8 Best Email Marketing Software for Fitness Brands

Fitness brands thrive on strong customer ties. Email marketing keeps your audience engaged and boosts sales. In 2025, the best email marketing software for fitness brands makes this simple and effective. This post reviews top tools, key features, and picks that fit your gym or wellness business perfectly. Pick the right one, and watch your subscriber list grow fast.

Email Marketing Tools at a Glance

1. Mailmodo

Mailmodo is an AI-driven email marketing platform that empowers businesses to harness artificial intelligence for their email campaigns. The platform uses AI to create compelling emails, build sophisticated customer journeys, automate complex campaigns, and deliver intelligent performance reports.

Key Features

• Interactive Features: Embed features like polls, surveys, quizzes, and even mini-games right in the email that encourage activities.

• High Deliverability: Focused on ensuring your interactive and transactional emails land in the primary inbox

• AMP Technology: Provides moving AMP components, allowing for real-time content updates, like a countdown timer or live tour date availability.

• High-Impact Campaigns: Ideal for using rich images to announce album launches, merch drops, and VIP experiences that grab attention fast

Fitness-Specific Applications

• Class Calendars: Include an interactive calendar so members can directly book sessions right from the email.

• Member Feedback: Capture ratings and comments through in-email feedback forms following class sessions. 

• Promotional Campaigns: Engage members with spin-to-win promotional campaigns and interactive offers. 

• Automated Reminders: Send personalized workout reminders and class notifications.

Pricing: Starts at $49/month for 2,500 contacts

2. Mailchimp

Mailchimp is one of the most recognizable brands in email marketing, offering a robust suite of tools that scale from beginner to advanced capabilities. Its user-friendly interface, drag-and-drop builder, and pre-designed templates make it easy to create professional campaigns.

Key Features

• AI Content Generator: Create unique email copy and subject lines utilizing artificial intelligence 

• Customer Journey Builder: Create a complex automation workflow visually utilizing a drag-and-drop interface 

• Advanced Segmentation: Create dynamic segments based on engagement, purchasing history, and behaviors 

• A/B testing: Utilize built-in A/B testing for subject lines,c contentand sending times 

Fitness-Specific Applications

• Welcome Series: Automate onboarding sequence for new gym members 

• Re-engagement Campaigns: Target members who have not been seen recently with an offer for them to return 

• Class Promotion: Help engage members in new fitness classes (i.e., for those that are interested in a new form of fitness or a specific workout style) 

• Progress Accountability: Recognize someone’s milestone or achievement via email  

Pricing: free plan; paid plans starting from $13 a/month.

3. ConvertKit

ConvertKit is focused on serving creators, coaches, and fitness professionals who want powerful email marketing without technical complexity. Its intuitive interface and visual automation builder make it easy to set up workflows that nurture and convert subscribers.

Key Features

• Visual Automation Builder: In a drag-and-drop interface, you can create advanced funnels with conditional logic and triggers

• Subscriber Tagging: Automatically tag contacts based on their actions, interests, and engagement

• Customized Forms: Create opt-in forms that fit the look and feel of your fitness brand

• Email Sequences: Automate sequences for onboarding, instructional, and illustrating the sales path.

• Broadcasts & Newsletters: Send once-off campaigns with advanced scheduling options

Fitness-Specific Applications

• Workout Program Sequencing: Automate multi-part workout challenges to be delivered drip style

• Nutrition Guide Delivery: Segment members based on dietary style and goals

• Nurturing Personal Trainer leads: Convert trial members into paying clients.

• Content Upgrades: Provide exclusive workout content to engaged subscribers

Pricing: Free plan available; paid plans from $29/month

4. ActiveCampaign

ActiveCampaign is a sophisticated platform that combines email marketing, automation, CRM, and machine learning to deliver highly personalized customer experiences. Its advanced automation capabilities allow businesses to create complex workflows that respond to user behavior in real time. With built-in CRM tools, it’s ideal for managing customer relationships and sales pipelines alongside marketing efforts.

Key Features

• Conditional Logic Automation: Build sophisticated workflows that include if/then branching and multiple triggers

• Site Tracking: Track subscriber activity on your website and trigger responses automatically

• CRM Integration: Access to a central customer management database for deal tracking and lead scoring

• Predictive Sending: Send at the best time for engagement according to AI

Fitness-Specific Applications

• Member Onboarding: Trigger content based upon membership type or goals

• Abandoned Cart Recovery: Try to re-engage a member who did not follow through on purchasing classes

• Personalized Recommendations: Recommend a class based on attendance history

 Pricing: Starts at $29/month and is billed annually

5. HubSpot

HubSpot provides a comprehensive, all-in-one solution that blends email marketing with a powerful CRM system, making it ideal for expanding fitness operations. It enables businesses to manage contacts, automate outreach, and track customer interactions all in one place. 

Key Features

• Free CRM: Unlimited contacts with native deal tracking

• Drag-and-Drop Builder: Easy-to-use email editor with mobile optimization

• Automation: Visual automation designer with CRM triggers

• Personalization tokens: Dynamic content based on contacts and activity

Fitness-Specific Applications

• Lead Scoring: Recognizing hot prospects through email engagement and website activity.

• Membership renewal reminders: Automated sequence based on contracts expiring

• Personalized content: Dynamic subject lines based on fitness interests and goals

• Referral tracking: Monitor and automate referral program communications

Pricing: Free plan; paid marketing hub starts at $20 per month

6. Brevo

Brevo offers a full-featured marketing platform with strong email capabilities and flexible, scalable pricing, making it a great fit for growing fitness brands. It supports email campaigns, SMS marketing, and marketing automation, all within an easy-to-use interface. Brevo also includes CRM tools and real-time reporting to help optimize engagement and customer retention.

Key Features

• Marketing Automation: Visual workflow builder with multiple triggers and conditions.

• Transactional Emails: Automated emails for reliable confirmations and receipts for bookings.

• SMS Integration: Pair the email capabilities with text messaging marketing campaigns.

• Landing Page Builder: Build conversion-optimized landing pages without any code.

Fitness-Specific Applications

• Booking Confirmations: Automated confirmations for class registration and payment.

• Waitlist Management: Automated notifications to members when spots open up in a full class.

• Seasonal Promotions: Coordinate email and SMS campaigns for seasonal promotions.

• Member Surveys: Gather information about classes and instructors.

Pricing: Free plan is available, and paid plans start at $25/month.

7. Constant Contact

Constant Contact provides a user-friendly platform for email marketing, tailored to meet the needs of small businesses and fitness professionals. Its drag-and-drop editor, customizable templates, and built-in marketing tools make it easy to launch effective campaigns. The platform also offers features like list management, event marketing, and social media integration. 

Key Features

• Template Library: 100+ mobile-friendly templates for a range of campaigns

• List Building Tools: Integrates social media and custom sign-up forms

• Event Marketing: Fitness event and class marketing tools

• E-commerce Integration: Offers integration with online store platforms to sell products

• Social Campaigns: Allows you to post and schedule on multiple social platforms

Fitness-Specific Applications

• Event Promotion: Work-specific tools for workshop and class marketing

• Seasonal Newsletters: Easy to create seasonal fitness tips and updates

• Product Sales: Easy to promote any fitness merchandise and supplements

Pricing: Starting at $12/month

8. GetResponse

GetResponse offers a unified platform that combines email marketing, automation, landing pages, and webinar capabilities, making it a versatile tool for fitness professionals and online businesses. Its visual automation builder helps streamline customer journeys, while built-in webinar tools support live engagement and lead generation. 

Key Features

• Marketing Automation: Rich workflows with lead scoring and segmentation capabilities 

• Webinar Hosting: Built-in webinar platform useful for fitness workshops and training

• Conversion Funnels: Full funnels from capturing leads to conversion

• AI Email Generator: Artificial intelligence to help create all of your content

• E-commerce Capabilities: Recover abandoned carts, recommend products, etc.

• Analytics Suite: Comprehensive reporting across all marketing channels

Fitness-Specific Applications

• Educational Webinars: Offer fitness workshops and training sessions right from the platform

• Sales Funnels: Fully automated sequences for TPI training packages 

• Product Launches: Coordinate email and webinar as a campaign for launching new services 

• Member Education: Automated sequences delivering fitness education content

Pricing: Starting at $15/month

Final Thoughts

Choosing the appropriate email marketing tool is essential to engaging and growing your audience. Be laser-focused on your needs, which may include interactive features like Mailmodo, extensive automation, or scalable solutions. The best platform will meet the needs of your goals, budget, and ability to create a personalized members’ journey.

The beauty of a strategic email platform is that it has the capacity to produce high ROI and can get in front of your audiences directly. It remains a highly credible tool for growing a community, retaining members' brand, and driving revenue. Choose correctly so that your fitness brand can grow stronger.