Top 7 Email Marketing Tools for Bloggers in 2025

Email marketing is one of the most practical ways for bloggers to stay connected with their audience and turn casual readers into loyal followers. Unlike social media, where algorithms keep changing, email gives you full control over how and when you reach your readers. It’s a reliable way to share updates, boost traffic, and even earn from your content.

Email marketing shows that for every $1 spent, the average return is $36. To make the most of it, choose an email marketing platform that’s easy to use, offers clean templates, transparent pricing, and grows with your blog.

Key Considerations For Bloggers

When it comes to choosing an email marketing tool, it’s important to look for these features that are essential for content generators:

• Interactive Audience Engagement Options: Discover elements like polls, quizzes, and forms to enhance reader engagement without requiring them to leave their inbox. 

• Automation Capabilities: Tools that save you time with automated welcome automations, newsletter round-ups, and re-engagement campaigns.

• Support for Monetization: Features aligned to support you in promoting your affiliate products, dedicate options to sell your own services, or provide opportunities for sponsorships.

• User Experience & Ease of Use: An intuitive interface with a drill-and-drop build, so you are not tied up thinking about content and technical issues at the same time. 

• List Management & Phased-or-Interest Segmentation Options: Tools to organize subscribers to use their patterns of interest and engagement with your content.

• Pricing Transparency: Pricing that is clear and manageable for a blogger’s budget, and a free plan or generous free trial to start.

Quick Glance Comparison Table

The Best Email Marketing Software for Bloggers in 2025: Build a Thriving Community

Here are the top 7 email marketing tools that work best for bloggers.

1. Mailmodo

Mailmodo is an AI-powered email marketing software that helps you create, automate, and optimize campaigns effortlessly. From planning strategy to writing copy and building journeys, Mailmodo’s AI Agents handle it all with no technical expertise needed. It’s the fastest way to send smart, interactive, and high-performing emails.

Key Features of Mailmodo

•  AI Email Assistant: Start your email marketing journey with AI. Get campaign strategies, subject lines, and contextual copy suggestions by simply chatting with Mailmodo’s AI Agents. Plan your emails, journeys, and goals with no manual effort required.

•  AI-Powered Email Builder: Design polished, on-brand emails in seconds. Generate complete email layouts or remix existing ones, change fonts, colors, or content instantly using AI commands.

• Drag-and-Drop Editor:  Use the drag-and-drop and WYSIWYG editor to customize emails exactly how you want. Preview them live to ensure design consistency and quality before sending.

• AMP & Interactive Emails: Create dynamic, app-like experiences directly inside emails from forms and polls to surveys and product showcases, driving higher engagement and conversions.

•  Audience Segmentation Made Simple: Target the right people effortlessly. Just describe your audience, and Mailmodo’s AI will create accurate segments based on your data, ready for personalization.

Pricing: Mailmodo offers tiered pricing starting at $39/month for their Lite plan

Why Mailmodo is Best for Bloggers

• Transforms passive readers into active participants through in-email interactions, which can double engagement rates 

• Saves time with pre-built templates and AI content creation, allowing you to focus on creating great blog content

• Advanced features without complexity - get access to powerful interactive elements without coding knowledge.

• Proven results for bloggers, with case studies showing a 2.3x increase in webinar sign-ups and 137% higher leads

2. Mailerlite

MailerLite is one of the best email marketing solutions for bloggers who need a powerful marketing tool at an incredible value. With an intuitive interface and powerful features, MailerLite offers an easy way to create professional email marketing campaigns without a learning curve.

Key Features

• Intuitive Drag & Drop Editor: Easily create beautiful, mobile-responsive email templates in minutes using an easy-to-navigate editor. 

• Advanced Pop-ups & Landing Pages: Create high-converting signup forms and fully functioning landing pages within the platform.  

• Automation & Workflows: Set up automated emails, including welcome sequences and nurture campaigns based on subscriber behavior. 

• Website Builder: A unique feature you won’t find in many email marketing platforms: create a simple, super-fast loading blog (or website) directly inside MailerLite

Pricing:

MailerLite has a generous free plan for up to 1,000 subscribers, with paid plans starting around $10 per month.

Why Mailerlite is Best for Bloggers

• Offers excellent savings on one of the richest free plans out there.

• Incredibly easy to use as a beginner, saving you time and hassle.

• Landing pages and website builder functions are built i, so you don't have to use multiple different tools.

3. Beehiiv

Beehiiv was designed by ex-Morning Brew employees specifically for newsletter creators. Beehiiv focuses heavily on audience building and creating a way for you to get paid from day one.

Key Features

• Growth & Analytics Tools: Get amazing insights into what content is performing well for your readers, and what impact sources are driving your most valuable subscribers..

• Built-in monetization: You can quickly, easily, and immediately offer paid subscriptions, sell ads on the Beehiiv network, or offer a referral program to incentivize organic sharing of your paid subscription. 

• Flex Subscription Tiers: You will be able to easily create multiple tiers of subscriptions (free & premium) to create monetization off your most engaged readers with no technical knowledge.

• User Friendly Content Editor: Use an easy-to-navigate editor to create incredibly beautiful and on-brand newsletters in a clean and distraction-free environment that is focused completely around content and readability.

Pricing:

Beehiiv offers a free plan that offers core features, and the paid Grow plan is only $49/month.

Why Beehiiv is Best for Bloggers

• You get some of the best monetization options built in (paid subscriptions, ad network, etc.)

• Their analytics are some of the best for understanding your audience and increasing audience growth.

• They're built to scale, which is perfect for bloggers who are serious about building their own media business.

4. ConvertKit

ConvertKit has been created for creators at checkout for online creators such as bloggers and artists. It's especially strong in automation and segmentation features that help you communicate your message to the right person, at the right time, and in the right way.

Key Features

• Visual Automation Builder: You can create complicated, multi-step email sequences with a simple-to-use visual flowchart so that you can highly personalize the path of your readers based on what they do, like open an email or click a link.

• Custom Forms & Landing Pages: You create signup forms that are perfectly branded to your blog or online presence, helping you convert visitors to subscribers. Use the library of templates to quickly get started.

• Creator-Friendly Monetization: Utilize the platform to sell digital products and premium subscriptions to your audience, banking on your expertise.

• Email Broadcasting & Sequences: You can either enable one-time broadcasts or set up an automated email sequence (like a 5-day course) to engage your readers and nurture your subscribers.

Pricing:

There is a free option with their basic features, and their paid "Creator" plan starts at $29/month.

Why is ConvertKit Best For Bloggers

• Segmenting is powerful, and communication can be very targeted - this means your message will be more relevant.

• Great automation platform able to build complex nurture funnels.

• Monetization features that enable it to sell digital products and memberships.

5. Brevo 

In addition to email, Brevo is a full marketing, CRM, and chat platform. It is perfect for bloggers who want to run their various communication channels from a single dashboard. 

Key Features

• Built-in CRM & Marketing Automation: Manage your relationships with subscribers using the built-in CRM and develop intricate, automated workflows that couple email and SMS for a cross-channel experience.

• Transactional Emails: Send automated, highly personalized emails, password resets, or purchase confirmations directly from your blog, and rest easy knowing they will arrive.

• Live Chat/Signup Forms: Chat in real-time with visitors on your website using the live chat capability, allowing you to convert those chats into new email signups directly.

• Advanced Segmentation: Create very specific contact lists based on varying measures of demographics, engagement, and behavior.

Pricing: Brevo has a free plan available that allows unlimited contacts (with a daily limit for sending), with paid plans starting at around $25 per month.

Why Brevo is Best for Bloggers

• A CRM in your toolbox will help you more effectively manage reader relationships. 

• This is a multi-channel email, SMS, and live chat platform in one. 

• Building automation does not get much more powerful, and you can likely build very targeted and sophisticated campaigns.

6. Moosend

Moosend is a solid and cost-effective platform with relevant automation features, making it an ideal platform for bloggers who rely on e-commerce, affiliate marketing, or the sale of digital products.

Key Features

• Advanced Automation & Segmentation: Set up highly-targeted workflows based on subscribers’ activities, including clicks, purchases, or pages visited. This allows for hyper-relevant recommendations for products and content.

• E-commerce Integration: Seamlessly integrate with popular platforms such as Shopify and WooCommerce to follow customer behaviors and automatically send abandoned cart emails and/or product review emails.

• Landing Pages & Form Builder: Custom-design sign-up forms and landing pages to build your lists and promote your offers. No design knowledge is required!

• Reporting Analytics: See how your campaigns are performing with detailed reports on opens, clicks, and conversions to improve your strategy and achieve better results.

Pricing

It does not have a free plan that is perpetual; however, it has a 30-day free trial, and paid plans begin at around $9/month.

Why Moosend is Best for Bloggers

• Powerful, cost-effective automation that allows for almost as many possibilities as much more expensive competitors.

• Great for e-commerce and affiliate marketing due to the level of behavioral tracking.

• Very easy user interface that allows for surprisingly complex automations to be set up easily.

7. GetResponse

GetResponse has shifted from a straight email marketing tool to a fully functional online marketing solution. It’s a great option for bloggers who want to offer webinars, create sales funnels, and control all their marketing activities from one space.

Key Features

• Website & Sales Funnel Builder: Build complete marketing funnels, complete with landing pages, webinars, and automated email sequences. This is great for launching a new product or course.

• Webinar Hosting Platform: Host and promote live or automated webinars from right in the platform to engage your audience and create new leads.

• Marketing Automation: Create complex marketing automation workflows across multiple channels, including email, webinars, and CRM actions, to streamline the nurturing of your subscribers.

• E-commerce Features: Utilize tools for abandoned cart recovery, product recommendations, and e-commerce platform integration to greatly enhance your affiliate or product sales.

Pricing

GetResponse does not offer free plans, but it does have a 30-day trial. The "Email Marketing" plan starts at $19/month.

Why GetResponse is Best for Bloggers

• It's an all-in-one platform that combines email, funnels, and webinars you can reduce the number of subscriptions you have to pay for.

• The platform is built with strong webinar functionality that increases your audience engagement and streamlines the product launch process.

• It has a powerful automation builder that allows you to create complex multi-step customer journeys.

Final Thoughts

Choosing a suitable email marketing software is a critical investment that will dictate the growth and success of your blog. As a final decision, your selection should definitely be based on your own goals, tech stack comfort level, and, of course, budget. The best thing would be to take advantage of their free trials and plans first, and see the platforms for yourself. The best tool is the one that feels natural to you, that you are able to use confidently, and that enables you to foster a more engaged community around your blog.