10 Best Klaviyo Alternatives Worth Switching to in 2026

Klaviyo is widely used, but many are now looking for tools that offer better pricing, stronger automation, and more reliable performance. The market in 2026 includes several platforms that match Klaviyo’s capabilities while providing clearer value, easier workflows, and more advanced AI features.

According to the latest email marketing statistics, nearly three-quarters of marketers rely on email as their top ROI channel. Many also report up to a 2x year-over-year improvement after switching to more efficient tools. 

This guide highlights the best Klaviyo alternatives in 2026 to help you choose a platform that supports higher engagement and consistent revenue growth.

Why Businesses Are Looking for Klaviyo Alternatives

Before diving into the best Klaviyo alternative, let's understand why so many businesses are switching away from Klaviyo:

Recent Pricing Changes Hit Hard

Since February 2025, Klaviyo has shifted to "active profile" billing, charging for all subscribers, regardless of whether you email them or not. This means even suppressed contacts count toward your bill, causing unexpected cost increases of 20-25% for many businesses.

• Expensive pricing structure: Starting at $20/month for just 500 contacts, costs escalate rapidly

• Steep learning curve: Complex interface overwhelming for beginners

• Limited customer support: Free plan users get only 60 days of email support

• Unfair billing practices: Automatic upgrades without warning when exceeding limits

• Disabled accounts: Some users report account suspensions without clear explanations

Quick Snapshot of the Best Klaviyo Alternatives

Top 10 Best Klaviyo Alternatives You need to Try in 2026: The Ultimate Guide

Explore 10 Best Klaviyo Alternatives That Can Help You Drive Better Results:

1. Mailmodo

Pricing: Free plan: ForeverFree Plan with limited features |Starts from $39/month

Mailmodo is an AI-powered email marketing software that helps you create, automate, and optimize campaigns effortlessly. From planning strategy to writing copy and building journeys, Mailmodo’s AI Agents handle it all, with no technical expertise needed. It’s the fastest way to send smart, interactive, and high-performing emails

The platform is effortlessly the best Klaviyo alternative as it blends the future of Interactive AMP email with conventional HTML email, so you can choose the level of interactivity that fits the type of user. In other words, a campaign built with Mailmodo is automatically compatible with all major email clients, so you don't need to worry about who your recipients are or what they are using.

Key Features

• Start your email marketing journey with AI. Get campaign strategies, subject lines, and contextual copy suggestions by simply chatting with Mailmodo’s AI Agents

• Design polished, on-brand emails in seconds. Generate complete layouts or remix existing ones, and instantly change fonts, colors, or content using simple AI commands.

• Create dynamic, app-like experiences inside emails such as forms, polls, surveys, and product showcases to drive higher engagement and conversions.

• Target the right people effortlessly. Describe your audience and Mailmodo’s AI automatically builds precise segments based on your data, ready for personalization.

• Set up complete customer journeys with ease. Get AI-suggested workflows, pre-filled templates, and customizable triggers for any use case.

• Send large-scale email campaigns to thousands of contacts at once and optimize them with AI insights.

Why Choose Mailmodo Over Klaviyo

• End-to-end AI-driven automation: Mailmodo’s AI Agents streamline the full email workflow from strategy to journey building for efficient, optimized execution.

• A Best Klaviyo alternative: Mailmodo offers a more affordable and advantageous free plan.

• Non-technical: The drag-and-drop builder works for both AMP and HTML emails.

• Organized deliverability: Support is specially dedicated to ensuring that emails reach the inboxes.

• Compatible with clients: Interactive features are supported on Gmail, Yahoo, and Apple Mail.

• AI-Generated Campaign Copy : contextual suggestions for subject lines and email content.

• Prebuilt Automation Templates: quick setup for onboarding, cart recovery, and re-engagement.

• Integrations: connect seamlessly with CRMs, eCommerce tools, and analytics platforms.

Best For

SMBs, SaaS brands, and marketers looking to boost engagement and conversions through AI Email marketing

2. Sender

Pricing: Free until 2,500 contacts | Paid plans starting from $15/month

Key Features

• Shopify integration for SaaS brands' automation, such as order confirmations, shipping notifications, and customer follow-ups.

• Powered by SMS marketing, the brand can now reach customers in a multi-channel manner, with campaigns coordinated on all channels.

• An abandoned-cart strategy with the help of automated reminder sequences to re-attempt sales that have gone cold.

• Product recommendations using AI to suggest the most relevant products based on browsing and purchase history.

• A/B testing is included to optimize the subject line, content, and sending time for better results.

• Completion of pre-built automation workflows like welcome series, win-back campaigns, and post-purchase engagement.

Why Choose Sender Over Klaviyo

• Great free plan: 15,000 emails/month to 2,500 subscribers (vs. Klaviyo's 500 emails).

• Clear pricing: No hidden costs or surprise billing increases.

• 24/7 Support: Real people are always there to help.

• Easy to use: Simple and user-friendly interface with little or no training required.

• Small businesses benefit most: Achieve pro-level results without paying an enterprise price.

Best For

New businesses, small SaaS brand stores, and companies that prioritize affordability without compromising on the essential features.

3. Omnisend

Pricing: A free plan is available | Paid plan starts from $20/month (1,000 contacts)

Omnisend is a platform for orchestrating complex multi-channel campaigns with an easy-to-use interface that allows seamless integration of email, SMS, and push notifications into a single customer journey. Unlike ordinary email-only platforms, Omnisend understands that consumers of today are tech-savvy and interact with brands through different touchpoints, and therefore offers the necessary tools to create unified experiences. 

The platform is packed with e-commerce-specific templates and workflows tailored for online retailers, thus saving the time it would have taken to build from scratch. With robust segmentation capabilities, dynamic product recommendations, and a full suite of performance analytics, Omnisend offers the power of an enterprise product in a package that is friendly to growing businesses.

Key Features

• Easily customizable email by drag-and-drop functionality, along with proper templates that are device and email-client-friendly.

• Superb segmentation based on purchase history, browsing behavior, engagement levels, and custom properties.

• A product recommendation engine that automatically suggests relevant items to increase average order value.

• Forms and popups with exit-intent triggers are there to help in growing your list with the help of spin-to-win wheels and customizable designs.

• Sales and performance reporting, along with revenue tracking, attribution, and ROI calculations for every campaign.

• Multi-channel automation that uses email, SMS, and push in single workflows for the highest possible reach.

Why Choose Omnisend Over Klaviyo

• Multi-channel flows: Email, SMS, and push notifications can be combined in one automation.

• SaaS brands-focused: Done-for-you templates for abandoned carts, welcome series, and more.

• User-friendly: Setting up is simpler than with Klaviyo.

• Better free plan: 500 emails/month rather than Klaviyo's 500 total.

• More intuitive interface: Less steep learning curve due to the visual workflow builder.

Best For

Growing SaaS brands on Shopify, WooCommerce, or BigCommerce need sophisticated automation.

4. Brevo

Pricing: Free (300 emails/day) | Paid from $12/month

Brevo is the only email marketing platform with a flexible pricing model, i.e., the price is more about how many emails are sent rather than the number of contacts one holds, so it can be a very economical solution for a company that has a large database of contacts but only sends out a few emails. In simple terms, a fair amount of emails can go out of the house, but the cost of the business will not increase in proportion as their contact list grows by way of this innovative pricing structure. 

In fact, the platform's AI assistant Aura is letting marketers come up with engaging email content, subject lines, and campaigns by itself, which in turn can result in the less frequent use of a content team. 

Key Features

• Marketing automation with a visual workflow builder for creating triggered campaigns and customer journeys.

• Sales CRM includes contact management, deal tracking, and sales pipeline visualization at no extra cost.

• Transactional email API for sending order confirmations, shipping updates, and password resets with high deliverability.

• Landing page builder with drag-and-drop editor and A/B testing to convert visitors into subscribers.

• WhatsApp marketing integration for reaching customers on their preferred messaging platform.

• Aura AI for content generation, creating email copy, subject lines, and campaign suggestions using artificial intelligence.

Why Choose Brevo Over Klaviyo

• Unlimited contacts on free plan: Store as many as you need.

• Pay-per-email: Only pay for what you send.

• Multi-channel platform: Email, SMS, WhatsApp, live chat, and CRM included.

• Better free tier: 300 emails daily vs. Klaviyo's 500 monthly.

• More cost-effective: Save significantly if you have large lists with moderate sending.

Best For

Businesses with large contact lists but infrequent sending schedules, B2B companies, and service-based businesses.

5. ActiveCampaign

Pricing: Starts at $15/month for up to 1,000 contacts

ActiveCampaign has been the go-to platform for CRM integration capabilities. The strong point of the platform is that sales and marketing teams can use the same data, thereby collaborating and leveraging their respective efforts more efficiently. ActiveCampaign uses machine learning algorithms to come up with predictive features such as send-time optimization and content recommendations, thus enabling the delivery of the messages to the contacts when they are most willing to open them.

What's more, it has the ability to go far beyond regular email marketing to provide lots of advanced features like lead scoring, win probability, and attribution reporting that help businesses uncover the real revenue drivers behind their marketing activities.

Key Features

• Visual automation builder with conditional logic, split testing, and goal tracking for creating sophisticated customer journeys.

• Predictive sending and content using machine learning to optimize when emails are sent and which content performs best.

• Attribution reporting that tracks which campaigns and touchpoints contribute to conversions and revenue.

• Site and event tracking, monitoring customer behavior across your website and apps to trigger relevant automations.

• Win probability scoring calculates the likelihood of closing deals based on engagement and behavior patterns.

• Email/SMS marketing combined with unified contact profiles and coordinated multi-channel campaigns.

Why Choose ActiveCampaign Over Klaviyo

• More automation options: 900+ templates vs. manual setup.

• Built-in CRM: Track customer interactions and sales pipeline.

• Better value: More features at lower price points.

• Lead scoring: Automatically prioritize hot leads.

• Easier implementation: Pre-built recipes reduce setup time dramatically.

Best For

B2B businesses, agencies managing multiple clients, and businesses needing CRM and marketing automation in one platform.

6. Moosend

Pricing: Up to 1,000 contacts are free forever | Pricing starts at $9/month

The AI-powered recommendation engine built into the platform analyzes the client's behavior to automatically suggest the products that the client is most likely to buy, thus increasing both the relevance and the revenue without the need for any manual intervention. With an amazing 98% deliverability rate, which is one of the highest in the entire market, Moosend is making sure that your messages, which you have put a lot of effort into, do not go to the spam folders but rather to the inboxes.

This platform comes with an SMTP server to send transactional emails, a landing page builder, and real-time analytics, which is everything that is required for detailed email marketing in one budget-friendly package. If there are businesses that fear complex platforms, then Moosend is the right choice for them since it gives professional capabilities with consumer-friendly simplicity.

Key Features

• AI-powered product recommendations automatically suggest items based on browsing history, purchase patterns, and similar customer behavior.

• Advanced segmentation with unlimited custom fields and dynamic groups that update in real-time based on actions.

• Landing page builder with professionally designed templates and conversion-optimized layouts.

• SMTP server included for sending transactional emails with the same high deliverability as marketing campaigns.

• Real-time analytics tracking opens, clicks, conversions, revenue, and subscriber growth with customizable dashboards.

• Transactional email support for order confirmations, password resets, and automated notifications.

Why Choose Moosend Over Klaviyo

• Easy to understand pricing: It only costs $9/month.

• 98% deliverability rate: Inbox placement at the industry-leading level.

• Free trial of 30 days: You have full access to all features.

• Without a contract: You can cancel at any time.

• More advanced: The interface is more intuitive, which minimizes the training time.

Best For

Marketing neophytes, small SaaS brands, and companies that want professionalism without the hassle.

7. MailerLite

Pricing: Up to 1,000 contacts are free | Paid plans start at $10/month

MailerLite, the platform, has won a great number of awards for its user-friendliness and user experience, thus being a preferred tool among creators, bloggers, and small business owners who want to focus on content creation rather than struggling with complicated software. The thing that separates MailerLite from the crowd is enabling a user to both sell and deliver digital products directly on the platform without the need for a separate e-commerce infrastructure. You get to create, market, and distribute ebooks, courses, or digital downloads all in one place.

The website builder that comes with it means that the whole online presence can be built for you within MailerLite, be it landing pages or entire websites, and all of them can be managed from one place. This all-in-one approach is great for solopreneurs and small teams as it removes the complexity of handling multiple tools while still keeping the expenses predictably low.

Key Features

• Drag-and-drop editor with rich text formatting, image galleries, and video embedding for creating beautiful emails quickly.

• Email automation with visual workflow builder supporting time delays, conditional splits, and action-based triggers.

• Landing pages and websites with hosting included, responsive templates, and custom domain support.

• Pop-up forms with exit-intent triggers, slide-ins, and embedded options to grow your subscriber list.

• Newsletter templates designed specifically for content creators and publishers with clean, readable layouts.

• Subscriber management with tagging, segmentation, and engagement tracking to understand your audience.

Why Choose MailerLite Over Klaviyo

• Website builder is part of the package: Build and host your entire site.

• Digital product sales: Sell and deliver ebooks, courses directly.

• Simple interface: Best email tool for ease of use.

• Free plan with a lot of features: More than Klaviyo's free tier.

• One platform solution: Email, website, and e-commerce in one platform.

Best For

Content creators, digital product sellers, small businesses that put simplicity first, and newsletter publishers.

8. Drip

Pricing: Starts at $39/month for 2,500 contacts

Drip is a customer-centric SaaS brand perfect for e-commerce, where visitor and marketing data are combined for powerful segmentation. In some ways, it is like Klaviyo but with more advanced tracking tools. One of the main strengths of this platform is to connect anonymous web visitors with known customers, thus creating complete behavioral profiles that serve as the basis of the hyper-personalized marketing campaigns.

Customers through Drip's tagging system can be the attribute or action, which, from product tastes to lifecycle stage, triggers the segmentation that goes far beyond demographics.

Key Features

• Customer tagging system allowing unlimited custom tags to track any attribute, behavior, or lifecycle stage.

• Revenue attribution that tracks the source of almost every purchase back to specific campaigns, emails, and other customer journey touchpoints.

• Split testing of subject lines, content, send times, and entire workflows with statistical significance calculationsOn-sitete personalization allowing the dynamic display of content on your website that is based on visitor behavior and customer attributes.

• Dynamic content that changes email content based on subscriber data, preferences, and real-time conditions.

• Predictive sending leveraging machine learning to find the perfect time for sending emails to individual subscribers.

Why Choose Drip Over Klaviyo

• Visual workflow builder: Complex automations can be visually created.

• Extensive segmentation: Behavior and engagement-based segments.

• Right message, right time: Very advanced trigger options.

• SaaS brands integrations: Deep Shopify, WooCommerce linkages.

• Better tracking: More in-depth visitor-to-customer journey tracking.

Best For

Medium to large SaaS businesses, brands with complex customer journeys, and businesses prioritizing personalization.

9. HubSpot

Pricing: Free plan (2,000 emails/month) | Paid from $20/month

HubSpot is more than just an email marketing platform; it is a complete business solution. Klaviyo is solely focused on email/SMS, while HubSpot offers CRM, sales tools, customer service, and marketing, all integrated. This union approach means that every team in your organization operates from the same customer data, thus breaking the silos and providing a smooth customer experience throughout the entire lifecycle.

HubSpot offers a very generous free plan, which provides features that would normally cost a few hundred dollars per month with other platforms, and hence is the perfect choice for startups and small businesses who want to create professional marketing operations. When your business is booming, HubSpot will be there for you by offering sales automation, customer service ticketing, operations hubs, and enterprise features without the need to switch to different platforms.

Key Features

• Email marketing automation with visual workflow builder, personalization tokens, and smart content that adapts to recipients.

• Landing pages and forms with A/B testing, progressive profiling, and conversion analytics to optimize lead generation.

• Social media management to schedule posts, monitor mentions, and analyze engagement for all major platforms.

• Reporting dashboards with customizable widgets, attribution reports, and campaign ROI tracking.

• Contact and deal management with full CRM capabilities, including contact timeline, company records, and deal stages.

• Live chat and chatbots for real-time website engagement, lead qualification, and customer support automation.

Why Choose HubSpot Over Klaviyo

• Complete CRM included: Manage the customer lifecycle in its entirety.

• Generous free tier: More than enough for small businesses.

• Scalable: It grows with your business.

• Sales pipeline visualization: Monitor the progression of deals through stages.

• Unified platform: Marketing, sales, and service under one roof.

Best For

Companies looking for an all-in-one solution, B2B businesses, agencies, and enterprises need integrated tools.

10. Kit (formerly ConvertKit)

Pricing: Free up to 10,000 contacts | Paid from $15/month

Kit caters to the needs of creators, bloggers, and newsletter publishers only. In contrast to Klaviyo's SaaS brand's focus, Kit assists you in building an audience and making money through newsletters. The platform realizes that creators are different from e-commerce businesses in that they need community building, content distribution, and revenue-earning tools through subscriptions and sponsorships rather than product sales to be successful. It is very easy with Kit's visual automation builder to come up with a sophisticated email series that nurtures a subscriber base is nurtured from being just readers into becoming customers or members who pay.

The exceptionally generous free plan, allowing up to 10,000 subscribers, is a way of acknowledging that, though it takes time to build an audience, it should not require a large budget.

Key Features

• Visual automation builder that is drag-and-drop simple for the creation of welcome sequences, content funnels, and product launches.

• Subscriber tagging that allows unlimited custom tags to segment based on interests, engagement, and customer journey stage.

• Email sequences that include delays, conditions, and goal tracking to nurture subscribers towards specific outcomes.

• Creator recommendations that link you with complementary creators for cross-promoting and audience growth in an organic way.

• Support for paid newsletters with subscription management, payment processing, and member-only content delivery.

• Sponsor management tools that assist in the tracking of partnership agreements, creating sponsored content, and managing advertiser relationships.

Why Choose Kit Over Klaviyo

• Enormous free plan: 10,000 contacts with all features enabled.

• Creator network: Other creators help to find you.

• Landing pages: Easily create pages for subscribers.

• Commerce tools: Products and subscriptions can be sold.

• Creator-focused: Designed for audience building, not just sales.

Best For

Content creators, bloggers, course creators, newsletter publishers, influencers.

Real User Experiences: Why They Left Klaviyo

Cost Concerns:

"Klaviyo now charges based on the number of active profiles, causing many businesses to face higher-than-expected monthly costs." - G2 Reviewer.

Complexity Issues:

"It can feel overwhelming at first, especially with so many features and settings." - TrustRadius Reviewer

Support Problems:

"Zero customer service after purchase." - Trustpilot Reviewer

Billing Frustrations:

"With the new enforced plans, there's no way to be billed based on email sends! I didn't think it was transparent what was happening." - Reddit User.

Final Thoughts

Klaviyo is a strong platform, but it is not always the best fit for every business. Many alternatives now offer simpler automation, richer AI features, and more flexible pricing. The best choice depends on your industry, marketing goals, and the scale of your audience.

Before deciding, test a few tools to understand their workflows, automation depth, and cost at different list sizes. The right Klaviyo alternative should help you save time, improve targeting, and drive better results throughout your entire email marketing lifecycle in 2026.