Top 7 Ecommerce Email Marketing Tools 2025

Running an online store can be exciting. You’re curating products, driving traffic, and building a brand. However, your true value comes from converting customers who purchase once into loyal support fans. And the best way to do it? A powerful email marketing strategy. 

But with so many email tools, how do you know which is right for your e-commerce store? It’s no longer email marketing simply sending out newsletters, now you are creating seamless, interactive experiences that sit inside the inbox

Top 7 Email Marketing Tools for E-commerce Businesses

So we did the heavy lifting for you. Here is a breakdown of the best email marketing tools for e-commerce in 2025.

1. Mailmodo

Mailmodo is an advanced AI-powered email marketing platform that helps Shopify stores create interactive AMP emails to drive engagement and conversions. Customers can complete actions like filling forms, booking slots, or answering surveys directly inside the email, reducing drop-offs and boosting ROI.

Core Strengths

• Increase Conversions in the Inbox: Reduce friction in your customer's journey by letting them add to cart, rate a product, or complete a survey, all in their inbox. This shortens the journey drastically.

• Interactive Rich Campaigns: No more boring images in your emails. Create quizzes inside your emails, like “find your perfect product, and collect customer insights with in-email polls.

• Effortless Integrations: Integrate easily with e-commerce platforms like Shopify or WooCommerce, as well as with CRM tools like HubSpot, and personalize campaigns on an extremely granular level with data from those customer sources.

Pricing

Best for: E-commerce businesses seeking to innovate, reduce cart abandonment, create exponential email experiences, and drive revenue.

2. Klaviyo

Klaviyo has become nearly a synonym for e-commerce email marketing for a reason. Its deep integration into Shopify and Magento lets Klaviyo shine with any level of segmentation or automation powered by customer behavior. 

Core Strengths

• Powerful Segmentation: Segment users automatically based on what they have viewed, added to their cart, bought, or their lifetime value.

• Pre-built Automations: Klaviyo has the best library of automated flows (such as welcome series, browse abandonment, and post-purchase follow-up) with easy-to-implement built-in automation for e-commerce.

• Rich Analytics: Klaviyo connects email performance to revenue, giving you a vision into your ROI.

Pricing

Best for: E-commerce companies of all sizes looking for deep, data-driven automation and segmentation right out of the box.

3. Omnisend

Omnisend takes a wider approach by combining email marketing into a single platform alongside SMS communication, push notifications, and more. It is built for e-commerce, specifically to help you create a unified cross-channel strategy.

Core Strengths

• Multi-channel Workflows: You can easily add SMS and web push notifications to block your email automation workflows, making for a strong multi-touch approach.

• Pre-built Segmentation: Like Klaviyo, Omnisend offers good segmentation opportunities based on e-commerce activities.

• User Interface: Omnisend is known for its easy-to-navigate, drag-and-drop workflow builder that makes it easy to create complex automations efficiently.

Pricing

Best for

Businesses looking for an integrated approach to marketing - email, SMS, and anything else- will seamlessly connect.

4. Brevo

Brevo is an all-in-one tool that includes an excellent CRM, email marketing, and transactional email capabilities. It's a great value option for growing e-commerce businesses that want more functionality than a marketing email tool. 

Core Strengths

• Affordable Pricing: Brevo's pricing is based on the number of emails sent per day, rather than the number of contacts. This can be very cost-effective for businesses.

• Built-in CRM: Maintain your customer relationships through the platform itself. 

• Excellence in Transactional Email: Provide reliable delivery of order confirmations, tracking notifications, and other important emails. 

Pricing

Best for: Developing e-commerce brands that require robust CRM and transactional email functionality in addition to email marketing capabilities. 

5. ActiveCampaign

Though it is not tailored solely, ActiveCampaign is well-known for having incredible automation features. If your tactic relies on complex, conditional logic based on user behavior, it is a leading option.

Core Strengths

• Advanced Automation Builder: Create incredibly detailed customer journeys using its visual automation map.

• Site & Event Tracking: Track user behavior on your site and trigger emails based on specific events.

• CRM and Sales Features: Includes lead scoring along with a built-in CRM for managing contacts.

Pricing

Best for: Growing small-to-medium-sized businesses or entry-level users who want an easy-to-use, all-in-one platform. 

6. Mailchimp

Mailchimp is typically the first tool people think of for email marketing. It has really developed to offer strong e-commerce tools with integrations and product recommendations.

Core Strengths

• Brand Awareness & User Friendly: It is a familiar platform that is simple and easy for someone new to email marketing.

• All-in-One Platform: It supplements email capabilities with a website builder, landing pages, and social scheduling.

• Robuste-commerce Features: They provide features such as post-purchase automations and product recommendations.

Pricing

Best for: Small to medium-sized businesses and beginners who want a single platform that is easy to use

7. HubSpot

HubSpot is the entire CRM platform, with email marketing being just one part of a whole. HubSpot is perfect for businesses that want one source of truth for customer data, marketing, sales, and service.

Core Strengths

• Unified Data: You get a complete view of the customer from their first email click to their last support ticket.

• Strong Personalization: You can personalize email content dynamically using the information in the CRM.

• Integrated Ecosystem: If you use their other tools(HubSpot Sales, HubSpot Service, hubspot cms), the integration is easy and flawless.

Pricing

Best for: Larger ecommerce businesses already committed to or planning to commit to the HubSpot ecosystem for a fully or more integrated growth stack.

Final thoughts

In 2025, email marketing is the main driver of e-commerce growth. It's more than simple broadcasts; the focus is on designing customer journeys that provide personalization for a variety of outcomes: sales, loyalty, and repeat orders. The right tool automates that process, thereby converting shoppers into avid brand fanatics.

Alignment is key. Find a platform that truly aligns with your goals to accomplish your outcomes through email marketing. The options are diverse, whether that means the interactive capability of Mailmodo, deep capabilities for segmentation with Klaviyo, or an all-in-one suite of acceptable parts. Just focus on the proper solution that allows you to scale your specific ambitions.