16 Best Mailchimp Alternatives for 2026 You Should Try

In 2026, email marketing has evolved, and automated workflows, AI-powered personalization, stricter privacy laws, and higher delivery standards have reshaped how brands communicate. And according to the latest email marketing statistics, nearly three-quarters of marketers rely on email as their top ROI channel, many reporting up to a 2× year-over-year improvement.

If you’re re-evaluating your stack or just exploring options beyond Mailchimp, this guide presents the best alternatives. We selected tools offering stronger automation, smarter segmentation, better deliverability, or more competitive features, from budgeting startup-friendly to enterprise-ready.

This guide breaks down the 16 best Mailchimp alternatives in 2026 to help you compare features, understand trade-offs, and find the platform that truly supports your growth.

Why Businesses Are Leaving Mailchimp in 2026

Before we dive into alternatives, let's understand why so many marketers are making the switch.

• Rising Costs: Mailchimp's pricing has increased significantly over the years. What started as an affordable solution now costs 20-50% more than comparable platforms for the same number of subscribers.

• Complex Contact Counting: Mailchimp counts the same person multiple times if they appear on different lists, inflating your costs unnecessarily.

• Feature Limitations: Many essential features, like automation workflows, are now locked behind expensive paid plans. The free plan has become increasingly restrictive.

• Cluttered Interface: The platform has become overly complex, with numerous features, making it challenging for beginners to locate essential tools.

• Support Concerns: Users consistently report slow response times and limited support options, especially given the premium pricing.

What Makes a Great Mailchimp Alternative?

The best email marketing platforms should offer:

• Transparent pricing based on actual subscribers, not duplicates

• Powerful AI automation that makes email marketing effortless

• Beautiful, responsive templates that work on all devices

• Advanced segmentation to target the right audience

• Strong deliverability rates to ensure emails reach inboxes

• Reliable customer support when you need help

• Seamless integrations with your existing tools

Quick Comparison Table: Find Your Best Match

1. Mailmodo

Mailmodo is an AI-powered email marketing software that helps you create, automate, and optimize campaigns effortlessly. From planning strategy to writing copy and building journeys, Mailmodo’s AI Agents handle it all, with no technical expertise needed. It’s the fastest way to send smart, interactive, and high-performing emails.

Key Features

• AI-powered email creation and automation builder

• Use the drag-and-drop and WYSIWYG editor to customize emails exactly how you want.

• Up to 257% more feedback with in-email surveys

• Smart AI segmentation and journey automation

• It helps detect patterns that may harm deliverability and proactively suggests improvements

Why Choose Mailmodo

Mailmodo doesn’t just excel with interactive emails; it also uses advanced AI to boost performance, making it a standout Mailchimp alternative. Its AI helps you create better subject lines, write persuasive copy, and design email layouts effortlessly. The AI automation builder recommends optimized customer journeys, while smart AI segmentation ensures every message is hyper-relevant.

Best Use Cases

• Marketers seeking higher engagement and conversion-focused campaigns

• Small businesses using AI to automate lead capture and follow-ups

• Startups automating onboarding, nurturing, and product education

• SaaS brands using AI insights for smarter product activation and surveys

• Large businesses scaling campaigns with AI segmentation and automation

Possible Drawback

• No SMS marketing-specifically email-only focus

• Slight learning curve when setting up AI agents for the first time.

• Advanced automation requires higher-tier plans.

Pricing

 It has a forever-free plan with limited features; paid plans start at $39/month 

2. ActiveCampaign

ActiveCampaign is the most robust option for businesses ready to graduate from basic email marketing. It excels in automation capabilities that go far beyond what Mailchimp offers.

Its visual automation builder lets you map out complex customer journeys without feeling overwhelmed. You also get advanced segmentation, behavioral tracking, and deep CRM capabilities that help you turn every touchpoint into a personalized experience.

Key Features

• Advanced Automation: Integrates SMS and Website Messaging

• Comprehensive lead scoring system

• Visual automation map showing how campaigns interact

• Built-in CRM functionality

• Conditional content and split testing

Why Choose ActiveCampaign

If you're dealing with complex customer journeys and need granular control over automation, ActiveCampaign delivers. On the platform, it's possible to trigger actions based on website behavior, email engagement, and CRM data, all in a single workflow.

Best Use Cases

• B2B companies with longer sales cycles

• Service firms that managed customer relationships

• Lead Nurturing by coaches and consultants

• SaaS companies with onboarding sequences

Possible Drawbacks

• Steeper learning curve than simpler alternatives

• No free plan (only 14-day trial)

• It can be overwhelming for beginners

Pricing

 Starting at $15/month/1,000 contacts billed annually

3. MailerLite

MailerLite has become the top choice for businesses seeking a genuinely useful free plan. Unlike Mailchimp’s increasingly limited free tier, MailerLite offers robust features without the restrictions.

With clean UI, easy editing, and good automation, it’s perfect for beginners. You get enough functionality to run real campaigns without instantly needing an upgrade.

Key Features

• Dynamic pre-built content blocks - videos, products, RSS feeds

• Visual automation builder

• Landing page creator

• Sell digital products and subscriptions

• 24/7 customer support, even on the free plan

Best Use Cases

• Bloggers and content creators

• Freelancers and solo entrepreneurs

• Small-scale businesses, which have small budgets

• Non-profits managing donor communications

Possible Drawbacks

• No pre-made templates on the free plan

• Advanced HTML editing is only available on the highest tier

• Fewer native integrations compared to Mailchimp

Pricing

Free up to 1,000 subscribers and 12,000 emails/month; paid plans start at $9/month

4. Brevo

Brevo revolutionizes pricing by charging for emails sent instead of contacts stored. That makes it extremely cost-effective for big lists with infrequent sends.

Its built-in CRM, SMS marketing, and transactional email tools give you an all-in-one communication suite. For businesses watching costs closely, Brevo provides strong value without sacrificing features.

Key Features

• Unlimited contact storage on all plans

• SMS marketing and WhatsApp campaigns

• Live chat widget for websites

• Transactional email capabilities

• Marketing automation with advanced triggers

Why Choose Brevo

If you are tired of paying for contacts who hardly ever open an email, Brevo is a game-changer. The platform also does exceptionally well in combining multiple channels of communication into cohesive workflows.

Best Use Cases

• High-volume email senders

• Businesses through SMS marketing

• Companies needing transactional e-mails

• EU-based businesses - servers in France

Possible Drawbacks

• Email templates feel a bit outdated

• Deliverability can vary

• Advanced reporting is only available in expensive plans

Pricing

 Free plan with 300 emails/day; paid plans start at $8.08/month for 5,000 emails

5. Klaviyo

Klaviyo is purpose-built for eCommerce, offering unmatched capabilities for product-based businesses.

It deeply integrates with major e-commerce platforms to turn customer data into hyper-personalized campaigns. Features like predictive analytics and dynamic product recommendations make it a powerful tool for driving repeat sales.

Key Features

• Predictive analytics for customer behaviour

• Smart product recommendations

• Advanced e-commerce segmentation

• Pre-built flows for abandoned carts and winbacks

• Detailed revenue attribution reporting

Why Choose Klaviyo

No other platform can match Klaviyo in e-commerce-specific features: you can create segments based on browsing history, predict next purchase dates, and automatically send personalized product recommendations. For online retailers seeking a Mailchimp alternative, Klaviyo's eCommerce focus makes it the ideal choice.

Best Use Cases

• Shopify store owners

• WooCommerce merchants

• Fashion and retail brands

• Subscription box companies

Possible Drawbacks

• One of the costlier options

• Pricing increases rapidly with growth

• Limited to email and SMS channels

Pricing

 Free for up to 250 contacts; paid plans start at $20/month

6. HubSpot

HubSpot redefines email marketing as part of a full growth ecosystem. While Mailchimp introduced CRM features, HubSpot enhanced its email tool with an already robust CRM at its core. You can manage landing pages, automation, sales pipelines, and customer service all under a single roof, making it ideal for growing businesses that want everything connected.

Key Features

• Free, comprehensive CRM with unlimited contacts

• AI-powered features in all tools

• Sophisticated workflow automation

• Landing pages and lead capture forms

• In-depth customer lifecycle reporting

Why Choose HubSpot

HubSpot is a single-platform solution for businesses managing intricate customer relationships. Every interaction from the first visit to the website to the closed deal takes place on one platform.

Best Use Cases

• B2B companies with sales teams

• Agencies handling client relationships

• Growing companies with scaling plans

• Firms with longer buying cycles

Possible Drawbacks

• It can be pricey at higher levels

• Considerable learning curve

• Email templates are less visually appealing than those of competitors.

Pricing

 Free tools available; Marketing Hub starts at $15/month per seat

7. GetResponse

GetResponse is not limited to email marketing and offers complete funnel-building features such as landing pages, webinars, and conversion optimization tools.

 It offers landing pages, webinars, SMS, automation, and conversion tools in one platform. If you want to manage lead capture, nurturing, and conversion from one dashboard, GetResponse is a strong all-rounder.

Key Features

• Ready-to-use sales funnel templates

• Built-in webinar platform

• AI-based content creator

• Landing page A/B testing

• Automated Facebook and Google Ads integration

Why Choose GetResponse

When lead generation and sales are your main objectives, GetResponse is equipped with everything required to create full customer acquisition funnels without the need for multiple tools.

Best Use Cases

• Course creators and coaches

• Sellers of digital products

• Webinar-focused businesses

• Lead generation agencies

Possible Drawbacks

• The marketing automation feature is not available on the entry plan

• May become costly

• Has more features than a simple email sender would need

Pricing

 Limited free plan; paid plans start at $19/month for 1,000 contacts

8. Omnisend

Omnisend is an eCommerce-focused solution with the integration of SMS, web push notifications, and email - all manageable from a single workflow.

 You can create multi-channel automation sequences with ease, helping you reach customers wherever they’re active. It’s especially useful for abandoned cart recovery and post-purchase flows.

Key Features

• Product picker for visually merchandising emails

• Abandoned cart recovery across different channels

• Customer lifecycle mapping

• Pre-designed eCommerce automation templates

• Revenue tracking and attribution

Why Choose Omnisend

Omnisend is the perfect eCommerce brand partner that wants to go beyond the basics of email communication. The platform makes it easy to coordinate messages across email, SMS, and push notifications based on customer behavior. As a comprehensive Mailchimp alternative, Omnisend excels in omnichannel eCommerce marketing.

Best Use Cases

• Shopify and WooCommerce stores

• Fashion and apparel industry

• Beauty and cosmetics sellers

• Home goods eCommerce

Possible Drawbacks

• Pricing can go beyond that of Mailchimp for higher volumes

• The best features require expensive plans

• Not being very suitable for non-eCommerce businesses

Pricing

 Free for up to 250 contacts; paid plans start at $16/month

9. Constant Contact

Constant Contact is a combination of email marketing and event management tools, thus making it a perfect match for businesses that frequently organize workshops, webinars, or local events.

 Its simplicity, strong customer support, and beginner-friendly templates make it ideal for small businesses and nonprofits.

Key Features

• Built-in event management and ticketing system

• 200+ professionally designed templates

• Social media posting tools

• List-building tools and sign-up forms

• Great email deliverability

Why Choose Constant Contact

If events are at the heart of your business, then the integrated approach of Constant Contact is the answer to your problems. It not only does away with the need for different ticketing platforms but also keeps up with strong email capabilities.

Best Use Cases

• Local businesses holding events

• Non-profits organizing fundraising events

• Workshops and training providers

• Community organizations

Possible Drawbacks

• No free plan

• Limited to subject lines, A/B testing

• Feelings about the somewhat dated templates

Pricing 

14-day free trial; paid plans start at $12/month for 500 contacts

10. Moosend

Moosend offers professional-quality email marketing at prices that are 45% lower than those of Mailchimp. It would be a great choice for businesses that are on a budget but wouldn't want to compromise on features.

 It’s great for businesses on a budget that still want advanced automation, personalization, and analytics. Its clean interface and growing template library make setup quick and frictionless.

Key Features

• Unlimited emails on all paid plans

• Advanced automation with AI recommendations

• Spam and design testing tools

• Countdown timers and product blocks

• 24/5 customer support

Why Choose Moosend

Advanced features do not have to come with a big price tag, as Moosend demonstrates. The platform is equipped with capabilities that you would usually find in a tool that is much more expensive, but here you get it only for a fraction of the cost.

Best Use Cases

• Small businesses that are expanding

• Startups that are on a tight budget

• Digital marketers and marketing agencies

• Newsletter publishers

Possible Drawbacks

• Integration possibilities are fewer than with Mailchimp

• There is no functionality for SMS marketing

• Smaller brand recognition

Pricing

 30-day free trial; paid plans start at $9/month for 500 subscribers

11. ConvertKit

Kit focuses on the requirements of creators and offers tools designed for audience-building and email-based monetization. From simple landing pages to automated sequences, it gives creators a streamlined workflow without technical complexity. It’s ideal for solo entrepreneurs, educators, and digital product sellers.

Key Features

• Creator Network for collaboration

• Paid newsletter and subscription management

• Flexible tagging system

• Visual automation builder

• Landing pages and sign-up forms

Why Choose ConvertKit

By managing free and paid subscribers separately, the platform not only caters to creators' unique needs but also allows them to collaborate and cross-promote through the Creator Network.

Best Use Cases

• Bloggers and writers

• Podcasters and YouTubers

• Course creators

• Digital product sellers

Possible Drawbacks

• Limited email templates

• Basic reporting compared to alternatives

• It can be expensive for full features

Pricing

Basic features are free for up to 10,000 subscribers; paid plans begin at $25/month

12. SendGrid

SendGrid specializes in transactional emails and high-volume sending. Its developer-friendly APIs make integration easy for SaaS companies, apps, and platforms. The platform also offers improved deliverability tools that ensure your emails land where they should, your users’ inboxes.

Key Features

• API-first approach for developers

• Industry-leading deliverability (97%+)

• Dedicated IP addresses available

• Advanced email validation

• Real-time analytics

Why Choose SendGrid

In a situation where email deliverability is necessary, for instance, if it's a must to confirm an order, reset a password, or send system notifications, the infrastructure set up by SendGrid is the one that makes sure that messages go to the inboxes.

Best Use Cases

• SaaS applications

• eCommerce order confirmations

• Apps requiring transactional emails

• High-volume senders

Possible Drawbacks

• Steeper learning curve

• More technical than marketing-focused

• Expensive for very high volumes

Pricing

 Free for up to 100 emails/day; paid plans start at $19.95/month for 100,000 emails

13. Sender

Sender was designed with the specific intent of making email marketing simple and easy to use, without sacrificing functionality. Because of this focus on simplicity, Sender is an excellent choice for smaller businesses that are typically intimidated by complex platforms.

Its interface is clean, intuitive, and ideal for small businesses intimidated by complex tools. Despite its simplicity, it still includes automation, templates, and robust analytics.

Key Features

• A user-friendly drag-and-drop campaign creation tool

• Integration with SMS Marketing

• The ability to use behavioral pop-ups/forms

• Unlimited automation (available on free plan)

• Advanced segmentation capabilities

Why Choose Sender

Sender makes creating effective and professional-looking email marketing campaigns extremely easy. New users can create campaigns in minutes, while more advanced users have access to advanced features.

Best Use Cases

• First-time email marketers

• Startups building lists

• Small retail businesses

• Service providers

Possible Drawbacks

• Sender branding on the free plan

• No landing page builder

• Fewer integrations than larger platforms

Pricing

 Free account gives access to unlimited automation (even with a free account), unlimited subscriber storage, and unlimited emails/month.

14. AWeber

AWeber started the trend of email marketing in 1998 and still keeps on with the parade with AMP emails and other features that allow recipients to do almost everything without even going to the website.

It continues to innovate with AMP emails, allowing recipients to take action directly inside the email. Its long history, reliability, and strong support make it a safe pick for small businesses.

Key Features

• Interactive AMP email capability

• Smart Designer with your brand assets

• Emails with image carousels

• Management on the go with mobile apps

• Support through phone on all plans

Why Choose AWeber

If you want to produce e-mails that are, in fact, small web pages where users can view products, RSVP to events, or finish surveys without clicking through, AWeber is a go.

Best Use Cases

• Retailers exhibiting products

• Event organizers handling RSVPs

• Publishers with interactive content

• Membership sites

Possible Drawbacks

• Contacts that have unsubscribed can still be counted for billing purposes

• The email deliverability is not very strong

• Interface, compared to newer tools, is a bit old-fashioned

Pricing

 Free for a maximum of 500 subscribers; paid plans begin at $15/month

15. Flodesk

Flodesk provides an unusually straightforward pricing plan: just one flat rate for an unlimited number of subscribers, thus eliminating the problem of list growth.

Flodesk offers a straightforward, flat-rate pricing plan, one price for unlimited subscribers. This removes the common fear that list growth will increase costs. It’s also known for its beautiful templates, making it a favorite among creators and small brands.

Key Features

• Excellent, modern templates

• Huge font library

• Unlimited flat-rate pricing

• Pretty signup forms

• eCommerce features

Why Choose Flodesk

Flodesk's simple model and stunning templates make it a very attractive option for businesses that are design- and cost-conscious, especially when tired of constantly figuring out the email cost.

Best Use Cases

• Creative professionals

• Design-focused brands

• Growing newsletters

• Wedding and event planners

Possible Drawbacks

• Quite limited native automations

• The high price at the beginning, and no free plan

• Not many advanced marketing features

Pricing

$35/month for unlimited everything (forms and landing pages will be free if there are no email features)

16. Benchmark Email

Benchmark focuses on simplifying and beautifying newsletter creation. It offers more than 200 templates and full design freedom to match any brand style. Its drag-and-drop builder is fast, flexible, and ideal for teams who want polished emails with minimal effort.

Key Features

• 200-plus newsletter templates

• Drag and drop editor is fully customizable

• Automated RSS-to-email campaigns

• Engagement-based automation

• Poll and survey tools

Why Choose Benchmark

The requirements of newsletter publishers are met by Benchmark, which provides not only beautiful designs but also the simplicity of workflows. Thus, you don't have to transform yourself into a marketer or a designer.

Best Use Cases

• Newsletter publishers

• Content-heavy businesses

• Media companies

• Bloggers and journalists

Possible Drawbacks

• A/B testing is limited to only subject lines

• Probably, too many features for those with simple needs

• Limited automation options compared to other companies

Pricing

A free plan is available for up to 500 contacts and 3,500 emails per month, while the Pro plan starts at $13/month.

Migration Guide: Switching from Mailchimp

Making the switch is easier than you think. Here's how to migrate smoothly:

Step 1: Export Your Data

• Download all contact lists from Mailchimp as CSV files

• Export email templates and campaigns

• Save any automation workflows for reference

Step 2: Choose Your New Platform

• Take advantage of free trials

• Test the email builder with your content

• Verify integrations with your other tools

Step 3: Import Contacts

• Upload CSV files to your new platform

• Map custom fields correctly

• Clean your list (remove bounces and unsubscribes)

Step 4: Recreate Key Elements

• Rebuild your most important templates

• Set up critical automation workflows

• Create new signup forms

Step 5: Test Everything

• Send test campaigns to yourself

• Check deliverability on multiple devices

• Verify all automations trigger correctly

Pro Tips:

• Many platforms offer free migration assistance

• Run both platforms in parallel for 1-2 weeks

• Update all signup forms to use your new provider

Final Thoughts

Choosing the right email marketing platform isn’t just about replacing Mailchimp; it’s about finding a tool that truly supports your growth. Today’s alternatives offer stronger automation, better pricing, and more flexibility for businesses of all sizes. As email continues to deliver some of the highest ROI in digital marketing, investing in a platform that matches your goals becomes even more important.

Whether you prioritize cost, ease of use, advanced workflows, or deeper eCommerce features, there’s a solution that fits your needs without unnecessary limitations. Explore the options, compare what matters most to your strategy, and choose a platform that empowers you to create meaningful, high-performing email experiences.