10 Best Email Marketing Software for Startups 2025
By Tazmeen
Startups don’t have the luxury of big budgets or large teams, so every marketing dollar and every hour of work has to count. That’s why email marketing is such a powerful growth channel for early-stage companies. It’s affordable, measurable, and scalable. The right software helps startups capture leads, send personalized campaigns, automate follow-ups, and track revenue impact, all without needing a big marketing team. With smart automation, personal touches, and clear insights, these tools free you up to focus on what matters most: growing your business and connecting with your audience. Here are the top 10 platforms in 2025 that can help your startup do just that.
Top email marketing software for startups in 2025
What makes these platforms stand out? They’re affordable, they grow with you, and they’re easy to pick up, even if you’re juggling a dozen things at once. Each one has its own perks and price points, so you can find the email marketing tool that fits your unique journey as a startup founder.
1. Mailmodo
Mailmodo helps startups stand out by enabling interactive AMP emails, which let recipients complete actions like surveys, bookings, or cart checkouts directly inside the email. This means startups can improve conversions without needing expensive development support.
Key features:
Interactive AMP emails that boost engagement and reduce drop-offs.
Automated onboarding journeys to guide new users through product activation.
In-email forms for faster feedback collection and customer research.
Pre-built templates for quick campaign launches without a design team.
Integrations with CRMs and analytics tools to connect with your growth stack.
Pricing:
Plan | Pricing |
|---|---|
Free | ₹0/month |
Lite | ₹3,199/month |
Pro | ₹6,399/month |
Max | ₹11,999/month |
2. Brevo
Brevo is budget-friendly and offers multichannel marketing, which means startups can handle email, SMS, and chat in one platform—saving both costs and time.
Key features:
Drag-and-drop editor for quick email design without technical skills.
Transactional email support to manage confirmations, receipts, and alerts.
SMS and WhatsApp campaigns for multi-channel outreach.
Basic CRM built-in for managing early customer pipelines.
Automation workflows that scale as your customer base grows.
Pricing:
Plan | Pricing |
|---|---|
Free | ₹0/month |
Starter | ₹562.50/month |
Business | ₹1210.50/month |
Enterprise | Custom |
3. Mailchimp
Mailchimp is a popular choice for startups because of its free plan and strong all-in-one features, perfect for lean teams needing quick execution without additional tools.
Key features:
Free plan with generous contact limits for early growth stages.
Audience segmentation to personalize communication as you scale.
AI-powered content assistant for faster copy generation.
Reporting dashboards to track campaign performance at a glance.
Simple website and landing page builder for MVP launches.
Pricing:
Plan | Pricing |
|---|---|
Free | ₹0/month |
Essentials | ₹385/month |
Standard | ₹575/month |
Premium | ₹11,500/month |
4. ActiveCampaign
ActiveCampaign is ideal for startups ready to scale fast, offering advanced automation and CRM features that help small teams manage customer journeys like a larger business would.
Key features:
Advanced automation builder for detailed workflows.
Built-in CRM for sales and marketing alignment.
Lead scoring to prioritize high-value opportunities.
Personalized email sequences based on user behavior.
Integrations with 900+ apps to connect your full stack.
Pricing:
Plan | Pricing (billed annually) |
|---|---|
Starter | $15/month |
Plus | $49/month |
Pro | $79/month |
Enterprise | $145/month |
5. Moosend
Moosend is an affordable, lightweight platform that doesn’t compromise on features, making it perfect for startups needing professional-grade marketing at startup-friendly pricing.
Key features:
Easy automation workflows for customer onboarding and retention.
AI-powered product recommendations for e-commerce startups.
Landing page builder for quick campaign testing.
Pre-built email templates for fast campaign launches.
Advanced analytics for tracking growth metrics.
Pricing:
Plan | Pricing |
|---|---|
Pro | $7/month |
Moosend+ | Custom |
Enterprise | Custom |
6. ConvertKit
ConvertKit is tailored for creators, solopreneurs, and content-driven startups, making it easier to monetize audiences through email funnels and digital products.
Key features:
Visual automation builder for simple audience journeys.
Creator-focused tools like product and subscription sales.
Landing pages and forms for growing email lists fast.
Tag-based segmentation for targeted communication.
Integrations with platforms like Gumroad and Shopify.
Pricing:
Plan | Pricing |
|---|---|
Newsletter | $0/month |
Creator | $33/month |
Creator pro | $66/month |
7. Drip
Drip is designed for e-commerce startups, helping them create personalized customer experiences that improve retention and lifetime value.
Key features:
Pre-built e-commerce automation workflows.
Deep integrations with Shopify, WooCommerce, and BigCommerce.
Personalized product recommendations in emails.
Revenue dashboards tied directly to campaigns.
SMS marketing to complement email campaigns.
Pricing:
Plan | Pricing |
|---|---|
2,500 people | $39/month |
180,000 people | $1999/month |
190,000 people and above | Custom |
8. HubSpot Email Marketing
HubSpot’s free email tool is great for startups already thinking about scaling into CRM and inbound marketing, offering growth-focused features with an easy upgrade path.
Key features:
Free plan with professional-grade email design.
Drag-and-drop editor for quick creation.
Personalization tokens for tailored messaging.
Integrated with HubSpot CRM for unified customer data.
A/B testing to optimize engagement.
Pricing:
Plan | Pricing |
|---|---|
Free | ₹0/month |
Starter | ₹5,400/month |
Professional | ₹27,000/month |
Enterprise | ₹60,000/month |
9. GetResponse
GetResponse helps startups run multiple marketing activities from a single dashboard, from webinars to landing pages, making it cost-effective and efficient.
Key features:
Email automation builder for targeted campaigns.
Built-in webinar hosting for audience engagement.
Landing page and funnel builders for quick campaigns.
List segmentation to target based on behavior.
AI-powered subject line optimization.
Pricing:
Plan | Pricing |
|---|---|
Starter | ₹1371.24/month |
Marketer | ₹4258.07/month |
Creator | ₹4979.78/month |
Enterprise | Custom |
10. AWeber
AWeber is simple and reliable, making it a great pick for startups that need email marketing without unnecessary complexity.
Key features:
Drag-and-drop email builder with beginner-friendly templates.
Automated follow-up emails for customer onboarding.
Pre-built landing pages to grow email lists.
E-commerce integrations with Shopify, Etsy, and PayPal.
Detailed performance analytics for campaign tracking.
Pricing:
Plan | Pricing |
|---|---|
Free | $0/month |
Paid plans | Starting at $19/month |
Conclusion
The best email marketing software for startups in 2025 isn’t just about firing off emails, it’s about building real, lasting connections with your audience and making your growth journey a little smoother. Maybe you want to wow customers with Mailmodo’s interactive messages, create something special with ConvertKit, or keep things simple and affordable with Moosend. No matter where you are on your startup path, there’s a tool out there that fits your needs and your style.
Most of these tools let you try them out for free, so don’t be shy about taking a few for a spin before deciding. The right email marketing tool will do more than just save you time, it’ll help you create customer moments that feel personal and genuine, all while giving your startup the boost it deserves.