Top 5 Email Marketing Software That Integrate with WordPress Forms

WordPress powers 43% of all websites globally, and form plugins like WPForms, Gravity Forms, Contact Form 7, and Ninja Forms are used on millions of these websites. But here’s where most websites are leaving money on the table: they’re capturing form data without connecting it to email marketing automation that turns leads into customers.

Maybe you’re collecting contact form data and then manually entering it into your marketing software. Or perhaps you want to create multiple form submissions to send different email sequences, welcome emails for newsletter sign-ups, sales follow-up for quote requests, and confirmation emails for event registrations. Maybe you want to create conditional automations based on form submissions, or perhaps you’re simply looking for affordable solutions that can handle both form and email marketing without breaking the bank.

The secret to success? Let your WordPress forms do what they do best: collecting data directly on your website, where trust is at its highest. Then connect your email marketing software to automate the lead nurturing, lead segmentation, and conversion process.

Understanding WordPress Forms and Email Marketing Integration

Popular WordPress Form Plugins WPForms: Most user-friendly with 6+ million active installations, drag-and-drop interface, free lite version Gravity Forms: Most advanced for complex forms, conditional logic, developer-friendly ($59–259/year) Contact Form 7: Free, most popular (5+ million), requires technical knowledge Ninja Forms: Modular design, free core with paid extensions Formidable Forms: Application builder, excellent for directories and complex data

Why WordPress Forms Require Email Marketing Integration

• Automated Lead Conversion: Form submission is only the beginning. Email marketing software enables automated lead conversion with sequences, workflows, and behavioral triggers.

• Conditional Automation: Not all forms should send the same emails. Email marketing software enables different forms to send different email campaigns. Contact form submissions require sales follow-ups, newsletter sign-ups require welcome emails, and event registration requires confirmation and reminder emails.

• Contact Management: WordPress stores form data in a database. Email marketing software enables a complete contact profile with engagement data, tags, and segmentation.

• Compliance & Unsubscribe: Email marketing software automatically manages GDPR compliance, unsubscribe requests, and list hygiene, which is essential for avoiding legal disputes.

• Analytics & Attribution: Analyze the entire customer journey from form submission to email open and conversion, providing insights into which forms actually generate revenue.

The Top 5 Email Marketing Platforms for WordPress Forms

1. Mailmodo

Integration Method: Zapier, Make, or API Webhook

Mailmodo is an AI email marketing software that helps you create, automate, and optimize campaigns effortlessly. It is a game-changer in email follow-up for WordPress form submissions, allowing you to send interactive AMP emails that enable recipients to take further actions without exiting their inbox. While your WordPress form collects the initial data, Mailmodo continues the conversation with in-email forms, surveys, appointment scheduling, and purchase buttons.

Key Features

• WordPress Form Response Sync: Automatically sync submissions from WPForms, Gravity Forms, Contact Form 7

• AI Email Assistant: Auto-generate follow-up campaigns based on form submission data

• No-Code Builder: 500+ conversion-tested interactive templates

• Conditional Automation: Different form responses trigger different interactive email sequences

• Field Mapping: Map WordPress form fields to Mailmodo custom properties automatically

• Engagement Tracking: Track in-email interactions for advanced segmentation

• HTML Fallback: Automatic conversion for non-AMP clients (Apple Mail, Outlook)

• Interactive AMP Emails: Embed forms, calendars, surveys, product carousels, and booking widgets directly in emails

Best Suited For: Growth-focused businesses, SaaS companies, and marketers who want maximum conversions through AI-powered, interactive email experiences triggered by Intercom events. Integration Setup: Utilize Zapier to integrate the WordPress form plugin with Mailmodo. For WPForms: Set up a Zap with a trigger of “New Entry.” For Gravity Forms: Trigger “Form Submission.” For Contact Form 7: Use “New Form Submission.” Connect form fields (Name, Email, Phone) to Mailmodo contact attributes. Configure conditional paths: Quote request → Sales sequence with in-email calendar booking; Newsletter signup → Welcome sequence with interactive survey; Contact form → Response email with in-email feedback form. Setup time: 45–75 minutes with conditional automation.

2. MailerLite

Integration Type: Native WPForms/Gravity Forms add-ons + Zapier

MailerLite offers robust email marketing with outstanding ease of use and value, exactly what WordPress site owners need for professional email marketing without hassle or expense. With native add-ons for WPForms and Gravity Forms and a generous free plan (1,000 subscribers, 12,000 monthly emails), it's perfect for small businesses, bloggers, and entrepreneurs. The easy drag-and-drop editor, landing pages, and website builder make it simple to build entire marketing funnels from WordPress form submissions.

Key Features

• Drag-and-Drop Editor: Easy email builder with 50+ responsive templates

• Native Form Plugin Integration: Official add-ons for WPForms and Gravity Forms

• Landing Page Builder: Build lead capture pages without coding (included free)

• Website Builder: Build entire websites with integrated email marketing

• Marketing Automation: Visual workflow builder for triggered email sequences

• Subscriber Management: Tags, segments, and e-custom fields from WordPress forms

• Email Verification: Built-in email validation reduces bounce rates

• Excellent Deliverability: Consistently high inbox placement rates

Perfect For: WordPress site owners using WPForms or Gravity Forms who want simple, affordable email marketing with excellent deliverability and room to grow.

Integration Setup: For Gravity Forms: Install "Gravity Forms MailerLite Add-On" from Forms > Add-Ons. Enter MailerLite API key from account settings. Create form feed, map fields, select subscriber group. For WPForms: Install MailerLite add-on, connect API, and configure per form. For Contact Form 7: Use Zapier or plugin bridge. Test with a sample submission. Setup takes 15–30 minutes with native add-ons.

3. AWeber

Integration Type: Native WPForms/Gravity Forms add-ons + Zapier

AWeber has powered email marketing for small businesses since 1998, bringing decades of deliverability expertise and reliability. With native integrations for major WordPress form plugins, automated follow-up sequences, and an extensive template library (700+ designs), it's built for small business owners who want professional email marketing without technical complexity. The autoresponder feature is especially strong for nurturing WordPress form leads over weeks or months.

Key Features

• Autoresponders: Time-based email sequences (Day 1, Day 3, Day 7) triggered by form submission

• Native WordPress Integration: Official plugins for WPForms, Gravity Forms, Contact Form 7

• 700+ Email Templates: Pre-designed templates across industries and uses

• Drag-and-Drop Builder: Visual email editor anyone can use

• List Management: Tags, segments, custom fields from WordPress form data

• Sign-Up Forms: Create embedded forms, pop-ups, and landing pages

• Analytics: Detailed reporting on opens, clicks, and sales

Perfect For: Small business owners using WordPress forms who want reliable, time-tested email marketing with excellent support and strong autoresponder capabilities.

Integration Setup: For Gravity Forms: Install the AWeber Add-On from Forms > Add-Ons. Connect using OAuth ("Connect with AWeber"). Create a feed, map fields to AWeber custom fields, and select a list. For WPForms: Install the AWeber add-on from WPForms > Add-ons, authenticate your account, and configure per form. For Contact Form 7: Use Zapier or a third-party connector plugin. Setup takes 20–35 minutes.

4. Emma

Integration Type: API integration or Zapier

Emma (now part of Marigold) offers email marketing for agencies and organizations that need collaboration Software, approval workflows, and multi-client support. While many platforms focus on solo marketers, Emma stands out with shared workspaces, approval processes, asset libraries, and client accounts—making it ideal for agencies managing multiple WordPress sites. Its response-based automation triggers advanced nurture campaigns using WordPress form data.

Key Features

• Team Collaboration: Multiple users, approval workflows, campaign comments

• Template Manager: Centralized brand asset library for consistent campaigns

• Response-Based Automation: Trigger sequences based on WordPress form responses

• Dynamic Content: Personalize emails using form submission data

• Client Accounts: Manage multiple client email programs (agency feature)

• A/B Testing: Optimize subject lines, content, and layouts

• Deliverability Software: Spam testing and inbox previews

• HQ Dashboard: Agency-level reporting across all client accounts

Perfect For: Marketing agencies, teams, and organizations managing WordPress sites for clients who need collaboration features and multi-account management.

Integration Setup: Connect WordPress forms to Emma via Zapier. Create a Zap: Form submission → Add member to Emma group. Map form fields (First Name, Last Name, Email, Custom Fields) and apply tags based on form type. Set up automation triggers in Emma based on those tags. Setup takes 45–60 minutes.

5. Brevo

Integration Type: Native WordPress plugin + Zapier

Brevo (formerly Sendinblue) is an all-in-one platform for email, SMS, WhatsApp, and marketing automation with unlimited contact storage—pay per send, not per contact. Its official WordPress plugin integrates seamlessly with popular form plugins, automatically syncing submissions to Brevo contacts. It's a strong choice for businesses that want multi-channel follow-up without the rising costs of per-contact pricing. The built-in CRM and deals pipeline help turn WordPress leads into managed sales opportunities.

Key Features

• Multi-Channel Campaigns: Email, SMS, and WhatsApp campaigns from WordPress forms

• Unlimited Contacts: Store unlimited subscribers and pay only for sends

• Official WordPress Plugin: Native integration with WPForms, Gravity Forms, Contact Form 7

• Marketing Automation: Workflow builder triggered by form submissions

• Built-in CRM: Convert WordPress leads into deals with pipeline management

• Transactional Email: SMTP plugin for reliable WordPress transactional emails

• Landing Pages: Build lead capture pages within the platform

• Send Time Optimization: AI selects the best send times for each subscriber

Perfect For: WordPress site owners collecting leads through forms who want affordable, scalable multi-channel marketing with unlimited contact storage.

Integration Setup: Install the "Brevo for WordPress" plugin from WordPress > Plugins > Add New. Enter your Brevo API key, configure form integrations for WPForms, Gravity Forms, and Contact Form 7, map form fields to contact attributes, and create automation triggered by list subscriptions. Setup takes 25–40 minutes using the official plugin.

Final Thoughts

Choosing the right email marketing tool that integrates smoothly with your WordPress forms can significantly improve how you capture, nurture, and convert leads. The key isn’t just collecting emails, it’s what you do next with smart automation, segmentation, and timely campaigns that drive higher CTR and real engagement. Pick a tool that fits your workflow, supports automation, and helps you turn every form submission into a meaningful customer journey.