Top 7 EdTech Email Marketing Software 2025

EdTech teams face tough challenges in 2025. Students and educators ignore bland emails. The best EdTech email marketing software changes that. It grabs attention, shares useful lessons, and turns interest into action. This post reviews the top tools to help you engage your audience and boost results.

What to Consider When Evaluating Email Marketing Platforms for EdTech’s

If you are considering an email marketing platform for your EdTech organization, the following features are essential:

• Automations: A visual workflow builder that can work through complex nurturing sequences for different stakeholders 

• Personalization: Dynamic content that personalizes based on the recipient's role, institution, or previous interactions with your platform 

• Deliverability: Domain authentication (SPF, DKIM, DMARC) and other educational content compliance features to ensure your email content is delivered to inboxes

• Interactive: The ability to add quizzes, forms, or other interactive components that demonstrate the value of your product

• Analytics/Reporting: Including some mechanism for tracking conversions, visually connecting to email engagement, to platform signups, demo requests, or purchases 

• Integrations: Connect with any CRMs, learning management systems, or educational tools you are currently using

Top EdTech Email Marketing Platforms

Here are the top 7 email marketing platforms designed specifically for education technology needs:

1. Mailmodo

Mailmodo is an AI-powered email marketing software that helps you create, automate, and optimize campaigns effortlessly. From planning strategy to writing copy and building journeys, Mailmodo’s AI Agents handle it all, no technical expertise needed. It’s the fastest way to send smart, interactive, and high-performing emails.

Key Features of Mailmodo:

• AI Email Assistant: Start your email marketing journey with AI. Get campaign strategies, subject lines, and contextual copy suggestions by simply chatting with Mailmodo’s AI Agents. Plan your emails, journeys, and goals with no manual effort required.

• AI-Powered Email Builder: Design polished, on-brand emails in seconds. Generate complete email layouts or remix existing ones, change fonts, colors, or content instantly using AI commands.

•  Drag-and-Drop Editor: Use the drag-and-drop and WYSIWYG editor to customize emails exactly how you want. Preview them live to ensure design consistency and quality before sending.

•  Smart Email Automation: Set up entire customer journeys without the overwhelm. Get AI-suggested workflows, pre-filled templates, and triggers you can edit anytime.

• Email Deliverability: Make sure your emails reach the inbox, not the spam folder. Mailmodo’s infrastructure improves sender reputation and boosts open rates.

•  Bulk Campaigns: Send large-scale email campaigns effortlessly to thousands of contacts. Ideal for newsletters, announcements, and promotions.

Pricing: 

Ideal For: EdTech companies focused on user engagement and looking to demonstrate interactive capabilities directly through their email communications.

2. Brevo (previously Sendinblue)

Brevo provides a robust marketing platform that grows with EdTech companies or enlarges their capacity, with a free tier that's an excellent option for startups. It offers powerful tools for creating personalized email campaigns, automated workflows, and targeted messaging to nurture student relationships. With built-in CRM features and advanced segmentation, EdTech businesses can better understand learner behavior and deliver more relevant content. 

Key Features:

• Free Plan: 100k subscribers and 9k emails per month, with a 300 daily limit.

• CRM Integration: Built-in customer relationship management to follow all educational contacts.

• Multi-Channel: Combine email and SMS/WhatsApp for larger outreach campaigns.

• Marketing Automation: Create an automated workflow for onboarding sequences, reminders to renew, and re-engagement campaigns.

Pricing

Ideal For: EdTech Startups or growing companies needing a cost-effective solution with scaling available.

3. MailerLite

MailerLite provides a fantastic balance between usability and sophistication, ensuring even smaller EdTech teams without a dedicated marketing staff can use it. Its intuitive drag-and-drop editor makes designing engaging email campaigns simple, while automation tools help streamline student onboarding, course updates, and progress reminders. 

Key Features

• Intuitive Interface: Clear and easy to navigate, with a comfortable learning curve.

• Built-in Website Builder: Create a simple landing page for educational webinars, course promotions, or product demos.

• Advanced Automation: Welcome sequences for new trial users, re-engagement campaigns for prior accounts, and nurturing triggered by segment.

• Helpful Free Tier: 500 subscribers and 12,000 emails/month.

Pricing

Ideal For: Small to mid-sized EdTech companies looking for ultimate usability and fast implementation.

4. HubSpot Marketing Hub

HubSpot is an all-in-one martech solution that is notably an email platform with strong CRM capabilities. It is more expensive but has a high value-add for EdTechs with complex sales cycles. Its powerful automation tools allow you to nurture leads through every stage of the student journey, from initial interest to enrollment and retention. 

Key Features 

• Integrated CRM: To track any interactions with educational institutions across multiple stakeholders.

• Advanced Automation: Advanced workflow capabilities to segment against engagement, institution type, and/or role.

• AI-Supported Features: Subject line recommendations, content recommendations, and optimal send time recommendations.

• Address educational content generation: Blog posts, landing pages, and webinars can be integrated to provide an all-in-one educational content marketing platform.

Pricing

Ideal For: Companies have an established EdTech business, a complex sales cycle, and overall multiple buyers engaged in purchasing decisions.

5. ActiveCampaign

ActiveCampaign has earned a solid reputation for its powerful automation, making it an ideal solution for EdTech companies with established user journey maps. Its advanced workflow builder allows you to create highly personalized learning paths, automate follow-ups, and deliver timely course recommendations based on student behavior. 

Key Features 

• Advanced Workflows: 900+ automation templates for lead scoring, win-back campaigns, and more 

• Predictive Analytics: AI-driven insights to identify engaged prospects with the highest likelihood of converting

• Site Tracking: Track how education prospects engage with your platform or website and trigger relevant emails 

• CRM Integration: Align marketing and sales efforts in institutional selling situations 

Pricing

Ideal For: EdTech companies that have a dedicated marketing effort that is ready to take advantage of advanced automation.

6. Beehiiv

Beehiiv is a newsletter-focused platform that specializes in creating and monetizing newsletters. This is especially valuable for EdTech companies creating educational content hubs. Its clean, intuitive editor makes it easy to design engaging newsletters that build brand authority and keep learners informed. With built-in growth tools like referral programs, audience segmentation, and monetization options.

Key Features 

• Newsletter-Centric Tools: Extensive formatting and design tools that are geared towards newsletters and educational content.

• Audience Growth Features: Built-in referral programs and subscriber tools.

• Monetization Options: Ability to charge for premium educational content.

• Clean Editorial Interface: Clean interface for creating and regularly creating educational content.

Pricing

Ideal For: EdTech companies that are doing content marketing and educational content in the form of a newsletter regularly.

7. Omnisend

Omnisend's multi-channel capabilities can be useful for EdTech companies that have e-commerce aspects. It enables you to engage learners across email, SMS, and push notifications, creating a seamless communication experience. With robust automation workflows, cart recovery tools, and personalized product recommendations, EdTech businesses can boost course enrollments and drive repeat purchases. 

Key Features 

• Multi-Channel Campaigns: Easily combine email with SMS and web push notifications

• Pre-Built Automation: Templates available for welcome series, course completion, and re-engagement

• Segmented Targeting: Group contacts based on engagement, course progression, type of institution, etc.

• User-Friendly UI: Simple to learn and easy interface

Pricing

Ideal For: EdTech companies that have paid-course offerings or need help coordinating communications across different channels.

Final Thoughts

Choosing the best email marketing platform is important to reach your educational audience. The optimal platform should do more than send your communication: it should foster engaging, interactive experiences. Keep in mind that if you select a platform specifically tailored for your needs, you can successfully cultivate leads while providing value. Whether you favor interactivity, automation, or ease of use, the right platform will help you maximize your impact. Be thoughtful in your selections and continue building deeper relationships and achieving meaningful growth for your EdTech venture.