Top 10 Email Marketing Software for Affiliate Marketing

Affiliate marketing moves fast, and the wrong email platform can cost you conversions, deliverability, or even get your account shut down. Not all ESPs welcome affiliates, and even fewer offer the automation, analytics, and flexibility you need to scale campaigns profitably.

The good news? There are affiliate-friendly tools built to help you grow responsibly, with features designed for engagement and conversions. Below is a breakdown of the 10 best email marketing software for affiliates in 2025, complete with pricing, key features, and seasoned insights.

1. Mailmodo

Most email tools still rely on click-throughs to get users to act, but Mailmodo changes that with AMP-powered interactive campaigns. Imagine letting subscribers fill out forms, take surveys, or even buy products without leaving their inbox. For affiliates, that means fewer drop-offs and faster conversions. Mailmodo also offers automation workflows, advanced personalization, and heatmap analytics, so you can test and scale campaigns with confidence. Unlike many ESPs that restrict affiliate activity, Mailmodo’s policies are more open, making it a safer bet.

Key Features:

• AMP interactive emails

• Automation workflows

• Real-time analytics & heatmaps

• Affiliate-friendly templates

Pricing:

Why Affiliates Choose It: If your offers need quick action (sign-ups, surveys, micro-conversions), Mailmodo keeps engagement inside the inbox.

Rating: ⭐4.8/5

2. ActiveCampaign

ActiveCampaign is built for affiliates who treat email as more than just broadcasts. Its visual automation builder lets you design complex funnels with conditional paths, so each subscriber gets personalized journeys based on their behavior. The platform’s CRM and lead scoring features make it ideal for affiliates who want to focus on high-value prospects or run multiple offers at once. With 900+ integrations, ActiveCampaign easily connects with the rest of your stack, whether it’s landing pages, ad platforms, or CRM tools.

Key Features:

• CRM integration

• Lead scoring & segmentation

• Conditional automation flows

• 900+ integrations

Pricing:

Why Affiliates Choose It: Ideal if you need precision targeting, such as segmenting hot leads vs. cold prospects.

Rating: ⭐4.7/5

3. Brevo

Brevo (formerly Sendinblue) brings email, SMS, and CRM under one roof, making it a great fit for affiliates who don’t want to rely on email alone. Its free plan (300 emails/day) is generous for beginners, while paid tiers unlock automation and advanced reporting. By combining SMS campaigns with email, affiliates can reach audiences on multiple touchpoints without paying for separate tools. Its simplicity, affordability, and multichannel reach make Brevo a strong option for small-to-mid-scale affiliates.

Key Features:

• Email & SMS campaigns

• Automation builder

• Built-in CRM

• Affordable pricing tiers

Pricing:

Why Affiliates Choose It: Lets you nurture leads via both inbox and SMS, doubling touchpoints without extra cost.

Rating: ⭐4.3/5

4. GetResponse

GetResponse is an all-in-one suite, offering email marketing, automation, landing pages, and even webinar hosting. For affiliates promoting info products, courses, or live events, this combination is invaluable. Instead of juggling separate tools for pages, webinars, and emails, you get them in a single dashboard. It also supports conversion tracking and A/B testing so that you can optimize campaigns for ROI. Its all-in-one nature makes it a favorite for affiliates who value simplicity and integrated funnels.

Key Features:

• Webinars + landing pages

• Automation builder

• Conversion tracking

• A/B testing

Pricing:

Why Affiliates Choose It: You don’t need separate tools for pages, events, and email; it’s all built-in.

Rating: ⭐4.2/5

5. TinyEmail

TinyEmail strips email marketing down to essentials, making it ideal for affiliates who prefer speed and simplicity over advanced complexity. Its pay-as-you-go pricing is different from most ESPs, which is great for smaller affiliate campaigns or testing new niches. The platform’s drag-and-drop builder and personalization features allow you to launch campaigns quickly without getting bogged down in tech. It’s built for affiliates who want to move fast without the overhead of enterprise-level tools.

Key Features:

• Drag-and-drop builder

• Segmentation & personalization

• Pay-as-you-go model

• Real-time analytics

Pricing:

Why Affiliates Choose It: If you’re just starting or running small campaigns, TinyEmail helps you move fast.

Rating: ⭐4.3/5

6. Moosend

Moosend shows you don’t need to spend big to get advanced automation and analytics. Starting at just $9/month, it gives affiliates access to features like responsive templates, workflow builders, and detailed reporting. It’s also beginner-friendly, with a clean interface that makes setting up campaigns fast. For affiliates scaling on a tight budget but still wanting pro-level automation, Moosend hits the sweet spot.

Key Features:

• Advanced workflows

• Responsive templates

• In-depth reporting

• CRM & eCommerce integrations

Pricing:

Why Affiliates Choose It: Low-cost but powerful enough for advanced automation, ideal for budget-conscious affiliates.

Rating: ⭐4.4/5

7. AWeber

AWeber has been trusted by affiliates for years because it’s simple, reliable, and affiliate-friendly. It offers a large library of templates, a straightforward automation system, and integrations with popular platforms like Shopify, WordPress, and PayPal. For affiliates just starting out, AWeber’s ease of use ensures you can launch campaigns quickly without spending days learning the platform.

Key Features:

• Drag-and-drop builder

• Automation tagging

• Analytics dashboard

• Integrations with Shopify, WordPress, PayPal

Pricing:

Why Affiliates Choose It: No steep learning curve, just launch campaigns quickly and grow.

Rating: ⭐4.2/5

8. Sendlane

Sendlane stands out with its real-time behavioral tracking, making it one of the most data-driven ESPs for affiliates. Whether a subscriber clicks, ignores, or abandons a cart, Sendlane reacts instantly with automated responses. It also combines email and SMS marketing, making it useful for affiliates running time-sensitive offers. Its pricing is on the higher side, but for data-focused marketers, the insights and automation depth justify the cost.

Key Features:

• Real-time analytics

• Conditional automation

• SMS + email combined

• Revenue attribution

Pricing:

Why Affiliates Choose It: Perfect for high-ticket or time-sensitive affiliate offers where timing matters.

Rating: ⭐4.3/5

9. Klaviyo

Klaviyo is built specifically for eCommerce brands and affiliates. With deep integrations into Shopify, WooCommerce, and BigCommerce, it can pull in store data to trigger highly personalized campaigns. For affiliates promoting store-based products, Klaviyo’s ability to track revenue attribution and customer behavior is a huge win. It’s pricier than basic ESPs, but the eCommerce-focused segmentation and analytics make it one of the strongest choices for product-heavy affiliates.

Key Features:

• Advanced segmentation

• Revenue-based analytics

• SMS + email

• Dynamic product recommendations

Pricing:

Why Affiliates Choose It: If your affiliate game revolves around online stores, Klaviyo’s analytics and personalization give you the edge.

Rating: ⭐4.6/5

10. ConvertKit

ConvertKit is designed for creators, influencers, and niche affiliates who focus on building relationships rather than blasting offers. Its tag-based system makes it easy to segment audiences by behavior, while its visual automations let you create clean, simple funnels. It also includes landing pages and subscriber management, so you can capture and nurture leads without extra tools. For affiliates in content-driven niches, ConvertKit is a natural fit.

Key Features:

• Visual automation builder

• Landing pages

• Tag-based segmentation

• Subscriber management

Pricing:

Why Affiliates Choose It: Best for building long-term relationships with your audience instead of just one-off clicks.

Rating: ⭐4.3/5

Lessons & Tips for Choosing the Right Email Marketing Platform

Choosing the wrong ESP can cripple your campaigns before they even start. Here are a few lessons seasoned affiliates swear by:

• Check affiliate policies first. Many providers quietly ban or restrict affiliate links; always confirm before committing.

• Prioritize deliverability. Fancy features mean nothing if your emails land in spam. Look for platforms with strong inbox placement and warm-up support.

• Match features to your business model. Running webinar funnels? Go for GetResponse. Focused on eCommerce? Klaviyo is your friend. Just testing niches? Start lean with TinyEmail or AWeber.

• Don’t overpay for unused features. It’s tempting to grab enterprise-level plans, but most affiliates only use a fraction of advanced tools. Scale up when your campaigns demand it.

• Automation is non-negotiable. Whether it’s ActiveCampaign’s funnels or Moosend’s budget workflows, automation saves you from manual work and increases conversions.

• Test, then decide. Free trials and freemium plans exist for a reason: send real campaigns before locking in long-term.

Final Words

Your email platform is the engine room of your affiliate business. Get it wrong, and you risk low deliverability or outright bans. Get it right, and you unlock automation, conversions, and scalability.

• Pick Mailmodo for interactivity.

• Pick ActiveCampaign for automation depth.

• Pick Klaviyo for eCommerce.

• Pick AWeber or TinyEmail if you’re just starting.

Don’t just read, test. Most of these platforms offer free trials or freemium tiers. Spend a week inside, send real campaigns, and see which one clicks with your workflow.