11 Best Email Marketing Software for WordPress in 2025

WordPress powers over 43% of all websites worldwide, making it the go-to platform for bloggers, businesses, and e-commerce stores. But building a website is only half the battle, engaging your audience consistently via email is the key to conversions, repeat traffic, and revenue growth.

Choosing the right email marketing software that integrates seamlessly with WordPress can transform your outreach efforts. From simple campaigns to advanced automation, the right tool can save time, boost engagement, and even drive sales.

We’ve analyzed the market and tested dozens of platforms. Here’s our expert-curated list of the 11 best email marketing software for WordPress in 2025, complete with features, pricing, and why each is suitable for WordPress users.

1. Mailchimp

Mailchimp remains the gold standard for email marketing on WordPress. Its official plugin ensures seamless syncing of forms, lists, and automated campaigns directly from your site. It’s suitable for beginners who want a straightforward experience, yet robust enough for advanced marketers who need segmentation, A/B testing, and detailed analytics. The platform’s flexibility makes it a favorite across industries, from small blogs to enterprise-level websites.

Key Features:

• Drag-and-drop email builder

• Advanced segmentation and personalization

• Automation workflows and A/B testing

• Landing page builder

Pricing:

Best for: Businesses of all sizes who want a reliable, scalable solution with an intuitive WordPress interface.

Rating: ⭐4.6/5

2. Sendinblue (now Brevo)

Sendinblue is more than just email marketing, it’s a complete marketing suite. Beyond emails, it supports SMS campaigns, chat, CRM, and transactional messaging. Its WordPress plugin enables marketers to connect their website contacts, automate email sequences based on user activity, and track conversions from a single dashboard. Sendinblue is ideal for small to medium businesses that need flexibility without juggling multiple tools.

Key Features:

• Advanced automation workflows

• Email and SMS campaigns

• CRM integration

• Transactional emails

• Landing page and form builder

Pricing:

Best for: Businesses looking for an all-in-one marketing suite tightly integrated with WordPress.

Rating: ⭐4.5/5

3. Mailmodo

Mailmodo is the only platform on this list focused on interactive emails that allow users to complete actions (forms, surveys, bookings) directly within the inbox. For WordPress users, this is a game-changer, it reduces friction, increases engagement, and shortens the path to conversion. Its smart template suggestions, drag-and-drop editor, and e-commerce integrations make it easy to launch campaigns that feel modern and interactive without any coding.

Key Features:

• Interactive forms within emails

• Drag-and-drop email builder

• Smart template suggestions

• E-commerce integration (WooCommerce)

• Dark mode email tester

Pricing:

Best for: Businesses looking to boost lead capture and engagement with interactive emails.

Rating: ⭐3.2/5

4. Constant Contact

Constant Contact has been a trusted choice for over two decades, making it a reliable option for WordPress users who want simple, effective email marketing. Its WordPress plugin enables easy syncing of forms and contacts, and it provides marketing automation features that are beginner-friendly. The platform also offers event management and social media integration, making it perfect for businesses aiming to manage their online presence without complexity.

Key Features:

• Official WordPress plugin

• Event management tools

• Landing pages and forms

• Social media integration

• CRM features

Pricing:

Best for: Businesses needing stable, reliable email marketing with simple automation.

Rating: ⭐4.4/5

5. MailerLite

MailerLite is loved for its simplicity and affordability. Its drag-and-drop editor and WordPress plugin allow users to set up campaigns quickly. MailerLite focuses on what matters most, automation, pop-ups, landing pages, and A/B testing, without overwhelming beginners with unnecessary features. This makes it an excellent tool for bloggers, startups, and small businesses.

Key Features:

• Drag-and-drop email editor

• Automation workflows

• Pop-ups and landing pages

• A/B testing

Pricing:

Best for: Bloggers, startups, and small businesses seeking a lightweight and cost-effective solution.

Rating: ⭐4.3/5

6. GetResponse

GetResponse is a comprehensive platform for marketers who want everything in one place. From email automation to webinars and CRM, it’s ideal for businesses running multi-step campaigns. The WordPress plugin allows easy syncing of contacts and integration with landing pages, giving marketers the tools to manage campaigns end-to-end without third-party tools.

Key Features:

• Automation and workflows

• Landing pages and webinar hosting

• CRM and sales funnel management

• A/B and multivariate testing

Pricing:

Best for: Businesses running complex campaigns or multi-step funnels on WordPress.

Rating: ⭐4.2/5

7. ActiveCampaign

ActiveCampaign is known for its powerful automation and CRM capabilities. With the WordPress plugin, marketers can track visitor behavior, send personalized campaigns, and align sales with marketing efforts. It’s ideal for companies that want deep insights into customer journeys and behavior-based targeting.

Key Features:

• Advanced automation

• Behavioral targeting and segmentation

• Built-in CRM and sales automation

• SMS marketing integration

Pricing:

Best for: Businesses needing highly targeted campaigns and CRM-powered automation.

Rating: ⭐4.1/5

8. Klaviyo

Klaviyo is a premium choice for e-commerce marketers who want laser-focused, data-driven campaigns. Unlike generic email platforms, it connects deeply with WooCommerce, Shopify, and other WordPress e-commerce plugins, enabling marketers to trigger emails based on user behavior, purchase history, and engagement patterns. With Klaviyo, every email can feel personal and timely, boosting retention, repeat sales, and overall customer lifetime value.

Key Features:

• Advanced segmentation

• Automation triggers (cart abandonment, purchases)

• Email + SMS marketing

• Analytics and reporting

Pricing:

Best for: E-commerce businesses seeking personalized, data-driven campaigns.

Rating: ⭐4.0/5

9. Mailjet

Mailjet is designed for marketers who need reliability without the fluff. It excels at both transactional emails (order confirmations, password resets) and standard marketing campaigns. The WordPress plugin ensures forms, contact lists, and email sequences sync smoothly, so businesses can manage campaigns directly from the dashboard. Teams also benefit from collaboration features, which are perfect when multiple people are handling content, design, and automation workflows.

Key Features:

• WordPress plugin

• Bulk email sending

• API & SMTP support

• Basic automation

Pricing:

Best for: Businesses that need reliable delivery and simple setup for transactional or bulk emails.

Rating: ⭐3.9/5

10. Elastic Email

Elastic Email stands out as a cost-effective, high-volume solution for marketers who need to send large numbers of emails without breaking the bank. Its WordPress plugin allows for bulk campaigns, transactional emails, and automated sequences, making it suitable for SaaS, newsletters, and membership sites. The platform focuses on deliverability, ensuring emails land in inboxes rather than spam folders, a critical factor for businesses growing their audience.

Key Features:

• Bulk sending

• SMTP API for transactional emails

• Basic automation

• Template editor

Pricing:

Best for: High-volume WordPress users looking for affordable email delivery solutions.

Rating: ⭐3.8/5

11. Omnisend

Omnisend is an automation-first, multi-channel marketing platform designed for e-commerce and WordPress stores. Beyond emails, it integrates SMS, push notifications, and other touchpoints, enabling marketers to create synchronized campaigns across channels. Its WordPress plugin makes it easy to manage subscribers, send automated workflows, and embed signup forms, all from a single dashboard.

Key Features:

• Automation workflows

• Landing pages and forms

• Multi-channel campaigns

• CRM & e-commerce integrations

Pricing:

Best for: E-commerce and online stores seeking comprehensive automation across multiple channels.

Rating: ⭐3.7/5

Tips for Choosing the Right Email Marketing Software for WordPress

• Integration: Choose tools with official WordPress plugins for smooth syncing of contacts and forms.

• Automation Needs: Assess your campaign complexity, simple newsletters vs. multi-step funnels.

• Budget: Factor in contact count and emails sent per month.

• E-commerce Features: For WooCommerce stores, platforms like Klaviyo and Mailmodo are ideal.

• Ease-of-Use: Drag-and-drop builders simplify campaign creation for non-technical users.

• Analytics: Ensure the software provides insights to optimize engagement and conversions.

Final Words

Choosing the right email marketing software for WordPress is more than just picking a tool, it’s about finding a platform that aligns with your business goals, audience, and marketing strategy.

For instance, Mailchimp and GetResponse are excellent for users who want comprehensive features and seamless WordPress integration, while MailerLite and Elastic Email shine for affordable, no-fuss campaigns. For e-commerce sites, Klaviyo and Omnisend provide advanced automation and multi-channel capabilities, ensuring every user interaction is captured and leveraged. And if boosting engagement through interactive, action-oriented emails is your goal, Mailmodo stands apart.

When selecting a platform, consider:

• Your budget and expected subscriber growth

• The level of automation and personalization you need

• How well it integrates with WordPress and other tools

• Your team’s technical comfort with email design and workflows

WordPress users can drive higher engagement, conversions, and ROI from their email marketing efforts in 2025 by using the above platforms.