10 Best Email Marketing Tools for Travel Agencies in 2025
By Tazmeen
The right email marketing platform empowers travel agencies to create engaging campaigns, automate customer communication, and drive more bookings with ease. As the travel industry grows increasingly competitive, choosing a platform tailored to your needs can make all the difference. From AI-powered personalization to interactive content and seamless automation, this guide explores the top email marketing solutions that can help your travel agency attract, engage, and retain travelers in 2025.
Top 10 Email Marketing Tools for Travel Agencies
Here are the top 10 email marketing tools designed for Travel Agencies:
1. Mailmodo
Mailmodo is an AI-powered email marketing software that helps you create, automate, and optimize campaigns effortlessly. From planning strategy to writing copy and building journeys, Mailmodo’s AI Agents handle it all with no technical expertise needed. It’s the fastest way to send smart, interactive, and high-performing emails.
Key Features
AI Email Assistant: Start your email marketing journey with AI. Get campaign strategies, subject lines, and contextual copy suggestions by simply chatting with Mailmodo’s AI Agents. Plan your emails, journeys, and goals with no manual effort required.
AI-Powered Email Builder: Design polished, on-brand emails in seconds. Generate complete email layouts or remix existing ones, change fonts, colors, or content instantly using AI commands.
Drag-and-Drop Editor: Use the drag-and-drop and WYSIWYG editor to customize emails exactly how you want. Preview them live to ensure design consistency and quality before sending.
AMP & Interactive Emails: Create dynamic, app-like experiences directly inside emails from forms and polls to surveys and product showcases, driving higher engagement and conversions.
Smart Email Automation: Get AI-suggested workflows, pre-filled templates, and triggers you can edit anytime.
Pricing: Starts at $39/month
Ideal For: Ideal for travel agencies looking to create interactive, high-conversion emails. With AI assistants, you can easily embed booking forms and quizzes directly within campaigns to boost engagement and conversions.
2. Moosend
Moosend offers a powerful yet affordable marketing automation platform built for ease of use. It combines an intuitive drag-and-drop editor with robust automation workflows and travel-specific templates. This platform is ideal for travel businesses seeking a full-featured solution without a steep learning curve.
Key Features
Drag and Drop Editor & Travel Templates: Easily build beautiful mobile-responsive emails that showcase destinations using an easy-to-use editor and templates designed specifically for travel.
Automation Recipes Built-in: Create powerful automated workflows for abandoned cart recovery, welcome emails, and weather-related recommendations in just a few clicks.
Personalization & Segmentation: Personalize the content with subscriber data (e.g., past destinations), and segment your subscriber list for targeted messaging.
Landing Pages & Forms: Create landing pages with dedicated calls-to-action to grow your email list with built-in tools.
Advanced analytics: Evaluate open rates, click-through rates, and other important metrics to evaluate performance regarding new campaigns and subscribers interacting with your content.
Pricing: Starts at $9/month
Ideal For: Small to mid-sized travel agencies seeking an affordable all-in-one solution. It offers excellent automation and template features without stretching your budget.
3. MailerLite
Mailchimp is one of the most widely known brands in email marketing, and it offers an all-in-one toolkit for growing businesses. Its strengths are in helpful AI-powered insights, lots of integrations with apps and services, and advanced segmentation. Simply put, it's a solid option for travel agencies that are ready to invest more in email marketing.
Key Features
Easy-to-Use Drag-and-Drop Editor: Quickly create professional-looking marketing campaigns utilizing a simple, clean interface and more than 90 pre-designed email templates.
Automation Builder: Create automated welcome emails, abandoned cart emails, and more with a simple visual workflow builder, perfect for a beginner.
Built-in Website and Landing Page Builder: Create a simple website or high-converting landing pages right in the platform to create a complete online presence.
Advanced Segmentation: Split your contacts based on contact information and their behavior to ensure you send timely and relevant content to the right people.
Pricing: Starts at $10/month
Ideal For: Beginner-friendly travel agencies and small businesses prioritizing ease of use and value. It includes a free plan to get started with core email features.
4. Brevo (formerly Sendinblue)
Brevo is a flexible communication platform that combines email, SMS, and chat marketing. It has a very generous free plan and impressive transactional email functionality. A nice low-cost multi-channel option for travel agencies.
Key Features
Multi-Channel Campaigns: Use Email Marketing alongside SMS and WhatsApp messages to bring your customers to their preferred channels in one platform.
Excellent Free Plan: You can handle 100,000 contacts and send up to 300 emails a day for free, making it super easy for new agencies.
Marketing Automation & Transactional Emails: It tracks the website and sends automated sequences, and can send transactional emails like booking confirmations as well as promotional emails.
Integrated Sales CRM: Ties customer interactions in marketing and sales so you can have a 360-degree view of your clients.
Lead Capture Tools: Create customizable website sign-up forms and pop-ups to grow your email list straight from your site.
Pricing: Starts at $8.08/month
Ideal For: Budget-conscious agencies that need a powerful free plan to start. It's also ideal for those implementing a multi-channel strategy with email and SMS.
5. ActiveCampaign
ActiveCampaign is a robust email marketing platform, and it pairs it with a very robust CRM and automation engine that is tightly integrated. It is designed for businesses that want to build complex customer journeys that depend on individual behavior. Pick this if you want advanced data-driven marketing automation.
Key Features
Robust Marketing Automation: Create complex automation sequences with conditions, with 900 pre-built workflow templates to nurture leads from inquiry to booked customer.
Craft CRM: Unite sales and marketing efforts by managing customer interactions, preferences, and history all in one complete customer relationship management (CRM) system.
AI-Enabled Predictive Analytics: Leverage artificial intelligence to identify the best leads and email targets for higher conversion success.
Real-Time Content Personalization: Customize the email content in real-time for every audience segment from their data and behavior.
Rich Text Email Editor: Build beautiful emails from scratch or from a library of 240+ email templates in an easy drag-and-drop format.
Pricing: Starts at $15/month
Ideal For: Agencies that rely on sophisticated, behavior-based automation. It's the top choice for creating personalized customer journeys from inquiry to post-trip follow-up.
6. HubSpot
HubSpot provides a comprehensive growth platform that brings together marketing, sales, and customer service into a single application. Its true strength is based on a fully integrated CRM that automatically tracks every interaction with customers and prospects. HubSpot is the ideal system for agencies seeking a centralized system to manage all customer relationship activities.
Key Features
All-in-one platform: You can manage your marketing, sales, content, and customer service in one seamless platform. Every single interaction is a part of your built-in CRM.
Powerful automation tools: Set up automated feedback forms, lead nurturing workflows, and personalized follow-up emails based on customer behavior and lifecycle stage.
Smart segmentation tools: Easily build highly detailed segments based on demographic, past booking, and engagement data to ensure campaigns reach the right people.
Landing pages and forms: Build high-converting landing pages and branded, fully responsive sign-up forms that effortlessly match your website's design.
Robust analytics: Get clarity on campaign performance with detailed reporting on opens, clicks, and conversions to show proof of ROI.
Pricing: Starts at $20/month
Ideal For: Established travel companies wanting an all-in-one CRM and marketing platform. It's best for managing the entire customer relationship in a single, integrated system.
7. GetResponse
GetResponse has transitioned from an email service to an entire online marketing platform. It stands out with features like integrated webinar hosting and high-converting landing page builders. This platform is appropriate for travel agencies that host virtual tours or need good pages to showcase their offers.
Key Features
Landing Page and Webinar Features: You can develop unique landing pages for your special travel deals and organize webinars to illustrate a destination or share travel tips on the same platform.
Advanced Automation Builder: GetResponse offers a breeze of an automation builder, which is considered one of the best workflow-based automation builders for developing complex customer journeys.
Drag-and-Drop Email Builder: The drag-and-drop email builder is very easy to use for creating professional and appealing emails without having to develop emails from scratch.
Advanced Real-time Analytics: GetResponse offers robust tools for detailed analysis using real-time analytics tools to track, compare, and better understand your customer behaviors as they interact with your brand across campaigns.
A/B Testing: You can test various parts of your emails, from subject headers to different types of content, to see what will deliver the most engaging and successful campaign results.
Pricing: Starts at $19/month
Ideal For: Travel marketers who use webinars or need high-converting landing pages. It combines robust email automation with additional conversion-focused tools.
8. Constant Contact
Constant Contact has been around a long time and is known for its ease of use and great support. Beyond email, it has its own unique suite of tools, like event management and posting to social media. It is a trustworthy, safe, and easy option for any agency that wants a product that is easy and productive.
Key Features
Event Management Tools: Quickly and easily create and promote travel-related events, webinars, or tours, complete with built-in RSVP tracking, event pages, and automated reminders.
User-Friendly Template Library: Access a user-friendly and fully customizable library of mobile-responsive templates for a variety of email campaigns with instant-start options.
Social Media Integration: Effortlessly share your email content directly to your social media channels to expand the reach of your travel promotions.
Native CRM Tools: Quickly access customer notes and history to allow for personalized communications and client preference tracking.
Pricing: Starts at $9.99/month
Ideal For: Small travel agencies where streamlined contact management and sales pipeline tracking are priorities. It effectively combines a simple CRM with email marketing tools.
9. BigContacts
BigContacts is a CRM-centered platform focusing on contact management and sales pipeline tracking. The platform's email marketing tools are built to fit easily into the CRM to nurture leads. BigContacts is best suited for travel agencies that want to prioritize organizing a sales process with campaigns.
Key Features
Contact Segmentation and Drip Campaigns: Segregate contacts with tags and segments, then automatically enroll them in drip campaigns that help nurture the leads to a booking.
Automated Drip Email Campaigns: Follow up with personalized email sequences in order to connect with the leads at the right time with relevant information directly from your CRM.
Custom Web Forms: Gather new leads from your website and use a customized web form that dumps all data directly into the CRM.
Visual Sales Pipeline Management: Monitor leads and bookings with a visual sales pipeline, which enables you to focus on the greatest opportunities.
Detailed Reporting and Analytics: Reporting tools that show the ROI of your email efforts and lead engagement, and the performance of your campaign.
Pricing: Starts at $9.99/month
Ideal For: Small travel agencies where streamlined contact management and sales pipeline tracking are priorities. It effectively combines a simple CRM with email marketing tools.
10. Mailchimp
Mailchimp provides a comprehensive toolkit for growing businesses. Its strength lies in powerful AI-driven insights, extensive third-party integrations, and advanced segmentation. It's a versatile choice for travel agencies ready to scale their marketing efforts.
AI-Driven Creative Assistant: Get smart suggestions for your subject line, content, and designs customized to your travel brand, nd and make the campaign creation easy.
Customer Journey Builder: Chart automated multi-step journeys for subscribers from welcome series to post-booking follow-up and re-engagement campaigns.
Advanced Audience Segmentation: Smartly group contacts based on location, travel activity, or engagement level to deliver targeted and relevant offers.
Extensive Template Library: Select from hundreds of mobile-responsive email templates, including templates specifically designed to promote destinations and promotions.
Robust Performance Analytics: Understand what works with detailed reporting on opens, clicks, and ultimately, revenue generated by your emails.
Pricing: Starts at $20/month
Ideal For: Growing travel brands that need a widely-integrated and trusted platform. Its AI tools and extensive ecosystem are great for scaling marketing efforts.
Final Thoughts
Choosing the right email marketing platform can transform how your travel agency connects with customers. A tool that combines automation, AI-driven personalization, and interactive features like booking forms or surveys can help you stand out in a competitive market. Focus on building relationships instead of just sending promotions, and create experiences that inspire travelers to return and recommend your agency. With the right strategy and platform, every email can become the start of someone’s next adventure.