Top 10 Email Marketing Platforms for Reducing Clicks in Email Journeys 

Email marketing remains one of the strongest marketing tools today, especially given a predicted increase in the number of email users worldwide. According to the latest email marketing statistics, “around three-quarters of marketers prefer email as their go-to channel for ROI, where up to 2x improvement can be achieved year over year.”

Each click you need from your email subscribers is a possible point of drop-off. The classic way of doing email marketing, send an email, get a click, arrive at a page, perform an action, is riddled with unnecessary friction that ends up costing you conversions.

In this guide, I'll introduce you to the top email tools that minimize clicks via interactive elements and clever design.

Quick Summary

Here are the best email platforms that minimize friction in email journeys:

1. Mailmodo — Best for interactive AMP emails with zero-click actions

2. Dyspatch — Best for collaborative email creation with interactive elements

3. Litmus — Best for email testing with AMP email support

4. Stripo — Best for drag-and-drop interactive email building

5. Beefree — Best free email builder with interactive components

6. Taxi for Email — Best for enterprise teams building interactive emails

7. Unlayer — Best embeddable email builder with interactive blocks

8. Chamaileon — Best for modular interactive email design

9. Email Uplers — Best for custom-coded AMP interactive emails

10. ActionRocket — Best for kinetic and AMP interactive email experiences

Why Reducing Clicks Matters

Every additional click you require creates friction and reduces conversions. Studies show that reducing clicks can increase conversion rates by 2-3x for forms and surveys.

Traditional Journey: Email → Click → Landing Page → Fill Form → Submit (5+ clicks)

Interactive Journey: Email → Fill Form in Email → Submit (1 click)

10 Email Marketing Platforms for Reducing Clicks

1. Mailmodo

Mailmodo is an AI email marketing software that creates interactive AMP emails. Unlike traditional tools, which require leaving the inbox for every action, Mailmodo enables complete interactions within emails. It also uses an AI assistant to reduce the steps marketers take to build, personalize, and launch these interactive campaigns.

Features

• Interactive AMP emails that work like mini-apps

• In-email forms for data collection

• Embedded surveys and polls

• Product carousels for browsing

• Shopping carts within emails

• Appointment booking directly in the email

• Calculators and tools in emails

• Gamification elements

• AI email builder

• Mobile-optimized interactive elements

How It Works

Instead of clicking to a landing page, subscribers complete actions directly in the email. Forms, surveys, bookings, and purchases all happen within the inbox, reducing friction dramatically.

Use Cases

• Lead generation forms without landing pages

• Event registration with an instant calendar add

• Feedback surveys with real-time submission

• Product browsing with in-email carousels

• Appointment booking within emails

• Purchase completion in the inbox

• Interactive calculators and quizzes

• Gamification for promotions

Pricing

• Lite Plan: Free forever for 500 contacts

• Pro Plan: $79/month (billed annually) with 21-day free trial

• Includes unlimited emails, full AMP capabilities, and AI features

Best For

SMBs, SaaS brands, and marketers looking to boost engagement and conversions through AI Email marketing and want to maximize conversions by eliminating friction through interactive emails.

Pros

✓ Most comprehensive AMP email platform available 

✓ Increases conversion rates by 2-3x through click reduction 

✓ AI-powered builder makes creation simple 

✓ No coding required for advanced interactive elements

Cons

✗ No SMS marketing, i.e., concentrating on Email only

✗ Slight learning curve when getting started

2. Dyspatch

Dyspatch enables teams to build interactive emails with AMP support, collaboration workflows, and brand governance.

Features

• AMP email support for interactive elements

• Modular email builder with reusable blocks

• Interactive component library

• Form builder for in-email data collection

• Product showcase components

• Collaborative editing for teams

• Brand templates ensure consistency

• API for programmatic email creation

How It Works

Pre-built interactive blocks let teams quickly assemble emails with forms, product carousels, and accordions—all working within the email.

Use Cases

• Forms that submit without leaving an email

• Product browsing with carousels

• Content organization with accordions

• Team collaboration on interactive campaigns

• Brand-consistent interactive templates

Pricing

• Starts at $249/month for teams

• Enterprise pricing for larger organizations

• 14-day free trial available

Best For

Marketing teams need collaborative tools to create interactive emails at scale with brand governance.

Pros

✓ Strong collaboration features for teams 

✓ AMP email support reduces clicks effectively 

✓ Modular approach speeds email creation 

✓ Good API for developers

Cons

✗ Expensive for small teams or individuals 

✗ Learning curve for advanced features

✗ Fewer pre-built templates than competitors

3. Litmus

Litmus is known for email testing, but also supports creating and testing AMP emails that reduce clicks.

Features

• AMP email testing and preview

• Interactive email builder

• Analytics for interactive element engagement

• Spam testing for AMP emails

• Rendering tests across email clients

• Code editor for advanced customization

• Collaboration tools for team reviews

• Email checklist ensures best practices

How It Works

Create AMP emails with interactive components, then test how they render across 100+ email clients to ensure perfect functionality.

Use Cases

• Testing interactive emails before sending

• Creating AMP emails with forms and carousels

• Ensuring interactive elements work on all devices

• Tracking engagement with interactive components

• Quality assurance for click-reducing campaigns

Pricing

• Litmus Basic: $99/month (email testing)

• Litmus Plus: $199/month (includes email creation)

• Enterprise: Custom pricing

Best For

Email teams are prioritizing quality assurance for their interactive, click-reducing emails.

Pros

✓ Best-in-class email testing and preview 

✓ Supports AMP email creation and testing 

✓ Comprehensive analytics for interactive elements 

✓ Ensures deliverability and rendering

Cons

✗ More focused on testing than creation 

✗ Email builder is not as robust as dedicated builders 

✗ Higher price point for full features

4. Stripo

Stripo is a drag-and-drop email builder that supports interactive elements and AMP emails with ease of use.

Features

• AMP email support with interactive modules

• 1,300+ email templates, including interactive ones

• Drag-and-drop builder for easy creation

• Interactive components (forms, carousels, timers)

• Modular content blocks

• Dynamic content personalization

• Export to any ESP

• Smart elements that reduce coding

How It Works

Drag and drop pre-built interactive modules like forms, product carousels, countdown timers, and galleries directly into emails.

Use Cases

• Quick interactive email creation

• Forms in emails without coding

• Product showcases with carousels

• Countdown timers for urgency

• Dynamic personalized content

Pricing

• Free: Basic features with Stripo branding

• Pro: $15/month for advanced features

• Agency: $45/month for multiple brands

• Enterprise: Custom pricing

Best For

Email marketers want an easy-to-use builder that supports interactive emails without coding.

Pros

✓ Very user-friendly drag-and-drop interface

 ✓ Large template library includes interactive options 

✓ Affordable pricing with a free plan 

✓ Works with any ESP

Cons

✗ AMP features are not as comprehensive as Mailmodo 

✗ Some advanced features require coding

 ✗ Free plan includes branding

5. Beefree

Beefree offers a free email builder with some interactive capabilities for basic click-reducing features.

Features

• Drag-and-drop email builder

• Basic interactive components

• Mobile-responsive designs

• Image carousels

• Social media integration

• Content modules

• Team collaboration

• Export to any ESP

How It Works

Use image carousels and smart layouts to let subscribers browse content and engage without leaving the email.

Use Cases

• Image galleries in emails

• Social sharing from emails

• Efficient content presentation

• Mobile-friendly designs

• Basic click reduction on the budget

Pricing

• Free: Core features forever

• Pro: $20/month for teams and advanced features

• Business: Custom pricing for enterprises

Best For

Small businesses and marketers need basic click-reducing features on a tight budget.

Pros

✓ Completely free for core features 

✓ Easy to use for beginners 

✓ Mobile-responsive designs 

✓ Good for basic interactive emails

Cons

✗ Limited AMP email support 

✗ Fewer interactive components than paid tools 

✗ Basic compared to specialized platforms

6. Taxi for Email

Taxi for Email is an enterprise-grade platform with collaboration features and support for interactive emails at scale.

Features

• Modular email system for quick creation

• Interactive module library

• AMP email support

• Template management system

• Team collaboration workflows

• Brand governance controls

• Content blocks library

• Approval workflows

How It Works

Pre-approved interactive modules can be quickly assembled into campaigns with forms, product showcases, and engagement tools built in.

Use Cases

• Enterprise-scale interactive campaigns

• Brand-consistent interactive emails

• Team collaboration on click-reducing emails

• Reusable interactive components

• Governed approval workflows

Pricing

• Custom enterprise pricing

• Based on team size and features needed

• Demo available on request

Best For

Large enterprises with multiple teams creating interactive emails need governance and collaboration.

Pros

✓ Excellent for large teams and enterprises 

✓ Strong collaboration and approval workflows 

✓ Good interactive module library 

✓ Ensures brand consistency

Cons

✗ Expensive for smaller organizations

 ✗ May be overkill for simple needs 

✗ Pricing not transparent

7. Unlayer

Unlayer is an embeddable email builder that developers can integrate into their applications with interactive elements.

Features

• Embeddable drag-and-drop builder

• Interactive content blocks

• Image galleries and sliders

• Social media blocks

• Video embedding

• Custom HTML blocks

• Mobile-responsive designs

• White-label options

How It Works

Embed the builder into your application so users can create emails with interactive galleries, social feeds, and videos, reducing external clicks.

Use Cases

• SaaS product email builders

• Application-embedded email creation

• Custom interactive blocks

• White-labeled email tools

• Developer integrations

Pricing

• Free: Basic features with branding

• Pro: $83/month for white-label

• Custom: Enterprise pricing available

Best For

SaaS companies and developers need to embed email building capabilities into their products.

Pros

✓ Embeddable in any application 

✓ White-label options available 

✓ Good developer documentation 

✓ Customizable to specific needs

Cons

✗ Requires technical integration 

✗ Limited AMP email support 

✗ More focused on embedding than standalone use

8. Chamaileon

Chamaileon provides a modular email builder focused on collaboration and reusable components with interactive elements.

Features

• Modular email builder

• Interactive component system

• Team collaboration tools

• Saved block library

• Mobile-first design

• Template management

• Variable system for personalization

• ESP integration

How It Works

Create reusable interactive blocks once (forms, showcases, widgets), then quickly assemble them into click-reducing campaigns.

Use Cases

• Reusable interactive components

• Team collaboration on emails

• Modular email assembly

• Brand-consistent templates

• Quick campaign creation

Pricing

• Teams: $125/month for teams up to 5 users

• Business: $250/month for unlimited users

• Enterprise: Custom pricing

Best For

Marketing teams want a modular system for building interactive emails collaboratively.

Pros

✓ Strong modular and collaboration features 

✓ Good saved block system 

✓ Team-friendly workflows 

✓ Reasonable pricing for teams

Cons

✗ Limited AMP email support compared to specialists

 ✗ Learning curve for the modular system 

✗ Fewer pre-built interactive templates

9. Email Uplers

Email Uplers is known for custom email development and is one of the few agencies deeply experienced in building AMP-powered interactive emails that reduce clicks dramatically.

Features

• Custom AMP email development

• In-email forms, surveys, and accordions

• Product carousels and dynamic content

• Countdown timers and gamification

• Fallback design for non-AMP clients

• ESP compatibility across platforms

• Email coding and QA testing

• Dedicated email production support

How It Works

Instead of relying on a builder, Email Uplers codes fully interactive AMP emails tailored to your campaign. Subscribers can submit forms, browse products, or interact with content inside the inbox.

Use Cases

• AMP lead capture forms in emails

• Interactive product showcases

• Survey submissions without landing pages

• Gamified promotional emails

• Highly customized interactive campaigns

Pricing

• Custom pricing based on project scope

• Suitable for brands needing advanced custom interactive emails

Best For

Brands and agencies need professionally coded interactive AMP emails without relying on DIY builders.

Pros

✓ Deep AMP email expertise ✓ Fully custom interactive experiences ✓ Strong QA and client compatibility testing ✓ Works with any ESP

Cons

✗ Not a self-serve tool ✗ Requires project coordination ✗ Slower than drag-and-drop builders for quick campaigns

10. ActionRocket

ActionRocket is an email design agency specializing in advanced interactive emails, kinetic emails, and AMP experiences that reduce the need for extra clicks.

Features

• AMP and kinetic email development

• Interactive menus, tabs, and accordions

• In-email forms and surveys

• Product galleries and sliders

• Accessibility-focused interactive design

• Advanced fallback techniques

• Email testing and optimization

• Campaign strategy and design

How It Works

ActionRocket designs kinetic and AMP emails where users can explore content, reveal sections, browse products, and submit data without leaving the email.

Use Cases

• Interactive storytelling emails

• Product discovery with sliders

• Surveys inside emails

• Menu-based navigation emails

• Accessibility-friendly interactive campaigns

Pricing

• Custom project-based pricing

• Enterprise and brand-focused engagements

Best For

Brands that want highly creative, interactive email experiences crafted by experts.

Pros

✓ Experts in kinetic and AMP email design ✓ Strong focus on accessibility and UX ✓ Highly creative interactive formats ✓ Excellent fallback handling

Cons

✗ Not a software platform ✗ Premium pricing for custom work ✗ Not ideal for quick DIY campaigns

Final Thoughts

Reducing clicks in email journeys is all about removing friction for subscribers. With AMP, interactive elements, and smarter design, users can take action directly inside the inbox instead of jumping across multiple pages.

The right email marketing platform helps you do this while also simplifying how fast your team can build and launch these experiences. When fewer steps are needed for both the user and the marketer, conversions naturally improve.