Top 6 Email Marketing Software for Customer Feedback Collection in 2026

Email marketing remains one of the strongest marketing tools today, especially given a predicted increase in the number of email users worldwide. According to the latest email marketing statistics, “around three-quarters of marketers prefer email as their go-to channel for ROI, where up to 2x improvement can be achieved year over year.”

Customer feedback is more than just data, it’s your guide to customer retention, growth, and loyalty. But here’s the problem: getting people to actually respond to your surveys is tougher than ever.

The traditional method of customer feedback requires customers to go through several steps: open an email, click on the link, wait for the page to load, and then fill out the form. That’s four points of potential drop-off before you even get your first response.

The answer? Say hello to the new wave of email marketing platforms that allow you to put the feedback form right inside the email itself, turning passive communications into active experiences that increase response rates by as much as 73%.

Why Email Marketing Software Matters for Feedback Collection

Before we dive into the tools, let's address the elephant in the room: why use email marketing software for feedback instead of dedicated survey tools?

• Speed to insight: Email is where your customers already are. No redirects, no new tabs, no waiting.

• Better response rates: Interactive emails remove friction, resulting in 2-3x higher completion rates compared to traditional survey links.

• Automation at scale: Today’s email tools enable you to send feedback requests based on customer behavior, purchases, or support interactions, automatically.

• One platform for all: When your email marketing and feedback are in one place, you can segment, personalize, and respond to insights without switching between tools.

Our Evaluation Criteria

We evaluated these platforms based on:

• In-email interactivity: Is it possible for customers to respond to surveys without having to leave the inbox?

• Automation capabilities: How user-friendly is it to automatically send feedback surveys?

• AI assistance: Does the system help with creating, optimizing, and analyzing feedback campaigns?

• Deliverability: Will your surveys actually end up in the inbox?

• Analytics depth: Are you able to pull useful data from the feedback responses?

• Pricing value: What do you get for your money?

Comparison Table: At a Glance

Best Email Marketing Platforms for Customer Feedback Collection

1. Mailmodo

Mailmodo is an AI email marketing platform that specializes in interactive AMP. emails. Unlike traditional email tools that redirect customers to external survey pages, Mailmodo embeds feedback forms directly inside emails, allowing customers to respond without leaving their inbox.

The platform combines email marketing automation with AI assistance to help teams plan, create, and optimize feedback campaigns with minimal manual effort.

Key Features for Feedback Collection

• Interactive AMP Emails: Create surveys, polls, rating scales, and feedback forms that function directly inside Gmail, Yahoo, and other AMP-supported email clients. Customers submit responses without leaving their inbox, eliminating the primary friction point in traditional feedback collection.

• AI Email Assistant: Generate complete feedback campaign strategies, subject lines, and email copy through conversational AI. Describe your feedback goals, and Mailmodo's AI Agents build the entire campaign structure, timing recommendations, and content.

• AI-Powered Audience Segmentation: Create precise customer segments using natural language descriptions. Simply describe your target audience, and the AI automatically generates the segment.

• Smart Email Automation: Build automated customer journey workflows with AI-suggested triggers, pre-filled templates, and customizable timing. Set up systematic feedback collection across the entire customer lifecycle.

• Email Deliverability Infrastructure: Optimize inbox placement with built-in deliverability features, including sender reputation management, spam testing, and smart sending logic to maximize open rates.

Strengths

• Interactive AMP emails enable in-inbox survey completion, eliminating the biggest drop-off point in traditional feedback collection.

• AI-powered campaign creation handles strategy, copywriting, and segmentation with minimal manual effort.

• Strong email deliverability infrastructure ensures surveys reach the inbox, not spam folders.

Limitations

• No SMS marketing, i.e., concentrating on Email only

• Slight learning curve when getting started with AI agents for the first time.

•  High-end automation is available on higher-end plans beyond the Pro free trial

Pricing: Forever-free Lite plan supports 500 contacts with full AMP functionality. Pro plans start at $79/month (billed annually) with a 21-day free trial.

2. HubSpot Service Hub

HubSpot's customer feedback functionality lives within their Service Hub, creating a unified ecosystem where feedback data connects directly to customer records, support tickets, and sales information. As part of the broader HubSpot CRM platform, it offers seamless integration across marketing, sales, and service operations.

Key Features for Feedback Collection

• Custom Survey Builder: Create surveys with multiple question types, including NPS, CSAT, CES, multiple choice, and open-ended questions. Customize branding, logic flows, and follow-up actions based on responses.

• Automated Feedback Routing: Route survey responses to relevant team members automatically based on customer answers, ensuring timely follow-up on negative feedback or escalation requests.

• CRM Integration: Feedback data flows directly into customer profiles, creating a complete view of customer sentiment alongside purchase history, support interactions, and communication logs.

• Multi-language Support: Deploy surveys in multiple languages for global customer bases, with automatic translation capabilities for international teams.

• Business Intelligence Integrations: Native connections with Slack, Jira, and BI tools allow feedback insights to flow into existing workflows and dashboards.

Strengths

• Deep integration with HubSpot's  Built-in CRM creates a unified customer view across all touchpoints.

• Automated workflow capabilities route feedback to the appropriate teams instantly.

• Enterprise-grade reporting and analytics with customizable dashboards

• Multi-language support suitable for global organizations

Limitations

• Lacks in-email interactive capabilities; customers must click through to external survey pages.

• Professional tier pricing ($500/month) can be prohibitive for smaller teams.

• Steep learning curve for teams not already familiar with the HubSpot ecosystem

• Best value requires investment in the broader HubSpot platform, not just Service Hub.

Pricing: The starter tier at $20/month offers basic functionality. Professional tier ($500/month) includes advanced automation and reporting. Enterprise tier (custom pricing) adds predictive analytics and advanced customization.

3. SurveyMonkey + Email Integration

SurveyMonkey is one of the most recognized survey platforms globally, specializing in sophisticated survey creation with extensive customization options. While primarily a survey tool rather than an email marketing platform, it integrates with email software to distribute feedback requests.

Key Features for Feedback Collection

• Extensive Question Types: Choose from 15+ question formats, including multiple choice, rating scales, matrix questions, slider scales, ranking questions, and open-ended responses. Each question type offers extensive customization options for formatting and validation.

• Advanced Branching Logic: Create dynamic surveys that adapt based on respondent answers. Show or hide questions, skip to specific pages, or terminate surveys based on conditions to create personalized survey experiences that reduce fatigue.

• Template Library: Access hundreds of pre-built, expert-designed survey templates covering NPS, CSAT, employee feedback, market research, event evaluation, and industry-specific scenarios. Templates include recommended question flows and best practices.

• Integration Ecosystem: Connect with CRM systems (Salesforce, HubSpot), email marketing tools (Mailchimp, Constant Contact), productivity apps (Slack, Microsoft Teams, Google Workspace), and analytics platforms via API or native integrations.

Strengths

• Industry-leading survey customization with 15+ question types and extensive formatting options for complex research needs

• Sophisticated branching logic and skip patterns enable adaptive survey flows that reduce respondent fatigue.

Limitations

• Not an email marketing platform; requires a separate tool for email distribution (e.g., Mailchimp), increasing cost and complexity

• Surveys require click-through to external pages, creating friction that reduces response rates compared to in-email solutions.

Pricing: Free Individual plan offers basic surveys (10 questions, 40 responses). Team Advantage at $25/user/month unlocks unlimited questions, advanced logic, and integrations. Enterprise plans offer custom pricing for white-label surveys and advanced features.

4. Zonka Feedback 

Zonka Feedback specializes in omnichannel feedback collection, enabling businesses to gather customer insights across email, SMS, website, in-app, QR codes, offline kiosks, and tablets. This makes it particularly valuable for businesses with both digital and physical customer touchpoints.

Key Features for Feedback Collection

• Multi-Channel Distribution: Deploy identical surveys across email, SMS, WhatsApp, website widgets, mobile apps, QR codes, tablets, and offline kiosks. All response data flows into a unified dashboard for centralized analysis regardless of collection channel.

• Real-Time Alerts: Configure instant notifications via email, SMS, Slack, or Microsoft Teams when specific feedback triggers occur (e.g., low scores, negative keywords, critical issues). Enable immediate response and service recovery actions.

• Offline Survey Capabilities: Collect feedback via tablets or kiosks in locations without internet connectivity. Responses are stored locally and automatically sync to the cloud when the connection is restored, ensuring zero data loss.

• WhatsApp Integration: Send surveys and collect responses directly through WhatsApp Business API, meeting customers on their preferred messaging platform with conversational survey experiences.

Strengths

• A true omnichannel approach unifies feedback from digital and physical touchpoints into a single source of truth.

• Offline survey capability is critical for retail stores, hospitality venues, events, and locations with unreliable internet.

• Real-time alert system enables rapid response to negative feedback, improving service recovery and customer retention.

Limitations

• Email surveys lack in-email interactivity; customers must click through to external pages, reducing response rates. Thuserrr interface can feel less polished and intuitive compared to specialized email marketing platforms.

• Limited AI assistance for campaign creation, optimization, and automated insights generation

Pricing: The starter plan at $49/month covers basic features. Professional ($99/month) adds advanced workflows and integrations. Enterprise (custom pricing) includes white-labeling and dedicated support.

5. Qualtrics Experience Management

Qualtrics is an enterprise-grade experience management platform used by Fortune 500 companies for sophisticated customer, employee, product, and brand research. It combines survey capabilities with advanced analytics, AI-powered insights, and statistical modeling tools.

Key Features for Feedback Collection

• AI-Driven Conversational Insights: Advanced natural language processing analyzes open-ended responses, automatically identifies themes and sentiment, and can trigger follow-up questions to respondents to clarify vague or incomplete answers, generating richer qualitative insights.

• Expert-Built Templates: Access survey templates designed by PhD researchers and experience management experts, optimized through rigorous testing for maximum reliability, validity, and response quality across industries and use cases.

• Multi-Channel Distribution: Deploy surveys via email, SMS, website intercepts, mobile apps, API integrations, and embedded widgets. Customer data flows into a centralized experience management platform for unified analysis.

• Text Analytics and Sentiment Analysis: Automated natural language processing categorizes, scores, and trends open-ended feedback at scale. Identify emerging themes across thousands of responses without manual coding.

Strengths

• Industry-leading analytics and statistical modeling capabilities eliminate the need for external data science tools.

• AI-powered insights automatically surface trends, anomalies, and correlations across massive datasets without manual analysis

• Expert-designed templates based on research science principles ensure survey validity and reliability for rigorous insights.

Limitations

• Enterprise pricing starts at $1,500+ annually for small teams and scales significantly higher for larger deployments.

• Steep learning curve requires dedicated training, onboarding, and potentially specialized resources to maximize platform value.

Pricing: Custom pricing based on organization size, feature requirements, and response volume. Entry-level typically starts around $1,500/year for small teams; enterprise deployments commonly exceed $50,000 annually.

6. Survicate 

Survicate focuses on speed and simplicity for product and marketing teams running rapid experimentation cycles. The platform emphasizes fast deployment across web, email, in-app, and mobile channels with minimal setup time.

Key Features for Feedback Collection

• Drag-and-Drop Survey Builder: Create and launch surveys in minutes using an intuitive visual builder with no coding or design skills required. Pre-built question blocks, templates, and themes accelerate deployment from concept to live survey.

• Advanced Targeting: Deploy surveys based on user behavior (page visits, clicks, time on site), user properties (location, device, referral source), URL patterns, exit intent, scroll depth, and custom JavaScript events for precise audience targeting.

• Multi-Channel Distribution: Deploy identical surveys across email campaigns, website widgets, in-app messages, mobile applications, and shareable links. Unified response dashboard consolidates data regardless of collection channel.

• CRM Enrichment: Native integrations with HubSpot, Salesforce, Intercom, and Segment automatically push survey responses into customer profiles, enriching segmentation and enabling personalized follow-up based on feedback.

Strengths

• Extremely fast deployment; surveys can be created and published within minutes, ideal for rapid experimentation cycles

• Partial response capture maximizes data collection from incomplete submissions, increasing total usable insights significantly.

Limitations

• Email surveys requirea click-through to external pages with no in-email interactivity, creating friction that reduces response rates.

• Limited AI assistance compared to newer platforms; relies more on manual campaign creation and optimization.

Pricing: Free plan includes basic surveys with 100 responses/month. Business plan ($149/month) unlocks unlimited surveys, advanced targeting, and integrations. Enterprise (custom pricing) adds white-labeling and priority support.

Final Thoughts

Gathering customer feedback should not be an afterthought of your email marketing campaign. With the right tools, you can collect feedback seamlessly through surveys, forms, and interactive emails, right within your inbox. By selecting the best email marketing software available for gathering feedback, you can use every email marketing campaign as a chance to learn more about your customers and make decisions that will help you grow in 2026 and beyond.