Top Email Marketing Platforms with CRM Integration

Running email campaigns while keeping your customer data organized can be tricky. Many startups and small businesses juggle multiple tools, leading to lost time, inconsistent messaging, and missed opportunities. The solution? Email marketing software with built-in CRM integration.

These tools let you manage contacts, segment audiences, trigger automated campaigns, and track customer interactions, all in one place. Here’s a curated list of the 10 best email marketing platforms with CRM integration, focusing on usability, automation, and value for growing businesses.

1. ActiveCampaign

ActiveCampaign is a leader in marketing automation with CRM at its core. It’s perfect for businesses that want deep insights into the customer journey, enabling highly personalized campaigns based on behavior, purchase history, and engagement. Its flexible automation builder lets you create multi-step workflows connecting sales and marketing, ensuring no lead falls through the cracks.

Key features:

• Advanced CRM with sales pipelines

• Automated email sequences triggered by customer actions

• Contact scoring and tagging

• Personalized dynamic content

Pricing:

Best for: Startups and growing businesses needing an all-in-one platform for CRM, automation, and personalized customer journeys.

Rating: ⭐4.6/5

2. Mailchimp

Mailchimp is a beginner-friendly powerhouse, combining email marketing with built-in CRM features. It’s ideal for small teams that need actionable audience insights without a steep learning curve. The platform also supports multi-channel campaigns and customer journey mapping, allowing businesses to nurture leads efficiently while keeping everything under one roof.

Key features:

• CRM dashboard with audience insights

• Customer journey builder

• Email automation and segmentation

• Contact scoring

Pricing:

Best for: Small teams and solo marketers who want easy-to-use CRM features with multi-channel email campaigns.

Rating: ⭐4.5/5

3. Brevo (formerly Sendinblue)

Brevo is a multi-channel marketing platform that combines email, SMS, and CRM features. Its strength lies in streamlining communication across multiple channels, making it perfect for growing businesses that want to manage marketing campaigns and customer relationships in one low-cost tool. With automation based on customer behavior, Brevo ensures timely follow-ups and personalized messaging.

Key features:

• Built-in CRM with contact and deal management

• Automation triggered by customer activity

• Multi-channel marketing (email + SMS)

• Task and pipeline tracking

Pricing:

Best for: Budget-conscious businesses seeking a unified email + SMS marketing platform with solid CRM integration.

Rating: ⭐4.5/5

4. Mailmodo

Mailmodo focuses on interactive AMP emails that turn static messages into actionable experiences. Beyond just sending emails, it allows users to fill forms, book meetings, and complete surveys directly within the inbox, reducing friction and boosting engagement. It integrates smoothly with popular CRMs like HubSpot and Salesforce via Zapier, making it ideal for startups seeking higher engagement metrics.

Key features:

• AMP interactive components (forms, surveys, calendars)

• Automation workflows

• Audience segmentation

• Analytics dashboards

Pricing:

Best for: Teams looking to drive engagement through interactive emails and AMP-powered campaigns.

Rating: ⭐4.4/5

5. GetResponse

GetResponse is an all-in-one marketing platform with CRM and advanced automation. Its strength lies in handling complex lead-generation campaigns, webinars, and event-based marketing without juggling multiple platforms. With robust segmentation and deal pipelines, it helps startups track customer behavior and nurture leads at scale.

Key features:

• CRM with pipeline management

• Automation workflows

• Landing pages, webinars, and email campaigns

• Segmentation and tagging

Pricing:

Best for: Startups running lead-generation, webinar, and event-driven campaigns with advanced automation needs.

Rating: ⭐4.4/5

6. Constant Contact

Constant Contact is simple, reliable, and beginner-friendly. Its CRM integration is lightweight but effective, making it ideal for startups that prioritize email engagement over advanced automation. The platform’s guided onboarding and pre-built templates help small teams get campaigns running quickly, while its integration with third-party CRMs ensures contacts stay organized.

Key features:

• Contact management

• Automated email sequences

• Event-triggered campaigns

• Third-party CRM integrations

Pricing:

Best for: Beginners or small businesses who need quick campaign setup, light automation, and simple CRM functionality.

Rating: ⭐4.4/5

7. MailerLite

MailerLite is affordable and intuitive, with a clean interface and basic CRM plugin support. It’s ideal for early-stage startups or solo marketers looking to manage contacts, automate campaigns, and build landing pages without overwhelming complexity. Despite its simplicity, it delivers powerful automation for small teams scaling gradually.

Key features:

• Email automation

• Segmentation and tagging

• Forms and landing pages

• CRM plugin support

Pricing:

Best for: Early-stage startups or solopreneurs with small subscriber lists, lean budgets, and a need for simplicity.

Rating: ⭐4.3/5

8. Drip

Drip is designed for eCommerce marketing, offering CRM syncing, behavioral tracking, and personalized workflows. Its ability to segment customers based on purchase history, browsing behavior, and engagement makes it a top choice for online stores aiming to maximize conversions through tailored campaigns.

Key features:

• CRM integration with tagging

• Automated workflows

• Behavioral segmentation

• Custom triggers

Pricing:

Best for: eCommerce businesses aiming to personalize emails based on behavior, purchases, and engagement.

Rating: ⭐4.2/5

9. Campaign Monitor

Campaign Monitor emphasizes design-driven email campaigns while providing CRM integration. Its drag-and-drop builder and visual journey mapping are perfect for startups that want professional, branded emails without sacrificing automation capabilities. The platform also supports smart segmentation to reach the right audience at the right time.

Key features:

• CRM sync

• Smart segmentation

• Visual journey builder

• Analytics and A/B testing

Pricing:

Best for: Teams focused on branding and professional-looking campaigns with automated workflows.

Rating: ⭐4.1/5

10. Mailjet

Mailjet caters to technical teams and developers, offering reliable email delivery and API-based CRM integration. It’s ideal for startups needing both transactional and marketing emails in one platform, with collaborative tools to streamline teamwork.

Key features:

• API-based CRM integration

• Marketing and transactional emails

• Collaboration tools

• Template management

Pricing:

Best for: Developers or technical teams needing reliable email delivery, API flexibility, and basic CRM support.

Rating: ⭐3.9/5

Tips to Choose the Right Tool

• Match features to your needs – Avoid overpaying for automation or CRM capabilities you won’t use.

• Check CRM integration quality – Native CRM sync is smoother than Zapier-only connections.

• Test ease of use – Your team should adopt the tool quickly without long onboarding.

• Prioritize automation & segmentation – Look for workflows that reduce manual tasks.

• Use trial periods effectively – Import real contacts, run campaigns, and monitor results before buying.

Wrapping It Up

Stop juggling tools. Start growing. That’s the mantra every startup and small business needs when choosing email marketing software with CRM integration. The right platform doesn’t just send emails, it connects every touchpoint, tracks every interaction, and turns insights into action.

Imagine running campaigns where your emails adapt automatically to customer behavior, every lead is scored and nurtured, and your team spends less time on manual tasks and more time closing deals. That’s the power of combining CRM with marketing automation.

Whether your goal is boosting engagement with interactive emails, building complex automated funnels, or keeping your customer database organized and actionable, the right tool can make it happen effortlessly.

Pro tip: Focus on what drives results for your business, not on the bells and whistles. Test the tools, track performance, and pick the one that actually helps you reach your marketing goals, not just the one everyone else is using.