Top 10 AI Email Marketing Tools of 2025
By Tazmeen
AI is transferring - Email marketing. However, picking the right AI-powered email marketing tool can be daunting. This guide is for marketing teams, small business owners, and entrepreneurs who want to improve their email performance without getting lost in technical language.
Essential AI Features That Transform Email Marketing Performance
Predictive Analytics for Optimal Send Times and Frequency
Predictive analytics that are powered by AI provide optimization for email timing and frequency based on the behaviors of subscribers, as demonstrated with open times, engagement, and devices used. ssen subscriber fatigue, enhancing open rates of emails by up to 40%.
Dynamic Content Personalization Based on User Behavior
Behavioral personalization driven by AI customizes emails in the moment based on the data accumulated through various browsing, purchasing, and behavioral interactions.
Advanced Segmentation Using Machine Learning Algorithms
AI-assisted segmentation goes beyond basic demographics, creating behavioral micro-segments based on behavior, transactions, interactions, and predictive patterns. Dynamic models facilitate ongoing updates, predicting churn, purchase intent, or lifecycle changes, and lookalike modeling finds additional high-value prospects, ensuring every subscriber receives highly relevant and targeted messaging.
Top AI Email Marketing Tools: Comprehensive Comparison
Here are the top 10 AI email marketing tools that can transform your campaigns
1. Mailmodo
Mailmodo is an AI-driven email marketing platform that empowers businesses to harness artificial intelligence for their email campaigns. The platform uses AI to create compelling emails, build sophisticated customer journeys, automate complex campaigns, and deliver intelligent performance reports.
Additionally, the platform features a user-friendly, drag-and-drop builder and enables the creation of interactive, AMP-powered emails where users can complete forms, take quizzes, and make purchases directly within the email interface.
Some Key Features
Creation of interactive, app-like emails with AMP technology that allow users to submit forms, take quizzes, browse products, and make purchases directly within the email.
A user-friendly, drag-and-drop builder specifically designed for crafting both interactive and traditional HTML emails without any coding knowledge.
An integrated AI assistant that generates high-performing email copy, suggests subject lines, and helps build complete campaign flows from a simple text prompt.
Proactive deliverability management, including guidance and tools, to ensure emails consistently land in the primary inbox and avoid spam folders.
Comprehensive analytics that track not just opens and clicks, but more importantly, the conversions and form submissions that happen directly inside the interactive emails.
What Makes It Great
Its built-in AI is specifically optimized for creating the kind of action-oriented campaigns that the platform excels at, making it a cohesive part of the workflow.
It is a recognized leader and specialist in interactive AMP email technology, a significant step beyond the static emails sent by most other platforms.
The core design focuses on driving and measuring direct conversions and actions that happen inside the inbox, rather than just driving traffic to a website.
Pricing: Plans start at $49 per month and can go up to $149(billed annually)
2. Encharge
Encharge is a marketing automation platform powered by artificial intelligence and specifically designed for SaaS and subscription-based businesses, focusing on behavior-based emails and automating user journeys.
Some Key Features
AI-powered journey builder that suggests and automates complex user flows.
Predictive sending to determine the best time to email each user.
Smart segmentation that automatically groups users based on behavior and profile.
AI-driven analytics that help anticipate customer lifetime value (LTV) and churn risk.
What Makes It Great
This platform is focused solely on the SaaS business model and its unique needs for marketing automation.
It emphasizes revenue operations by linking email engagement to retention and growth.
An incredibly powerful and no-code automation builder allows you to create complicated, multi-step campaigns.
Advanced user scoring helps determine the most engaged leads and customers.
Pricing: Pricing is custom and depends on the number of subscribers, starting with plans for teams with up to 2,000 contacts.
3. ActiveCampaign
ActiveCampaign is a holistic customer experience automation platform that provides marketing automation, CRM, and advanced AI functionality for businesses of all sizes.
Some Key Features
Predictive sending for optimizing email delivery times for every contact.
AI-powered subject line suggestions for higher open rates.
Predictive lead scoring for automatically identifying sales-ready leads.
AI-driven content personalization for automatically updating dynamic text in email bodies.
What Makes It Great
The all-in-one solution provides email marketing, CRM, and sales automation.
Has one of the most extensive visual and most powerful automation builders available.
Its AI features are embedded throughout the platform for marketing and sales enhancement.
Can support businesses of all sizes - including small startups and large enterprises.
Pricing: Starting at $15/month for the Lite plan; 14-day free trial.
4. Bloomreach
Bloomreach is a cloud-based commerce experience platform that is driven by AI for e-commerce brands, focused on true personalization and using customer data to increase revenue.
Some Key Features
AI-driven product recommendations in emails and on-site experiences.
Content personalization that adapts email creative based on user data.
Advanced segmentation and A/B testing capabilities that are powered by machine learning.
A customer data platform (CDP) that can unify and activate your customer data from multiple touchpoints.
Predictive analytics for demand forecast and customer purchasing behavior.
What Makes It Great
Bloomreach excels in true personalization, matching e-commerce product discovery to the complex needs of today’s e-commerce consumer.
It unifies marketing tactics of email and on-site experiences, and searches, all of which leverage one AI engine.
It uses a living and robust CDP to ensure all communications are based on a single view of the customer profile.
Pricing: Customized pricing depending on the size and needs of your business.
5. Persado
Persado harnesses state-of-the-art AI and language models to produce marketing copy that has been proven to drive performance in subject lines, email body copy, and calls-to-action.
Some Key Features
AI-generated marketing language that is emotionally and contextually optimized.
A/B testing at scale to determine the most effective wording and phrase.
Emotional analysis of all copy to predict engagement and conversion rates.
Personalization of messaging based on an individual's response patterns.
Integration with leading marketing platforms to inject AI-generated content in all channels.
What Makes It Great
Exclusively focuses on optimizing the marketing language to drive substantial lift in performance.
The AI is trained on a large database of marketing campaign results, which gives it real science to inform what works and what doesn't.
Leverages the science of language processing to not just suggest wording, but generate entire, coherent paragraphs of persuasive content.
It has been proven to drive significant lift in open rates, clicks, and other key metrics for organizations that have enterprise-level usage.
Pricing: Enterprise-level, based on what an organization is using and what features are required.
6. HubSpot
HubSpot incorporates AI throughout its all-in-one CRM tools to enhance its already strong email marketing capabilities, making it easier to create, personalize, and optimize email campaigns.
Some Key Features
AI-powered content assistants for writing subject lines and email body copy.
Smart send-time optimization for each contact.
Predictive lead scoring to determine the hottest leads.
AI-driven insights and reporting that explain trends in their performance.
What Makes It Great
Email marketing is seamlessly integrated into a suite of full sales, service, and CMS tools.
AI capabilities are baked into the familiar HubSpot experience, and learning curves can be minimal.
Well-suited for businesses that want a single platform to run all customer-facing systems.
Pricing: A free plan is available. Paid Marketing Hub plans start at $20 per month (billed annually).
7. Brevo
Brevo is an all-in-one marketing platform that uses AI to automate communication and personalize the customer experience through email, SMS, and chat.
Some Key Features
Send Time Optimization (STO) to find the perfect time to send each contact an email.
AI-driven product recommendations as part of an e-commerce email workflow.
A/B Testing recommendations to optimize a variety of campaign components.
CRM is directly built in to leverage customer data for personalization.
What Makes It Great
It is an exceptional value for small to medium-sized businesses.
It has high-volume sending and unlimited contact sending built into its premium plans.
It combines several channels (email, SMS, chat, CRM) into one cost-effective platform.
The free plan allows for core features without the time commitment - quite competitive.
Pricing: There is a generous free plan - Paid plans start at $25 per month.
8. Seventh Sense
Seventh Sense is an AI-specific solution built only for optimizing email send times for HubSpot or Marketo users to improve engagement and limit list fatigue.
Some Key Features
Optimizes send times individually, for every contact.
Coordinated send times across multiple streams to avoid over-stuffing inboxes.
Analyzes engagements to find the ideal frequency for every subscriber.
Protects sender reputation by sending emails at the best possible time, when the user is most engaged.
What Makes It Great
Provides true, AI-based send time optimization beyond simply selecting the time of day.
Uniquely focused on coordinating sends for the entire account to optimize deliverability.
Drives larger increases in performance at scale for brands sending larger volumes of emails.
Integrates seamlessly as its own intelligence layer built on top of existing HubSpot or Marketo workflows.
Pricing: Custom pricing dependent on the number of contacts and volume of sends.
9. Smartwriter.ai
Smartwriter.ai provides AI-generated research to create cold outreach emails that are exceedingly personalized and can be done at scale, making it a great resource for sales teams and lead generation campaigns.
Some Key Features
AI-generated research to find personalization hooks for prospects.
Automatically generates personalized cold email sequences.
Creates personalized LinkedIn connection request messages.
Finds prospects' email addresses and verifies them.
What Makes It Great
Transforms cold outreach by increasing the reply rates drastically by allowing true research personalization at scale.
Saves sales development representatives an enormous amount of manual research time.
Operates in the "top of the funnel" stage and doesn't remove the need for marketing automation platforms.
Pricing: Plans start at $49 per month for the basic plan.
10. Constant Contact
Constant Contact is an easy-to-use email marketing platform that now features integrated AI tools that make it simple for small businesses and creators to develop and deploy effective campaigns.
Some Key Features
The AI Email Generator (AIEG) will produce complete email drafts with a simple prompt.
Subject line generator and optimization suggestions.
Intelligent suggestions for list segmentation and email content.
Automated engagement-based send time optimization.
What Makes It Great
Super easy to use, which makes it great for entrepreneurs and small businesses with little experience in marketing.
Has a lot of email templates and integrates with e-commerce and event management.
Strong customer support and beginner education resources.
Pricing: Plans start at $12 per month, plus a 60-day free trial.
Implementation Strategy for Choosing Your Ideal AI Email Tool
Evaluation of Current Status and Pain Points of Your Direct Marketing: Evaluate your most important analytics (open rates, conversions) and note potential workflow challenges, such as manual segmentation and issues with content creation.
Choose AI tools that align with your business objectives: Prioritize tools that align with your highest objectives. ve
Check for critical integrations: Verify that the platform seamlessly integrates into your existing technology stack (e.g., your CRM, e-commerce platform) via native connectors or a powerful API.
Examine Your Budget and Scalability: Assess the total cost of ownership, including subscription tiers and overage fees. The pricing model should scale easily and affordably to accommodate growth in subscribers and usage.
Final Thoughts
What is the best AI email marketing platform for you? The answer is based on your own business needs. Each platform is designed to do specific things very well, like analytics, automation, or the user experience.
Before deciding, ask yourself these questions. What is my budget, and what are my goals? Then, we recommend taking the top 3-5 contenders for a free trial with your own content and lists. The best option for you will combine seamlessly with your systems, have an intuitive feel, and will actually move the needle on relevant performance metrics.