Top 8 Email Marketing Platforms for Nonprofit organization in 2025

Your inbox is overflowing. Your team is stretched thin. And you're still expected to raise enough money to save the world, one email at a time. But what if your email platform is the very thing holding you back? With limited budgets and small teams, the right platform can be a game-changer - helping you convert passive supporters into dedicated donors and volunteers faster than you can say 'tax deductible.

After analyzing the current landscape, we've curated a list of the top email marketing platforms that deliver powerful features alongside nonprofit-friendly pricing.

Why the Right Email Tool is a Game-Changer for Nonprofits

The right software does more than just send emails. It acts as a force multiplier for your mission by:

• Donor Journey Automation: Deliver timely thank-you notes, donation receipts, and updates about impact automatically so that every supporter feels a personal touch. 

• Segmentation for Relevance: Customize your messaging according to contact history, whether that is as a volunteer, one-time donor, or monthly supporter. Segmented campaigns can generate up to 760% more revenue.

• Workflow Simplicity: User-friendly drag-and-drop editors and templates save time and effort so you can get back to what you do best. 

• Getting Useful Insights: Analytics will tell you what works for your audience in terms of opening and clicks, allowing your organization to improve your strategy for success. 

Top Email Marketing Platforms for Nonprofits

1. Mailmodo

Mailmodo is an AI-driven email marketing platform that empowers businesses to harness artificial intelligence for their email campaigns. The platform uses AI to create compelling emails, build sophisticated customer journeys, automate complex campaigns, and deliver intelligent performance reports.

Additionally, the platform features a user-friendly, drag-and-drop builder and enables the creation of interactive, AMP-powered emails where users can complete forms, take quizzes, and make purchases directly within the email interface.

Why it’s Ideal 

• A user-friendly, drag-and-drop builder specifically designed for crafting both interactive and traditional HTML emails without any coding knowledge.

• Proactive deliverability management, including guidance and tools, to ensure emails consistently land in the primary inbox and avoid spam folders.

• A great way to create highly engaging touchpoints in your communications strategy is to use interactive polls, feedback forms, and seamless donation flows.

• An integrated AI assistant that generates high-performing email copy, suggests subject lines, and helps build complete campaign flows from a simple text prompt.

Key Features

• Simple drag-and-drop template builder.

• Dynamic segmentation based on behavior and data.

• Automated drip sequences to nurture donors.

• Deep analytics to track interactions and conversions.

2. Moosend

It is a high-value, lower-cost marketing automation platform that offers org-level tools without the org-level price tag. The platform is uniquely built specifically for growing and developing organizations, and it allows those organizations, regardless of their capabilities or time, to develop more complex email marketing campaigns. The value for your nonprofit, as far as your budget goes (doing more with your borrowed dollars) i,s remarkable! 

Why it’s Ideal 

•  Moosend has an easy-to-use visual automation builder that makes it easy to develop journeys for their donors that lead them down paths of engagement based on actions they took 

•  A 25% nonprofit discount! Moosend is even more affordable since they offer 25% off their already-generally-affordable advanced features for easy access.

•  List management is easy, and it's easy to segment your audiences to allow you to comfortably target specifically the target audience you want to reach.

Key Features

•  For users with little to no experience in e-marketing, a user-friendly drag-and-drop email builder.

•  A library of pre-designed templates (that are responsive).

•  Unlimited segmentation (by data and/or behavior).

•  Analytics and reporting in real time.

3. MailerLite

MailerLite is known for the best simplicity and user-friendly design. It is excellent for those organizations that need simplicity because they need to get results fast with little training. Amazingly, MailerLite has a free plan. For new nonprofits, the freedom and simplicity are a good way to get the email marketing program going.

Why it’s Ideal 

• The system is extremely user-friendly, simple, and easy will help with nonprofits that do not have the developers and manpower to assist and help.

• Nonprofits they do receive a 30% discount, which can really help when the tool is already low-priced.

• The system really does help with fundraising and donations because it allows the nonprofits to help design the campaign for donations to receive digital products.

Key Features

• Automation for donor journeys via drag and drop.

• Landing pages and customizable signup forms.

• The plan really is the best because it allows the system 12,000 a month as well as 1000 subscribers.

• Built-in photo editing and stock photos.

4. GetResponse

GetResponse is a full marketing platform that combines more than just email elements-it includes the ability to host webinars, a CRM, and landing pages. This makes it a strong all-in-one solution that non-profits can leverage to bring together their tools and manage multiple outreach channels from one dashboard.

Why it’s Ideal 

• It offers one of the largest discounts for verified NGOs with up to 50% off its paid plans.

• It has integrated webinar functionality that is ideal for virtual fundraising events, volunteer training sessions, and donor updates without having to use a separate tool.

• It also has automation features that can facilitate complex, multi-channel journeys with emails, webinars, and SMS.

Key Features

• Advanced marketing automation and funnel creation tools

• A built-in webinar platform for live events and automated

• Landing pages and form builders that are conversion-based

• Email marketing analytics and traffic reporting

5. Constant Contact

Constant Contact is an established leader, streamlined in everything it does, thanks to its ease of use and dedicated customer support. It provides a suite of tools that specifically help small businesses and organizations expand their community, a strong fit for nonprofits focused on events and engaging with regional communities.

Why it’s Ideal 

• It has specific features for event management, like online registration, ticketing, and email reminders.

• Nonprofits receive a 20-30% discount and access to a vast array of features. 

• It features extensive resources, guides, and access to live chat, all extremely valuable for newer teams and those new to email.

Key Features

• An email editor that is easy to use and offers templates.

• Tools for creating and promoting events or events.

• Integration of donation buttons and tools for advertising on social media.

• Contact management and list segmentation.

6. Brevo 

Brevo is a strong marketing platform that combines email marketing with SMS, WhatsApp, and live chat. The difference from many other platforms is that you pay based on emails sent rather than subscriber counts, which can be a great feature for nonprofits with large lists not often contacted. 

Why it’s Ideal 

• The free plan allows for unlimited contacts, which is perfect for growing your audience, supporters, etc., without incurring any costs right away. 

• Nonprofits receive a 15% discount on any paid plan, which adds a bit of a bonus to an already wonderful platform. 

• The multi-channel approach allows you to communicate with supporters using their preferred method (email, SMS, etc, especially for urgent communication). 

Key Features

• Multi-channel marketing automation (email, SMS, chat) 

•  Built-in CRM for managing donor relationships 

•  Advanced segmentation and transaction emails 

•  Generous free plan with unlimited contacts

7. ActiveCampaign

ActiveCampaign is the preferred solution for nonprofits that use sophisticated, behavior-triggered email sequences to engage donors and volunteers over time. It combines a robust marketing automation tool with a built-in CRM, with exceptional personalization features.

Why it’s Ideal 

• It provides nonprofit owners with a 20% discount to give them a high-level experience using its automation features at a better rate.

• The visual customer journey mapping allows you to design highly tailored experiences based on a supporter's interaction with your emails and website.

• Their predictive sending and lead scoring let you know who your most engaged supporters are.

Key Features

• An advanced visual automation tool with hundreds of templates.

• Machine learning for predictive content and optimization of send times.

• Integrated CRM with site and event tracking.

• Advanced segmentation with dynamic content.

8. HubSpot

HubSpot provides an all-encompassing ecosystem that combines a free CRM with marketing, sales, and service tools. For nonprofits with their own CRM in place or intending to implement a dedicated CRM to manage donor relationships, HubSpot offers a comprehensive solution that is integrated and scalable.

Why it’s Ideal 

• With the HubSpot for Nonprofits program, qualified entities receive a 40% discount on the Marketing Hub.

• The free CRM is robust and unlimited, serving as the single source of truth for all your donor information and donor interactions.

• The tight integration with marketing allows you to track a supporter's journey from initial touchpoint to donation.

Key Features

• A free, unlimited CRM for all your donor information. 

• Marketing automation with simple workflows.

• Website and blog builder. 

• Advanced reporting on campaign performance and donor engagement.

Best Practices for Nonprofit Email Success

A great tool is only as effective as your strategy. Here are key practices to maximize your impact:

• Personalize Beyond the First Name: Go beyond "Hi [Name]." Reference past donation amounts, volunteer activities, or location to make supporters feel truly seen. Personalized subject lines are 26% more likely to be opened.

• Automate Your Welcome Series: First impressions matter. Automated welcome emails have 202% higher open rates and set the tone for a supporter's journey with your organization.

• Clean Your List Regularly: Remove inactive subscribers to improve your deliverability and protect your sender reputation. This ensures your important messages actually reach the inbox .

• Design for Mobile First: With over 53% of emails opened on mobile devices, a non-optimized email is 50% more likely to be deleted. Always use responsive templates.

How to Make Your Final Choice

To select the best platform for your organization, consider these steps:

• Audit Your Needs: Define your primary goals (e.g., fundraising, volunteer recruitment, event promotion) and note your subscriber count and budget

• Take Advantage of Trials: Most platforms offer free trials or free plans. Test a few to see which interface feels most intuitive for your team.

• Apply for Nonprofit Discounts: Once you've narrowed down your options, contact the vendors directly with proof of your status to secure your discount.. 

• Check Critical Integrations: Ensure the platform connects with your existing tools, such as your donation processor, CRM, or website

Final Thoughts:

Choosing an email marketing platform is a strategic choice that will affect how effectively you can fundraise, rally supporters, and report on your impact. The "best" tool is not the one with the most features but the one that best aligns with the size, capacity, and goals of your organization. While you may prefer the interactivity offered by Mailmodo, or the automation from Moosend, or simply a great all-in-one solution like MailerLite, the goal is to find one that grows with you. When evaluating platforms, take advantage of any nonprofit discounts and focus on reducing friction for your donors, so that you can deepen these relationships and advance your mission more than ever.