Top 8 Best Healthcare Email Marketing Tools 2025
By Tazmeen
Email marketing helps healthcare providers communicate safely and effectively with patients. It ensures all messages containing personal health information are encrypted and secure, meeting strict privacy standards.
With the right platform, clinics can send appointment reminders, follow-ups, and educational content without risking data exposure. It also helps manage patient consent and maintain audit logs for full compliance tracking. This balance of security and engagement allows providers to strengthen patient relationships while protecting sensitive information.
The Best Healthcare Email Marketing Tools for 2025: HIPAA-Compliant Solutions
Here are the top 10 email marketing tools specifically designed for Healthcare.
1. Mailmodo
Mailmodo is an AI-powered email marketing software that helps you create, automate, and optimize campaigns effortlessly. From planning strategy to writing copy and building journeys, Mailmodo’s AI Agents handle it all with no technical expertise needed. It’s the fastest way to send smart, interactive, and high-performing emails.
Key Features
AI Email Assistant: Start your email marketing journey with AI. Get campaign strategies, subject lines, and contextual copy suggestions by simply chatting with Mailmodo’s AI Agents.
AI-Powered Email Builder: Design polished, on-brand emails in seconds. Generate complete email layouts or remix existing ones, change fonts, colors, or content instantly using AI commands.
Drag-and-Drop Editor: Use the drag-and-drop and WYSIWYG editor to customize emails exactly how you want. Preview them live to ensure design consistency and quality before sending.
AMP & Interactive Emails: Create dynamic, app-like experiences directly inside emails from forms and polls to surveys and product showcases, driving higher engagement and conversions.
Pricing: Mailmodo pricing starts at $39/month and can go up to $14.
Why Mailmodo is Best
write entire campaigns instantly using AI commands, dramatically reducing manual work and time.
Drive higher engagement with app-like experiencesembed forms, polls, and surveys directly in emails for patients to complete without leaving their inbox.
Automate complex patient journeys with AI-suggested workflows and get actionable insights from AI-driven analytics to continuously optimize performance.
2. Moosend
Moosend is an email marketing and automation program known for its advanced segmentation features and ease of use. It provides healthcare practices with a low-cost way to send targeted a patient-centered communications, from professional templates that require no coding skills.
Key Features
Advanced Segmentation: Create precise patient segments based on conditions, age, treatment plans, or engagement history to deliver relevant health content.
No-Code Email Designer: Utilizing a drag-and-drop editor with templates more appropriate for healthcare, you can create professional emails that do not require any inner knowledge.
Automation Workflows: You can create trigger-based sequences for appointment reminders, follow-up care, and prescription refill notices.
GDPR Compliance: Fully compliant with GDPR and third-party HIPAA attestation, suitable for non-PHI campaigns.
Pricing: $9/month available with a free 30-day trial.
Why Moosend is Best
Strong features at a low price, appealing to smaller practices with a smaller budget.
The unique ability to segment patients by medical condition provides targeted, health-related communication.
All staff can easily learn the program and manage the campaigns after setup.
3 Constant Contact
Constant Contact is a well-rounded email marketing platform that also has strong event management capabilities, making it almost on par with the other platforms listed when it comes to managing community outreach events, workshops, and screenings. It's also user-friendly, while still offering advanced segmentation and automation features.
Key Features
Event Management: Built-in tools for creating, sharing, and managing healthcare events. Tracks RSVPs and manages headcount,
Segmentation & Contact Management: Group patients according to conditions, demographics, or interests so you can send different wellness newsletters and reminders via email.
Drag-and-Drop Editor: Simple email design interface using customizable templates that are healthcare-oriented.
GDPR Compliant: Example workflows that can be GDPR compliant, secure data transfer, opt-in/out.
Pricing: $12/month - free 14-day trial.
Why Constant Contact is Best
Perfect for practices that hold community events or workshops regularly
Easily one of the most trusted names in the industry, with great deliverability and a simple user interface.
Has a Business Associate Agreement for HIPAA-compliant circumstances.
4 ActiveCampaign
ActiveCampaign is an advanced platform that combines email marketing, automation, and customer relationship management (CRM) functionality to build elaborate patient journeys. It's a particularly helpful solution for bigger practices that have to manage complex workflows of communication with a patient over a long period, and that also manage many specialties.
Key Features
Advanced Automation: Build multi-step patient journeys with intelligent workflows and conditional logic, great for multi-step education series or complex chronic care management.
CRM Functionality: Built-in customer relationship management and automatic lead scoring; it tracks all patient interactions and enables staff to easily follow up.
Segmentation & Personalization: Advanced segmentation that allows for personal health content based on patient history and engagement.
HIPAA Compliance: Available to Enterprise-level accounts that sign a Business Associate Agreement.
Pricing: Starting at $15/month; there is a free trial that lasts 14 days.
Why ActiveCampaign is Best
Manages long-term and complex relationships with a patient who is not met with a basic email marketing tool.
Reduces staff workload where automated sequences for reminders or communications of follow-up care with a patient are concerned.
Observe the engagement of a patient across more engagement points for communication opportunity metrics translated into patient outcomes.
5. Brevo (Previously SendinBlue)
Brevo is a marketing platform that specializes in transactional email, which is useful for sending appointment confirmations, password resets for patient portals, and automated notifications. It has reliable delivery and easy-to-use template creation.
Key Features
Transactional email features: Strong system for sending automated appointment confirmations, portal notifications, and other patient communications.
User-friendly template builder: Intuitive design tool that can generate customizable templates without needing design skills.
Marketing automation: Create simple automated workflows for patient onboarding, education series, and reminders.
Multilingual capabilities: Helpful for clinics that serve different patient populations or operate in different countries.
Pricing: $9/month with a free tier.
Why Brevo is Best
Proven track record for getting important patient communications into inboxes.
Great pricing, along with a free tier for smaller practices.
Can be integrated with healthcare systems via integration, such as Keragon Integrations, to create HIPAA-compliant workflows.
6. Zoho Campaigns
Zoho Campaigns is part of the comprehensive Zoho ecosystem, which provides healthcare practices with a comprehensive solution of email marketing, automation, and communication to patients. The solution is built on helping providers send relevant and personalized messages to patients and promote well-being.
Key Features
Automation HIPAA Compliant: Deliver automated appointment reminders, treatment plans, and health updates, all while remaining compliant.
Patient Surveys: Use email to send patient surveys and gather readability and other components for improved practice.
Underlying Zoho Ecosystem: Connects with the other Zoho apps, such as Zoho CRM, Meeting, and Survey, which can be used for a unified patient experience.
Security Features: Comprehensive compliance and security features built to protect patient data and meet HIPAA compliance.
Pricing: Option for free. Paid plans start at $3/month when billed.
Why Zoho Campaigns is Best
74% of individuals surveyed reported improved well-being as a result of receiving relevant health tips.
Integrated within a comprehensive CRM, practice management tool.
Built with HIPAA compliance in mind, securing all patient reports and listed information through the solution.
7. MailerLite
MailerLite is a simple and affordable email marketing option, ideal for smaller healthcare practices looking to do basic patient outreach without complication or cost. All of the key features focus on the most important elements: segmentation, automation, and easy form building.
Key Features
Segmentation and Group Tags: Organize patients into groups based on characteristics like “pediatric patients” or “chronic care patients” for triggered communications.
Automation Workflows: Plan for triggered emails as part of a Welcome Series, birthdays, and yearly reminders for appointments.
Embedded on website: Add opt-in forms, pop-ups, and landing pages to your practice website to collect patient emails.
Mobile-First design: Easily ensure that emails render correctly on all devices, especially important since it is estimated that 61.9% of emails are opened on mobile devices.
Pricing: Free plans available, paid plans starting at $10/month.
Why MailerLite is best
Generous free tier with paid plans. Marketing practices with small budgets appreciate affordability.
A simple setup process and general ease of use allow for busy healthcare staff to ramp up without interruption.
Emphasizes mobile-first, where most patients read their emails.
8. Mailchimp
Mailchimp offers lots of template library options and very detailed analytics. Although their HIPAA compliance is somewhat limited, Mailchimp could be used by healthcare practices whose marketing focus is general wellness and brand awareness.
Key Features
Large Template Library: Offers a large selection of professional, editable email templates for a variety of healthcare campaigns.
Reporting: Access to an in-depth reporting dashboard that details your patient engagement, open rates, and click-through patterns.
Audience Segmentation: You can also divide your patient audience, for example, by demographics or interests, if needed.
Brand Consistency Tools: Mailchimp offers style guides and template locking to help practices maintain a professional look and feel to all patient touch points.
Pricing: $13/month. There is also a free plan.
Why Mailchimp is Best
Well-known email marketing system with lots of available resources and support materials.
It has a large number of templates and customization options that you can edit.
Offering detailed reporting on how your campaigns are performing, and reporting details on patient engagement,
Final Thoughts
Choosing the right email marketing platform for your healthcare practice requires careful consideration of both compliance needs and communication goals. The ideal tool should not only meet stringent HIPAA requirements but also align with your practice size, budget, and patient engagement objectives.
Email marketing balances promotional content with genuine patient education and support. The most effective platforms will help you reduce administrative burdens through automation while building stronger patient relationships through personalized, timely communication.