Optimize subject lines and content by testing.

• Detailed Analytics: Track opens, clicks, sales, and subscriber behavior.

• Customer Support 24/7: Call, live chat, or email and get help anytime.

Pros

• Great deliverability rates as a result of more than 25 years of good sender reputation.

• Customer support is excellent and available via various channels 24/7.

• A free plan is attractive to beginners as it supports up to 500 subscribers.

Cons

• The interface is old and less visually appealing when compared to modern email marketing software for newsletters.

• The price increases very quickly with the growth of the subscriber list.

• The design feature is not as good as that of the newer design-focused platforms.

Pricing

Free plan (500 subscribers, 3,000 emails), Lite $14.99/month, Plus $29.99/month, Unlimited $899/month (100K+ subscribers).

8. GetResponse

Since its origin in Poland in 1998, GetResponse has turned into a full-fledged email marketing software for newsletters. GetResponse is leading the way with AI technology among its 350,000+ customer base worldwide. The company states that AI-driven content creation takes 85% less time than manual content creation. The platform's AI-powered email generator is equipped with OpenAI technology and is the next step in automated newsletter generation—it is a hybrid of human and machine strength.

Besides AI features, GetResponse remains a one-stop marketing platform planning to offer webinar hosting, landing pages, conversion funnels, and e-commerce tools. If that's the marketing email software for newsletters you are seeking, which comes with business solutions in one place rather than numerous subscriptions, then this is the right platform for you.

Key Features

• AI Email Generator: Generate interesting email pieces 85% faster with OpenAI technology.

• Visual Workflow Builder: Create complicated automation operations with drag-and-drop gestures easily.

• Webinar Platform: Make webinars and automatically follow up with viewers.

• Conversion Funnels: Enable the building of complete funnels for sales with email integration.

• E-commerce Tools: Get back on disappearing carts and make product suggestions automatically.

• Advanced Segmentation: Identify behavior, demographic, and engagement of subscribers for targeting.

• Landing Page Creator: Create highly converting pages with 200+ templates.

• A/B Testing Suite: Effect all the campaign elements to obtain peak performance.

• Mobile App: Work on newsletters and watch the progress wherever you want.

• 24/7 Support: Get assistance whenever you want via live chat and email.

Pros

• Top AI tools drastically shorten the time it takes to create content.

• All-in-one platform accounts for no need for multiple subscriptions.

• It delivers 109+ million emails on a daily basis with a 99% deliverability rate.

Cons

• Learning curve of the product is slightly steep because of the numerous features.

• Pricing is above that of rudimentary email marketing software for newsletter-only purposes.

• The complexity of the interface may disconcert users looking for standard functionality.

Pricing

Free plan (1,000 contacts), Email Marketing $19/month, Marketing Automation $59/month, Ecommerce Marketing $119/month.

9. Omnisend 

Omnisend has become the most sought-after email marketing software for newsletters tailored specifically for e-commerce companies. The company started in 2014 in Lithuania, and presently the platform is run by a workforce of more than 250 professionals and is used by over 125,000 e-commerce brands. Omnisend is unlike a general email platform; the latter was constructed with the consideration of the online store's particular requirements from the very beginning. Hence, features like abandoned cart recovery, product recommendations, and purchase-triggered automation are there.

What makes Omnisend the best newsletter email marketing software for e-commerce is its multichannel strategy. The platform effortlessly combines email and SMS marketing, thereby enabling businesses to interact with customers through their most preferred mode of communication. Omnisend supports more than 160 integrations, among which Shopify, WooCommerce, and BigCommerce are the most popular.

Key Features

• Pre-Built E-commerce Workflows: Implement 18 ready-to-go automations for typical e-commerce situations.

• Product Picker: Directly take products from the store and put them on the shelves.

• Abandoned Cart Recovery: Let the system automatically remind shoppers of the items left in their cart.

• SMS Marketing: Use both email and text messages to convey your message to customers for better results.

• Advanced Segmentation: Select customers for whom you have a purchase history and tailor your ads according to their needs.

• Sales Performance Tracking: Keep ignoring the money issue, or be aware of the revenue generated by each campaign.

• Web Push Notifications: Extend your services to customers even when they are not checking email.

• Dynamic Discount Codes: Let the system generate unique codes automatically for every subscriber.

Pros

• The platform's e-commerce-specific features are more effective in bringing conversions than those of generic platforms.

• The customer base can be reached to the maximum extent by utilizing the multichannel option (email + SMS + push).

• A free plan with a generous limit of 500 monthly emails with all standard features is available.

Cons

• The e-commerce-optimized features might be of no use to a content-only newsletter.

• Besides the email plan cost, extra credits are needed for SMS messaging.

• The interface created for sellers may be a bit too much for those who just want to create a simple newsletter.

Pricing

Free plan (250 contacts, 500 emails), Standard $16/month (500 contacts, 6,000 emails), Pro $59/month.

10. Substack 

After its debut in 2017, Substack has been a game-changer for independent publishing and is now recognized as the best email marketing software for newsletters that focus on paid subscriptions. Substack boasts over 35 million active subscriptions, of which 2 million are paid, a fact that clearly shows that consumers are willing to pay for good content if the means are convenient. The platform leads the market of paid newsletters with a 60% market share, which is twice the combined share of the next four competitors.

Substack, as email marketing software for newsletter monetization, is peculiar because of its minimalist and writer-first approach. There are no monthly fees, no complex functions that require learning, no design decisions to be made—just a simple writing interface and integrated payment via Stripe. The authors get to keep 90% of the subscription revenue, while Substack charges 10% plus the standard payment processing fees.

Key Features

• Built-in Payment Processing: Make payment acceptance effortless via Stripe connection.

• Free & Paid Tiers: Publish free content and offer paid subscriptions for premium access.

• Discovery Network: Be found by millions of readers visiting Substack.

• Podcast Support: Provision audio content as well as written newsletters.

• Video Integration: Use your publication to both upload and play videos.

• Community Features: Subscribers can comment and discuss.

• Mobile Apps: Subscribers can access your newsletter using specially designed iOS and Android apps.

• Cross-Posting: This way, you can instantly publish the same content across different journals.

• Analytics Dashboard: You can monitor subscriber growth, engagement, and earnings.

Pros

• With no upfront or fixed costs, it is probably the most convenient email marketing software for newsletter creators.

• Top publishers are making millions annually through a proven monetization strategy.

• The network effect, which accounts for 40% of all subscriptions, drives the majority of recommendations.

Cons

• The 10% revenue share thus increases your expenditures as your income grows (in contrast to flat-fee platforms).

• The limited design options mean fewer branding possibilities.

• The absence of automation features restricts the implementation of complex email marketing strategies.

Pricing

No costs to get started, 10% of subscription revenue + payment processing fees.

Conclusion

The best email marketing software for newsletters in 2026 ultimately depends on your goals, workflow, and the kind of relationship you want to build with your audience. Different platforms excel in different areas, so the right choice is the one that aligns with how you create, manage, and measure your newsletters.

No matter which platform you choose, what matters most is consistency and value. Start with a free plan or trial, test it with real newsletters, and focus on delivering content your subscribers genuinely care about. The right software simply makes it easier to show up, engage your audience, and grow your newsletter over time.