10 Best Free AI Email Marketing Software to Transform Your Campaigns
By Tazmeen
Email marketing continues to be one of the most powerful channels for businesses to connect with their audience, but creating personalized, engaging campaigns can be time-consuming and complex. Enter AI-powered free AI email marketing tools that are revolutionizing how marketers work. These intelligent free AI email marketing software automate repetitive tasks, generate compelling content, optimize send times, and personalize messages at scale, all while saving you countless hours of manual work.
In this comprehensive free AI email marketing software guide, we'll explore the top 10 free AI email marketing software options available, complete with their key features, pros, and cons, to help you make an informed decision.
Quick Snapshot: Top 10 Free AI Email Marketing Tools
Mailmodo - AI-driven platform with dynamic AMP emails and a full marketing suite.
Brevo - Multi-channel marketing with a generous free tier.
MailerLite - User-friendly platform with AI writing assistance.
HubSpot - All-in-one marketing automation with AI optimization.
ActiveCampaign - Advanced automation with predictive analytics.
Mailchimp - Industry leader with generative AI tools.
GetResponse - AI-powered campaigns with conversion focus.
Sender.net - Generous free plan with automation workflows.
Moosend - Affordable platform with AI writer and eCommerce focus.
Instantly.ai - Cold email outreach with AI optimization.
1. Mailmodo
Mailmodo is an AI-powered email marketing software that helps you create, automate, and optimize campaigns effortlessly. From planning strategy to writing copy and building journeys, Mailmodo’s AI Agents handle it all, with no technical expertise needed. It’s the fastest way to send smart, interactive, and high-performing emails.
What makes Mailmodo's free AI email marketing software particularly impressive is its commitment to making AI accessible across every stage of email marketing. From planning campaigns to analyzing results, the platform uses artificial intelligence to streamline your workflow and significantly boost campaign performance.
Key Features
AI Template Generator: Create professional email templates from scratch using simple text prompts, with the ability to remix and optimize existing templates.
AI Automation Builder: Generate complete email workflows and customer journeys in seconds based on your goals.
AI Segment Generator: Use natural language to create audience segments without complex logic building.
Interactive AMP Emails: Embed forms, polls, calendars, games, and other widgets directly in emails.
AI Subject Line Generator: Get optimized subject lines and preheader text recommendations.
AI Campaign Analyzer: Receive detailed performance reports with actionable insights.
Send Time Optimization: Leverage AI to deliver emails at the perfect moment for each user.
No-code Email Editor: Design responsive emails with an intuitive drag-and-drop interface.
Pros
AMP technology enables unique engagement opportunities that static emails simply cannot match.
Unlike competitors, Mailmodo offers free AI email marketing, including the entire email marketing workflow.
Get started with up to 2,500 contacts without a credit card requirement.
Cons
While powerful, creating interactive elements may require initial familiarization.
Slight learning curve when setting up AI agents for the first time.
Advanced automation requires higher-tier plans.
Pricing
It has a forever-free plan, paid plans start from $39/month
2. Brevo (formerly Sendinblue)
Brevo has become one of the most affordable power players in the free AI email marketing tools area of the market and is providing a lot more than just emailing functions. Thanks to its integrated CRM, SMS marketing, WhatsApp incorporation, and chat abilities, Brevo is a multi-channel marketing solution that meets the needs of businesses that want to connect with their customers wherever they might be.
Aura, the AI helper of the platform, is like your marketing friend who can help you think of catchy subject lines, even write the emails and do the translation if needed in another language. What makes Brevo really different is its exclusive way of charging, which is by the number of emails sent rather than the size of the contact list, which is especially great for those businesses that have large lists but send emails infrequently.
Key Features
Aura AI Assistant: An in-built AI assistant that supports the creation of subject lines, content generation, and existing copy modification.
Marketing Automation: Build intricate workflows with various triggers and conditions.
Integrated CRM: Keep track of contacts, deals, and sales pipelines without the need for third-party tools.
Transactional Emails: Send order confirmations, password resets, and updates through SMTP.
SMS and WhatsApp Marketing: Customers can be approached through their most preferred messaging platforms.
Real-time Analytics: Measure the engagement metrics at the exact time they occur for instant tweaking.
Pros
You can send up to 300 emails per day to an unlimited number of contacts (up to 100,000).
In a single campaign, you can combine email, SMS, and WhatsApp.
The payment is done based on the emails sent rather than the number of contacts, which is good for those who have a large list of contacts.
Cons
Lots of features in the interface may make it difficult for newbies to find their way.
The 300 emails/day limit may be inappropriate for those who send a high volume of emails.
There are fewer advanced targeting options than in specialized tools.
Pricing
There is a free plan with 300 emails/day; the paid plans start at $8/month for 5,000 monthly emails.
3. MailerLite
MailerLite has been prioritizing simplicity without power loss, and this has helped the platform to gain a loyal user base. This free AI email marketing software is a good example of how email marketing can be simple yet effective. With its neat and user-friendly interface and surprisingly powerful automation capabilities, MailerLite allows beginners to effortlessly create professional campaigns and advanced marketers to have as much depth as they want.
The platform has recently put in place AI writing help to make the email content creation process faster for users. Along with such features as landing pages, websites, and forms all being available in one place, MailerLite becomes a perfect toolkit for email list growth and subscriber nurturing.
Key Features
AI Writing Assistant: Receive AI-powered suggestions for email content (only on the Advanced plan).
Visual Automation Builder: Design multi-step sequences with behavior-based triggers.
Landing Page Builder: Layout conversion-focused pages with drag-and-drop simplicity.
Website Builder: Build fully SEO-optimized websites.
99+ Mobile-Responsive Templates: Get one of the sleek and customizable designs.
Advanced Segmentation: Identify and target subscribers based on their behavior and preferences.
Pop-up Forms: Get leads through your customizable signup forms.
Digital Product Sales: Let the buyers download the products directly from email campaigns.
Pros
One of the most intuitive interfaces in email marketing.
High inbox placement rates supported by a dedicated team.
There is no limit to the number of emails that can be sent on any plan, including the free one.
Cons
Free users will not benefit from AI writing assistance.
Full access to the template library requires upgrading.
The limit on the number of contacts is lower than most competitors.
Pricing
There is a free plan for up to 1,000 subscribers and 12,000 monthly emails; paid plans begin at $9 per month.
4. HubSpot
HubSpot is one of the most talked-about free AI email marketing platforms for marketing, sales, and CRM needs. Although it is mainly related to solutions of the enterprise level, HubSpot surprisingly provides a fairly functional free tier, which, among other things, includes AI-driven email marketing features. Thus, it is a perfect fit for companies willing to make a small start and grow substantially over time.
Many of the free AI email marketing platforms' AI-powered features revolve around the subject line, content suggestions, and intelligent automation that support companies in sending more individualized and productive emails. What differentiates HubSpot is how flawlessly email marketing is linked with the rest of its tools' network for content management, social media, and customer relationship management.
Key Features
AI Email Subject Lines: Use AI to produce catching and effective subject lines.
Content Optimization: Get AI-generated suggestions to make the email copy better.
Marketing Automation: Develop complex workflows with if/then conditions.
Built-in CRM: Store and access all customer data from one central place.
Lead Scoring: Determine automatically which prospects are most valuable based on engagement signals.
Email Personalization: Where appropriate, insert contact details and custom properties dynamically.
Reporting Dashboard: Follow the main metrics and campaign ROI.
Form Builder: Produce embedded forms for lead capture.
Multi-channel Integration: Use email together with social media, ads, and website activity.
Pros
Get access to the key features for free and without the need to provide a credit card.
Email marketing, CRM, and automation - one ecosystem.
As business needs increase, upgrading is still easy.
Cons
A vast array of features may confuse a user who is not familiar.
Advanced AI capabilities require a paid subscription.
The pricing goes up dramatically as the contact list gets larger.
Pricing
There is a free plan with limited features; the paid plans start from about $15 monthly.
5. ActiveCampaign
ActiveCampaign is the company that offers free AI email marketing automation. Since the company offers more than 900 workflow templates as well as fully customizable triggers and conditions, practically any sales or marketing process you can think of can be automated. Besides the advanced automation, the platform uses an AI tool, predictive analytics, to help you figure out the best leads and the optimal email timing.
What makes ActiveCampaign so different from other companies is the way it can easily integrate marketing and sales processes, resulting in a consistent experience for the customer from the very first contact till the purchase and even the after-sales. The AI features that come with the package scan the data patterns and then suggest intelligent decisions like the most suitable time for sending an email, which contacts have the highest chance of converting, and the best ways to optimize your campaigns.
Key Features
900+ Workflow Templates: Hundreds of pre-built automation sequences for every use case.
Predictive Analytics: Insight is given to the AI, which in turn finds the best leads.
Predictive Sending: Algorithms figure out the best time to send an email to each contact.
Advanced Segmentation: Target based on the user's behavior, preferences, and engagement.
CRM Integration: Management of the sales pipeline is included.
Lead Scoring: Automatically rank the most promising contacts based on the highest likelihood of conversion.
Machine Learning: The platform gradually improves by learning from your data.
Pros
Most sophisticated workflow builder in the industry.
Leverage machine learning for better targeting.
Unified platform fothe r entire customer lifecycle.
Cons
Advanced features require time to master.
More expensive than simpler alternatives.
Only 14 days with 100 emails to 100 contacts.
Pricing
14-day free trial; paid plans start at $15/month for 1,000 contacts.
6. Mailchimp
Mailchimp is the most famous name in the email marketing world and has managed to stay at the forefront of the industry by adapting continuously to new technologies. One of the new platform features is free AI email marketing tools that help users create on-brand content rapidly and with less effort. Besides this, there are AI-powered subject line suggestions and automated design recommendations through which Mailchimp utilizes artificial intelligence to make the marketer's work easier.
Mailchimp, with its huge template library, easy-to-use drag-and-drop builder, and deep analytics, is still a good option for businesses of any size. The platform is strong in that it allows users to unlock advanced features gradually and, at the same time, provides enough space for users to grow their email marketing skills.
Key Features
Generative AI Tools: Create on-brand content with AI assistance.
Subject Line Helper: AI suggests subject lines that lead to higher open rates.
Creative Assistant: Automatically generate branded content.
Drag-and-Drop Builder: Create professional emails without the need for coding.
Marketing CRM: Manage audience data and customer relationships.
Automation Workflows: Behavior-triggered emails can be easily set up.
Predictive Demographics: AI analyzes the audience to provide demographic insights.
Industry Benchmarking: Compare your performance against similar businesses.
Pop-up Forms: Attract email subscribers by using easy-to-customize signup forms.
Pros
A well-established platform with a long proven track record.
Connection to hundreds of apps and services is possible.
All needs are covered by one platform.
Cons
Only 500 contacts and basic features are available.
It can turn out to be costly as the list grows.
Support is limited for lower-tier plans.
Pricing
There is a free plan for up to 500 contacts and 1,000 monthly emails; paid plans start at $13/month.
7. GetResponse
GetResponse claims to be a results-based free AI email marketing software with deep artificial intelligence features to help companies create effective campaigns to drive more results. The platform uses artificial intelligence to optimize everything in your email marketing, from content creation to send time optimization and performance analysis.
Going beyond conventional email marketing, GetResponse combines in one platform webinar hosting, landing pages, and marketing automation. This makes it particularly appealing to businesses looking to link their AI email marketing tool with other digital marketing channels without juggling multiple tools.
Key Features
AI Email Generator: Create high-converting email copies automatically.
Perfect Timing: AI determines the optimal send time for every subscriber.
Subject Line Optimizer: Get AI recommendations to boost open rates.
Email Designer: Design beautiful emails using a drag-and-drop editor.
Marketing Automation: Build advanced workflows using a visual builder.
Webinar Platform: Host live and on-demand webinars integrated with email.
Landing Page Creator: Design conversion-optimized pages.
Pros
Tools created to drive sales and sign-ups.
A unique feature that isn't common in most email systems.
Leverage machine learning across campaign elements.
Cons
Not as modern as newer competitors.
Time required to master all the features.
Only 30 days, with restricted features.
Pricing
Available on a free trial; paid plans begin at about $15/month.
8. Sender.net
Sender.net has become among the most generous free AI email marketing platforms, considering the features that other services usually hide behind a paywall. Starting with up to 15,000 free emails per month for a list as large as 2,500 subscribers, Sender provides good value for money for small businesses or startups trying to make the most of their marketing dollar.
The platform offers complete automation, professional templates, and advanced segmentation-all under the free plan. This makes Sender an attractive option if the business requires all of the powerful features of email marketing but isn't ready to take the plunge into a monthly subscription.
Key Features
Pre-built Automation Workflows: Ready-to-use sequences for common scenarios.
Drag-and-Drop Builder: Easily craft professional emails.
Responsive Templates: Choose from a library of mobile-optimized designs.
Advanced Segmentation: Target based on behavior and demographics.
Personalization: Dynamic content insertion for each subscriber.
Advanced Analytics: Track opens, clicks, conversions, and more.
Pop-up Forms: Capture leads with customizable signup forms.
A/B Testing: Find out what works best through experimentation.
Pros
15,000 emails/month for 2,500 subscribers.
No upgrade is required for workflow automation.
Start using immediately, without payment information.
Cons
Smaller user community than on major platforms.
Not as sophisticated as premium tools.
Does not offer extensive AI-powered features.
Pricing
Free plan for 2,500 subscribers and 15,000 monthly emails; paid plans start at $8/month.
9. Moosend
Moosend has quickly gained recognition as one of the most affordable yet powerful free AI email marketing tools available today. What makes Moosend stand out is its combination of sophisticated AI features, intuitive design, and straightforward pricing that doesn't increase as your features expand. The platform is particularly strong for free email marketing, eCommerce businesses, offering specialized tools for product recommendations, cart abandonment, and customer journey optimization.
The platform's free AI writer, powered by Microsoft, creates compelling narratives tailored to your audience's interests and preferences. Beyond just emails, Moosend's AI generates content for landing pages and subscription forms, making it a comprehensive solution for growing your business without the typical complexity of enterprise platforms.
Key Features
AI Content Writer: Microsoft-powered AI creates personalized email copy, subject lines, and landing page content.
Product Recommendation Engine: AI suggests products based on browsing and purchase history.
Advanced Automation Builder: Create sophisticated workflows with 25+ triggers, including web tracking.
Drag-and-Drop Editor: Intuitive visual builder for campaigns, landing pages, and forms.
Behavioral Segmentation: Target audiences based on website activity and engagement.
Abandoned Cart Recovery: Automatically trigger targeted emails to recover lost sales.
Real-Time Reporting: Instant insights into campaign performance.
Pros
All Pro features are included in a single plan with unlimited emails.
Clean, intuitive design makes it easy to get started quickly.
30-day free trial with up to 1,000 subscribers to test all features.
Cons
Unlike some competitors, it requires a paid subscription after the trial.
Limited to subject line testing only, not design or content variations.
Smaller selection of third-party app connections compared to major platforms.
Pricing
30-day free trial; Pro plan starts at $7/month for 500 contacts with unlimited emails.
10. Instantly.ai
Instantly.ai excels in large-scale cold email outreach, making it a perfect choice for sales teams, agencies, and businesses that prioritize lead generation. This platform harnesses the power of a free AI email marketing tool, AI to enhance every element of cold email campaigns, from crafting content to managing deliverability and rotating inboxes.
What differentiates Instantly is its dedication to ensuring messages reach intended recipients while maintaining the sender's reputation. It features advanced tools designed to warm up email accounts, rotate sending between numerous addresses, and help keep your emails out of spam folders. For organizations that depend on cold emailing as a means for customer acquisition, Instantly offers the necessary framework for effective scaling.
Key Features
AI Email Writer: Automatically generate tailored cold email content.
Unlimited Email Accounts: Connect and rotate an unlimited number of sending addresses.
Automated Warmup: Regularly enhance sender reputation and boost deliverability.
AI Inbox Manager: Sort and prioritize responses automatically.
Personalization Variable: Set up custom fields for each potential client.
A/Z Testing: Perform simultaneous tests with countless email variations.
Auto-Optimization: The AI adapts campaigns based on their performance metrics.
Lead Database: Gain access to millions of verified contact entries.
Deliverability Monitoring: Observe the real-time status of sender reputation.
Unified Inbox: Oversee all communications from one central dashboard.
Pros
Unlimited sending accounts: Scale cold outreach significantly.
Strong deliverability focus: Tools specifically designed to avoid spam.
AI-powered optimization: Continuous improvement without manual work.
Cons
Cold email focused: Not ideal for marketing to existing subscribers.
Learning curve: Advanced features require an understanding of cold email best practices.
Aggressive sending can harm reputation: Must be used responsibly.
Pricing
Free trial available; paid plans start based on sending volume needs.
Final Thoughts
AI is reshaping the future of email marketing, making it smarter, faster, and more efficient for businesses of all sizes. With the rise of powerful free email marketing software, marketers can now access automation, personalization, and intelligent content generation without heavy costs. These advancements help you save time, boost engagement, and improve overall campaign performance.
As AI continues to evolve, choosing the right free email marketing software becomes essential to staying competitive. Explore different platforms, experiment with AI features, and track what delivers the best results. When used strategically, free email marketing software can elevate your entire email strategy and create deeper, more meaningful connections with your audience.