Top 10 Cheap Email Marketing Software You Must Try

Email marketing remains one of the most cost-effective ways to reach your audience, with an average ROI of $36-$42 for every dollar spent. However, finding the right affordable email marketing platform that strikes a balance between affordability and powerful features can be challenging, especially when working with a limited budget.

Whether you're a small business owner, freelancer, or growing startup, you don't need to break the bank to run successful email marketing campaigns. The good news is that today's email marketing software landscape offers numerous affordable options packed with features like automation, segmentation, landing pages, and analytics, all at the best price email marketing rates that won't drain your marketing budget.

Quick Snapshot: Top 10 Affordable Email Marketing Tools

1. Mailmodo 

Pricing: It has a forever-free plan, paid plans start at $39/month (billed annually).

Mailmodo is an AI-powered email marketing software that helps you create, automate, and optimize campaigns effortlessly. From planning strategy to writing copy and building journeys, Mailmodo’s AI Agents handle it all, with no technical expertise needed. It’s the fastest way to send smart, interactive, and high-performing emails.

Mailmodo leverages AMP (Accelerated Mobile Pages) technology to create emails where subscribers can complete actions like filling forms, browsing products, booking appointments, and making purchases without ever leaving their inbox.

Key Features

• AI Email Assistant - Start your email marketing journey with AI. Get campaign strategies, subject lines, and contextual copy suggestions by simply chatting with Mailmodo's AI Agents. Plan your emails, journeys, and goals with no manual effort required.

• AI-Powered Email Builder - Design polished, on-brand emails in seconds. Generate complete email layouts or remix existing ones, change fonts, colors, or content instantly using AI commands.

• AI Audience Segmentation Made Simple - Target the right people effortlessly. Just describe your audience, and Mailmodo's AI will create accurate segments based on your data, ready for personalization.

• Smart Email Automation - Set up entire customer journeys without the overwhelm. Get AI-suggested workflows, pre-filled templates, and triggers you can edit anytime.

• Advanced Analytics & Insights - Get AI-driven reports that translate complex metrics into actionable insights.

Pros

• AI Agents automate strategy, copywriting, and campaign creation, eliminating hours of manual work.

• Interactive AMP email technology drives significantly higher engagement rates than traditional emails.

• AI-powered segmentation and journey building make advanced marketing accessible to everyone.

Cons

• Slight learning curve when setting up AI agents for the first time.

• Advanced automation requires higher-tier plans.

2. Moosend 

Pricing: Starting from $7/month.

Moosend offers exceptional value as a best price email tool by coupling top marketing automation capabilities with pricing that is hard to beat. This email marketing software is extremely efficient, although it offers cheap email marketing pricing. Normally, such features are available only to enterprise-level customers, but here you get them for a fraction of the price. The user-friendly drag-and-drop editor allows you to create professional campaigns with minimum effort, and the AI-based features can be used for everything from subject line to sending time optimization.

What makes Moosend so attractive in the cheap email marketing market is that on all paid plans, you can send unlimited emails, and there is no extra charge for using the basic features. The platform is therefore an excellent email tool for growing eCommerce businesses through product recommendations, abandoned cart recovery, and transactional emails.

Key Features

• 90+ Email Templates: Get started with professionally designed templates for various industries

• Marketing Automation: Build highly visual and effective workflows with the builder

• AI-Powered Tools: Employ AI for content creation and subject line optimization

• Landing Page Builder: Craft lead generation landing pages using simple drag-and-drop.

• Advanced Segmentation: Serve highly relevant ads to users based on their behavior and preferences.

• Real-Time Analytics: Use various kinds of reports to keep a steady eye on your email marketing performance.

Pros

• On all plans, you can send an unlimited number of emails.

• You get as much automation, even if you have a starter plan.

• Customer support through live chat and email is available 24/5.

• Great analytics for making decisions backed up by data.

Cons

• Smaller template library than some more established platforms.

• A smaller number of integrations with third parties is available.

3. MailerLite

Pricing: A price of $10 per month for the basic plan and upwards.

MailerLite is regarded as one of the most user-friendly email marketing software platforms, offering simple solutions together with powerful features. Although the platform does not provide templates for the free plan, it has very efficient, pre-designed content blocks that facilitate the building of emails. Just a few clicks and your content, such as articles, videos, products, and RSS feeds, is ready to go in the email.

MailerLite's business model ensures that every client gets optimum value, whether they choose the highest or the lowest price. The features of automation workflows, segmentation, and landing pages that come with the basic paid plan are tempting enough to attract users to upgrade from free to paid, making it a true best price email tool for cheap email marketing.

Key Features

• Dynamic Content Blocks: Pre-designed blocks for articles, videos, products, and more.

• Countdown Timers: Generate excitement with dynamically changing countdown elements.

• 15 Pre-Built Automation Workflows: Quick-start templates for common automation scenarios.

• Advanced Segmentation: Combine both permanent and one-time segments.

• RSS Email Campaigns: Send notifications automatically when new posts are published.

• Landing Page Builder: Build landing pages optimized for conversions.

Pros

• An easy-to-use interface that requires minimal time to learn.

• Very good automation and segmentation features are included in reasonably priced plans.

• The use of dynamic content blocks speeds up the process of email creation.

• At reasonable prices, unlimited user access is available.

Cons

• No templates on the free plan.

• Gmail addresses cannot be used as senders.

• A few advanced features for customization.

6. Brevo (formerly Sendinblue)

Pricing: A free plan is available; paid plans start at $25/month.

Once sending transactional emails mainly, Brevo (formerly Sendinblue) has now broadened its horizons to be a one-stop marketing and sales platform. The email marketing software melds email marketing, SMS, WhatsApp messaging, web push notifications, plus a fully-fledged CRM system into one neat interface. This all-in-one approach is a powerful weapon for any business that desires to consolidate its marketing email tools.

The free plan is exceptionally generous as it allows for 100,000 contacts and 300 emails daily. Even though one may be tempted to argue that the daily allowance is tight, the industry has not produced any competitor in the cheap email marketing space that can boast such an inexhaustible contact list for free, making it an excellent best price email marketing solution.

Key Features

• Open-Source CRM: Along with email campaigns, you can handle your customer relationships.

• Multi-Channel Marketing: One platform for Email, SMS, WhatsApp, and web push.

• Marketing Automation: Goal-centered workflows for engagement, traffic, and sales.

• Transactional Emails: Confirm the orders and send the account alerts.

• AI Assistant: Inbuilt AI for copy suggestions and content creation.

• Landing Page Builder: Conversion-focused page creation.

Pros

• All-in-one solution for marketing and sales, combining various tools.

• Unlimited contacts on the free plan, which is very generous.

• Complex and well-thought-out automation workflows.

• Great value if you decide to opt for the paid plans.

Cons

• Improvement of template variety would be welcomed.

• Some features are missing, e.g., standard A/B testing.

7. Zoho Campaigns

Pricing: From $4 a month

Zoho Campaigns is one of the many business apps in the Zoho family, thus posing a perfect fit for companies that are currently utilizing such products as Zoho CRM, Zoho Books, or any other Zoho solutions. Integration between products within the Zoho world is seamless, thus providing the ultimate experience in managing your business. Though you may not be part of the Zoho ecosystem, Campaigns, with its remarkably low entry price, still offers beautiful value as a best price email tool.

The platform presents an easy-to-use drag-and-drop interface with minimal technical requirements, making it ideal for beginners seeking cheap email marketing solutions. On the higher-tier plans, features such as workflow automation and contact scoring are enabled, thereby offering growth potential.

Key Features

• Enhanced Drag-and-Drop Workflows: Automation on a visual level builder for complicated sequences.

• Dynamic Content: Send personalized emails as per subscriber data.

• Contact Scoring: Score subscribers depending on engagement and behavior.

• Recipient Time Zone Sending: Deliver emails when subscribers are most likely to engage.

• Batch Sending: Execute plans to schedule sends, thus improving deliverability.

• SMS Marketing Add-On: Extend your marketing beyond email.

Pros

• Most affordable email marketing software with a starting price of $4/month.

• Perfectly integrated within the Zoho ecosystem.

• Smooth setup with a minimum of technical skills.

• Excellent automation features are available on higher tiers.

Cons

• There are limited design choices and font options.

• The lowest-tier plan offers only basic features.

8. GetResponse

Pricing: Plans start at $19/month

GetResponse intends to be a comprehensive email marketing software solution for companies with a great range of needs. Maximizing open rates for emails, its most innovative tool is the "Perfect Timing" system, which analyzes subscriber behavior to optimize delivery.

GetResponse offers excellent design possibilities with hundreds of professionally made templates and an intuitive editor. Even though GetResponse is not the absolute cheapest option in the cheap email marketing category, it has great features that can be worth the price for businesses that are serious about email marketing and need a powerful email tool.

Key Features

• Perfect Timing Feature: AI-powered send time optimization.

• Webinar Hosting: Onboard webinar platform for up to 100 participants.

• Conversion Funnels: Ready-to-use sales and lead generation funnels.

• Marketing Automation: Visual workflow builder with conditional logic.

• Autofunnel: AI-powered funnel creator.

• Website Builder: Build websites with integrated marketing tools.

• Advanced Segmentation: Behavior and custom fields-based targeting.

Pros

• The feature set is not limited just to email and is very comprehensive.

• Great template variety and design possibilities.

• High deliverability rates.

• Deep learning-powered optimization features.

Cons

• The price factor gets higher as the number of contacts increases.

• The complexity factor may be too much for beginners.

• Some features are only available in higher tiers.

9. Benchmark Email 

Pricing: Plans start at $15/month.

Benchmark Email is designed to make email marketing accessible to all users, especially those who are new to the field. A clean interface and an intuitive drag-and-drop editor facilitate the creation of professional-looking emails effortlessly. A unique feature is the photo editor incorporated into the platform, which saves time, and users don't have to switch to other software for editing images, making it a convenient best price email tool.

Despite the fact that Benchmark doesn't have very advanced automation features compared to other email marketing software, the platform is perfectly good at its main goal: making cheap email marketing easy, straightforward, and effective for small businesses and beginners.

Key Features

• Photo Editing Tool: Edit images directly in the email editor.

• RSS Email Automation: Automatically send blog updates to subscribers.

• Contact List Automation: Automatically manage and clean contact lists.

• A/B Testing: Test subject lines and content variations.

• Social Media Campaigns: Create and schedule social posts.

• Survey Tool: Collect feedback from subscribers.

• Reporting Dashboard: Track key metrics and campaign performance.

• Form Builder: Create customizable signup forms.

Pros

• Very user-friendly interface.

• Editing done within the app saves time.

• Responsive and helpful customer support.

• Good template selection for getting started.

Cons

• Template customization options are limited.

• Occasional software glitches reported.

• AI features need improvement.

10. ConvertKit

Pricing: $15 monthly for 300 subscribers

Kit (formerly ConvertKit) is an email marketing software designed with creators in mind: bloggers, podcasters, YouTubers, and digital entrepreneurs. Its unique selling point is the direct transaction of digital products, subscriptions, and paid newsletters through the email platform without the need for separate eCommerce solutions.

The free plan is very generous with the allowance of unlimited sends to up to 10,000 subscribers, which means you can build a considerable audience without paying anything. This makes it one of the best cheap email marketing options for creators. Nevertheless, the platform becomes very powerful when you upgrade to access advanced automation features, making it an excellent best price email marketing choice.

Key Features

• Digital Product Sales: Ebooks, courses, and downloadable files can be sold directly.

• Paid Subscriptions: Utilize newsletters to make your content a source of income.

• Creator Network: Collaborate with other creators for promotion.

• Landing Page Builder: Produce stunning pages without a website.

• Tagging System: Subscribers can be organized and targeted in a flexible way.

• Email Sequences: Automated drip campaigns for onboarding.

Pros

• Huge free plan with 10,000 subscribers and unlimited sends.

• Great monetization features incorporated.

• Reputable customer support.

• Easy tagging and segmentation system.

Cons

• The editor is mainly text-focused, which is not suitable for visually rich campaigns.

• Branding and recommended newsletter requirements are included in the free plan.

• The price goes up quite fast with the number of subscribers.

• Limited number of email sequences in the free plan (only one).

How to Choose the Right Affordable Email Marketing Tool

1. Email Volume Requirements

Determine if you need unlimited sends or if monthly limits will suffice for your email marketing needs. Some email tools offer unlimited sends on all plans, while others cap your monthly volume.

2. Essential Features

Identify must-have features like automation, segmentation, landing pages, or eCommerce integration in your email marketing software. Make a list of features you absolutely need versus nice-to-have features.

3. Ease of Use

Consider your technical skill level and how quickly you need to get campaigns running with your chosen best price email tool. User-friendly interfaces can save hours of training time.

4. Scalability

Ensure the cheap email marketing platform can grow with your business without dramatic price increases. Check pricing tiers to understand how costs increase as your subscriber list grows.

5. Integration Capabilities

Check if the email tool connects with your existing CRM, eCommerce platform, or other software. Strong integration capabilities can streamline your marketing workflows.

6. Support Options

Evaluate the quality and availability of customer support, especially on lower-tier plans. Good support can be crucial when you're learning a new email marketing software platform.

7. Deliverability Rates

Research the platform's reputation for getting emails into inboxes rather than spam folders. High deliverability is essential for successful email marketing campaigns.

8. Analytics and Reporting

Look for email tools that provide comprehensive analytics to track your campaign performance. Data-driven insights help you optimize your cheap email marketing strategies.

9. Template Library

Consider the variety and quality of email templates available. A good template library can significantly speed up your email marketing content creation.

10. Automation Capabilities

Evaluate the sophistication of automation features. Advanced automation in email marketing software can save time and improve engagement with subscribers.

Conclusion

Finding affordable email marketing software doesn't mean compromising on quality or features. Each best price email tool in this guide offers unique strengths at budget-friendly prices. Start by taking advantage of free trials to test different email tools, then choose the one that best aligns with your business goals, technical comfort level, and budget. Remember, the best email marketing software is the one you'll actually use consistently to engage your audience and grow your business.

With cheap email marketing options available starting from as low as $4/ 4/month, and many offering generous free plans, there's never been a better time to start or upgrade your email marketing strategy. These best-priced email marketing platforms offer enterprise-level features at prices accessible to businesses of all sizes.