16 Best Email Tracking Software for Small Business in 2026

Email tracking software has become an essential tool for small businesses that want better visibility into how prospects engage with their emails. By tracking opens, clicks, and follow-up behavior, teams can respond faster, personalize outreach, and close more deals with less guesswork.

According to latest email marketing insights, email continues to deliver the highest ROI for marketers, with many small businesses reporting significant improvements in response rates and conversions after adopting dedicated tracking tools. Knowing when a lead opens an email or which link they click can make the difference between a missed opportunity and a closed sale.

Whether you’re a small business owner looking to improve sales follow-ups, a marketer seeking better engagement insights, or a growing team that needs CRM-friendly tracking software, this guide covers the best email tracking tools for small businesses in 2026.

Why Use Email Tracking Software?

Before exploring the best email tracking software options, it’s important to understand why more small businesses are adopting these tools:

• Lack of Visibility in Traditional Email Standard email platforms don’t tell you when recipients open emails or engage with links. Email tracking software fills this gap by showing real-time activity, helping you prioritize warm leads.

• Missed Follow-Up Opportunities Without open and click data, many businesses either follow up too late or too early. Tracking tools send instant notifications so sales teams can reach out at the right moment.

• Limited Insights for Optimization Email tracking software provides detailed reports on opens, clicks, and engagement trends. These insights help businesses refine subject lines, messaging, and timing for better performance.

• Need for CRM & Tool Integrations Small businesses often rely on CRMs and productivity tools. Modern email tracking platforms integrate seamlessly with CRMs, allowing teams to manage leads and conversations more efficiently.

• Scaling Sales and Outreach Efforts As outreach volume grows, manual tracking becomes impossible. Email tracking software automates monitoring, making it easier to scale sales and marketing efforts without losing personalization.

Quick Comparison: Top 16 Email Tracking Softwares

Top 16 Email Tracking Software for Small Businesses

1. Mailmodo

Mailmodo is an AI-powered email marketing software that helps you create, automate, and optimize campaigns effortlessly. From planning strategy to writing copy and building journeys, Mailmodo’s AI Agents handle it all, with no technical expertise needed. It’s the fastest way to send smart, interactive, and high-performing emails.

Key Features

• AI Email Assistant - Start your email marketing journey with AI. Get campaign strategies, subject lines, and contextual copy suggestions by simply chatting with Mailmodo’s AI Agents. Plan your emails, journeys, and goals with no manual effort required.

• AI-Powered Email Builder- Design polished, on-brand emails in seconds. Generate complete email layouts or remix existing ones, change fonts, colors, or content instantly using AI commands.

• Smart Email Automation - Set up entire customer journeys without the overwhelm. Get AI-suggested workflows, pre-filled templates, and triggers you can edit anytime.

• Bulk Campaigns - Send large-scale email campaigns to thousands of contacts in one go. Perfect for newsletters, product launches, or announcements, all optimized by AI.

• Email Deliverability -  Ensure your emails reach the inbox, not the spam folder. Mailmodo’s strong infrastructure and smart sending logic enhance deliverability and open rates.

• Advanced Analytics & Insights - Get AI-driven reports that translate complex metrics into actionable insights. See what worked, what didn’t, and receive clear recommendations to optimize your next send.

Pros & Cons

Pricing

Mailmodo offers tiered pricing starting at $39/month for their Lite plan. They also provide a forever-free plan with limited features.

Best Use Case

Growing startups, SaaS companies, B2B businesses, and anyone looking for the best email marketing software for startups that combines affordability with cutting-edge features.

2. Salesflare

Salesflare is a smart CRM in which the focus of the sales workflow is on the emailing tracking. The CRM automatically records the emailing activity and removes unwanted tags for opens by team members in order to eliminate false positives. It also incorporates the latest deliverability techniques so your tracked emails actually make it into the main inbox. The software also supports automated data entry.

Key Features

• Deliverability Optimization - Advanced Spam Protection keeps messages in the Primary Inbox.

• Smart Open Filtering - Excludes team member opens from tracking data automatically.

• Website visitor tracking - Track which contacts are visiting your website after engaging with your emails.

• Dual inbox support - Functions perfectly on both Gmail & Outlook environments.

• Mobile Tracking App - Track email openings on mobile devices such as iOS and Android devices.

• Automatic lead intelligence - Automatically enhances contact information obtained through web research.

• Unified CRM notifications - Seamlessly link email notifications with sales pipeline updates to create one centralized CRM notification system.

Pros & Cons

Pricing

30-day free trial, Growth pricing at $49/user/month, Pro pricing at $99/user/month (annual billing option).

Best Use Case

Business-to-business sales consultants, software sales organizations, and agencies with extended sales cycles want to monitor email activity in conjunction with their complete customer relationship data.

3. HubSpot Email Tracking 

HubSpot does provide email tracking services in its free CRM. This service delivers a real-time notification whenever your prospects open your emails. Though it will be limited to just 200 notifications for free every month, it's a great place to start if you are already using HubSpot.

Key Features

• Instant open alerts - Receive instant desktop and mobile notifications when emails are opened.

• Contact Activity Timeline - See the entire email exchange history for each contact.

• Integration with email clients - Browser extensions for users of Gmail and Outlook.

• Automated Email Workflows - Build drip emails with tracking functionality.

• Lead scoring system - Ranking leads automatically based on Email Opens.

• Link click analytics - Analyze the links that received the most clicks (in the paid version).

Pros & Cons

Pricing

Free tier (200 notifications/month); Sales Hub Starter – Starting at $15/user/month, Sales Hub Professional – Starting at $90/user/month.

Best Use Case

Marketing professionals and salespeople are already using HubSpot Built-in CRM and looking for an integrated email tracking service without paying for an extra subscription, especially for lead nurturing.

4. MailTracker 

MailTracker allows you to track emails invisibly on Gmail without adding anything to your emails. Additionally, it is ideal for business people who wish to track critical emails while ensuring there is nothing in the email to affects your business or professional appearance. Installation on Chrome takes a short while, and it operates in the background.

Key Features

• Zero branding - There are no signatures or logos included in emails.

• Multiple Open Detection - Tracking whether recipients are opening emails multiple times.

• Timing analytics - View opening times of emails.

• Chrome Extension - Easy one-click installation, requires less setup.

• Professional appearance - Recipients never know they're being tracked.

Pros & Cons

Pricing

Free with 20 tracked emails per month; Pro at $4.99/month (unlimited tracking).

Best Use Case

Freelancers, job seekers, and consultants sending critical one-on-one emails who want stealth tracking without visible signatures, which may hamper the professionalism of an email.

5. Mailsuite (former Mailtrack)

Mailsuite has unlimited tracking for free, which makes it perfect for bulk mailers who won't be bothered with a small "Sent with Mailtrack" footer. There's much more to Mailsuite than just basic opening information, too, with click tracking, scheduling, and mail merging tools. It's probably the most generous free offer out there.

Key Features

• Unlimited Free Tracking - Track any number of emails for free.

• Double check marks - Visual indications show when emails have been read.

• Link Click Monitoring - Identify the links in your email message that are being clicked.

• Email Scheduling - Automating the sending of emails during optimized times.

• Mail merge functionality - Personalized bulk emails with tracking capabilities.

• Tracking documents - Tracking opening of attachments.

Pros & Cons

Pricing

Free (unlimited upon signing); Pro at $9.99/month (removes branding and offers additional features).

Best Use Case

Heavy mail users, like recruitment agents, real estate brokers, and salespeople who send out dozens of emails every day, require unlimited tracking capabilities without considering the monthly limits

6. Streak 

Streak gives you a full CRM system right in your Gmail inbox, allowing you to stay within Gmail at all times, without having to use other systems. According to Streak, email tracking is inherent within each interaction, and you are able to handle full sales funnels, build tailored processes, and share information among team members without ever having to leave Gmail.

Key Features

• Inline CRM - Full customer relationship management within Gmail UI.

• Pipeline customization - Build custom sales pipelines and stages.

• Built-in email tracking - Open tracking is included in CRM features.

• Mail Merge Personalization - Mass email sending with merge fields.

• Snippet templates - Predefined and easily accessible text in an email client that can be used for responses.

• Collaboration - Share emails and notes with others.

Pros & Cons

Pricing

Free (limited functionality); Solo, starting from $15/month/user; Pro, starting from $49/month/user.

Best Use Case

Small sales teams and solopreneurs who live in Gmail and want to be able to see deals in sales stages, along with email engagement metrics, without having to log in to another tool.

7. RightInbox 

RightInbox is more than just a tracking service, as it comes with email tracking along with other necessary functionalities like RightInbox email calendar, reminders, templates, and recurring emails. RightInbox is meant for businesspeople who wish to improve their RightInbox login by maximizing email solutions without monitoring.

Key Features

• Email Open Tracking - Real-time notifications for when emails are opened.

• Send Later scheduling - Queue mails for sending during optimal timings.

• Follow-up reminders - Set reminders for follow-up in case of no response.

• Email templates - Store frequently used emails for quick sending.

• Recurring Email Automation - Automate recurring emails.

• Private Note Taking - Notes added to messages for personal use.

Pros & Cons

Pricing

Free (10 emails per month), Personal ($7.95), Professional ($14.95).

Best Use Case

Solo entrepreneurs, consultants, and small businesses who require email tracking features along with productivity functionalities such as scheduling and reminders to coordinate client communication.

8. Cirrus Insight

Cirrus Insight does all of its work within the context of your inbox, and it syncs beautifully with the use of Salesforce. It has one feature known as Buyer Signals, which relies on Artificial Intelligence to score interactions based on you having the hottest leads. All of the activities you carry out through the aid of email are automatically recorded in Salesforce.

Key Features

• Buyer Signals Scoring - Artificial intelligence-based ranking for lead identification.

• Tracking & attachment links - This includes all types of email engagement.

• Salesforce sync - Automatic synchronization of data.

• Calendar Integration - Meetings may be scheduled right from an email.

• Email Campaign Sequences - Create automated follow-up sequences.

• Engagement Analytics - Detailed insights into email performance.

Pros & Cons

Pricing

Free 14-day trial; Starter at $15/month/user, Professional at $35/month/user, Custom pricing for Enterprise.

Best Use Case

Enterprise sales teams and account managers on Salesforce who want an inbox-based workflow and artificial intelligence-driven lead ranking based on email interactions.

9. Yesware

Yesware is an all-in-one sales solution that is designed for prospecting and outreach. It allows for email tracking, campaign analytics, A/B testing, meeting scheduling, and team reporting. Salespeople can now determine exactly what emails are driving responses and then leverage this information to simplify all of the outreach efforts.

Key Features

• Tracking sent emails and attachments - Tracking every kind of interaction in real time.

• Campaign analytics - Track performance on email sequences.

• A/B Testing - Test subject lines & content for optimization.

• Meeting Scheduler - Schedule meetings without the need for Emails.

• Multiple CRM integration - Integration with Salesforce, HubSpot, and many more.

• Team Reporting Dashboard - Manager reporting view of team-level email activity.

Pros & Cons

Pricing

Free version (restricted); Pro plan for $15/user/month, Premium plan for $35/user/month, Enterprise plan for $65/user/month.

Best Use Case

Outbound sales teams are running cold emailing campaigns and testing various tactics with engagement data from sequences and team performance analytics.

10. Boomerang 

Boomerang has an impressive reputation for its email scheduling function and now comes with tracking functionality that ensures you understand engagement. The business's Respondable AI allows it to assess messages before sending to offer recommendations for better results. It would be perfect for businesspeople who have to time their emails just right, considering different zones.

Key Features

• Email Tracking - See when someone opens your emails.

• Scheduling with AI - Send times recommended by Boomerang.

• Respondable AI - Receive real-time feedback on email writing tone and clarity.

• Follow-up automation - Auto-remind if recipients do not respond.

• Inbox Pause - Pause Receiving Emails to Work on Tasks.

• Meeting polls - Recipients can choose times for holding meetings.

Pros & Cons

Pricing

Free with 10 messages per month; Personal starting at $4.99/month, Professional starting at $14.99/month.

Best Use Case

Teams that operate globally and work across time zones want scheduling of emails based on their ideal reading hours, in addition to engagement and writing assistance.

11. Mixmax 

Mixmax is a sales engagement tool that considers tracking emails within the context of the full prospecting process. There are sequences to be done, templates to be used, meetings to be scheduled, and follow-ups to be tracked. The tool is used by Sales Development Representatives who send many prospecting emails every day and want to see which ones people respond to.

Key Features

• Email View Tracking - Real-time notifications for opens.

• Click notifications - When links are clicked.

• Automating a sequence - Sending multiple follow-up episodes in a sequence of e-mails.

• Meeting polls - Allow leads to select from times.

• E-mail Templates - Sales message library.

• Team analytics - Team engagement analytics dashboard.

Pros & Cons

Pricing

Free (100 messages a month); Small business $9/user/month, Growth plan $49/user/month, Enterprise custom pricing.

Best Use Case

SDRs and business development reps engaging in multi-touch cold email campaigns who are looking to monitor and improve upon engagement rates from automated sequences of emails.

12. EngageBay 

EngageBay provides an end-to-end solution for a fraction of what it would cost if I had to purchase these tools separately. I get email tracking, CRM functionality, marketing automation, landing pages, and a help desk all under one roof. None of these functionalities is as robust as their separately available counterparts, but I wouldn't trade them for the price.

Key Features

• Unified Platform - CRM, Marketing, Services – all on a single Platform.

• Email tracking & automation - Track opens, automate follow-ups.

• Landing page builder - Build pages easily without coding.

• Contact Management - Managing customers and prospects.

• Marketing automation - Launch campaigns based on behaviors.

• Drag-and-drop email builder - Easy creation of professional-looking emails.

Pros & Cons

Pricing

Free (up to 15 users); Basic $9.99 per month, Growth $39.99 per month, Pro $79.99 per month.

Best Use Case

Bootstrapped startups & micro-businesses who want a CRM and email marketing solution in an all-in-one package without breaking the bank.

13. Mailbutler 

Mailbutler is developed specifically for people using the operating system from Apple and favoring their Mail client over Web-based mail solutions. It brings to their client all tracking, scheduling, notes, and tasking features of Mailbutler without requiring them to use a different platform. It is an optimal solution for those fond of Mac and its products.

Key Features

• Improvement of Apple Mail - Native support for the macOS Mail client.

• Email tracking - Open & Read Notifications.

• Send later - Send emails when you choose.

• Follow-up reminders - Do not ever forget follow-up reminders.

• Contact notes - Provide additional information for email addresses.

• Task management - Emails to tasks.

Pros & Cons

Pricing

Free (limited), Personal ($4.95), Business ($9.95), Pro ($24.95).

Best Use Case

Freelancers, designers, or consultants who prefer using the native interface provided by Apple's Mail but require tracking functionalities without switching to web-based mail solutions.

14. Zoho Campaigns

Zoho Campaigns' marketing capabilities are quite strong, providing tracking capabilities for its marketing emails. Also, it does not matter at which other services of Zoho you are already a customer – Zoho Campaigns will integrate everything at an immensely affordable cost. The tracking capabilities here are based on the campaigns, not individual emails.

Key Features

• Comprehensive Tracking - Opens, clicks, bounces, and unsubscribes.

• A/B testing - Optimize subject lines and content.

• Dynamic Emails - Personalize content per recipient.

• Automation of workflow processes - Building complex triggered campaigns.

• Integration of social media - Email can be combined with posts on social media websites like Facebook.

• Sequences for Autoresponders - Creating drip campaigns.

Pros & Cons

Pricing

Free (up to 2,000 subscribers and 12,000 emails per month), Standard $3/month, Professional $4.50/month, Premium $6/month.

Best Use Case

Small businesses that are already using Zoho CRM, Zoho Books, or Zoho applications and are looking for an inexpensive and easily integrated way to market their business through emails and track them.

15. GetNotify 

The service, called GetNotify, reduces email tracking capabilities to the bare essentials and provides them for free - and this is for all eternity, with no pro features or any limitations within a given month. The reason for this generosity might have something to do with the fact that it is ad-supported.

Key Features

• Completely free - There are no pricing tiers that require users to pay fees.

• Read Receipts - Basic notice of when e-mails are opened.

• Location data - View the geographic location of opens.

• Device tracking - Opened on a device or a desktop computer.

• Simple setup - Quick registration and installation.

• No Subscriptions - No cost, period.

Pros & Cons

Pricing

Freely available (ad-supported).

Best Use Case

For students, job seekers, or general users who need to follow through on important emails, for example, job applications or client proposals, with no financial implications.

16. Constant Contact 

Constant Contact is very good at integrating event management and email marketing. You can organize registrant pages, send promotional emails, and analyze results all in one place. It is most commonly used for nonprofit organizations, small businesses, and companies that organize workshops, charity events, and community gatherings.

Key Features

• Event Management - Registration page creation with tracking features.

• Tracking the Email Campaign - Openings and Clicks on Emails.

• Contact segmentation - Target specific groups of audiences.

• Automated Workflows - Actions to launch emails.

• Social media integration - Share across social media platforms.

• Email Template Library - Hundreds of pre-designed emails.

Pros & Cons

Pricing

60-day free trial; Core for $12/month (for a maximum of 500 contacts), Plus for $35/month (for advanced features).

Best Use Case

Local businesses, Non-profit institutions, Organizers of events such as workshops, non-profit events, or online webinars.

Final Thoughts

Email tracking software has become a must-have for small businesses looking to improve follow-ups, understand customer intent, and close more deals efficiently. The right tool gives you clear visibility into opens, clicks, and engagement, helping you focus on leads that are most likely to convert.

While some platforms focus on simplicity and affordability, others offer deeper analytics and CRM integrations for growing teams. The best choice depends on your business size, sales process, and how much insight you need into email performance. By choosing a solution that fits your workflow and budget, you can turn everyday emails into a powerful driver of growth in 2026 and beyond.