Top 5 Email Marketing Software That Integrate with CleverTap

While an exceptional product in the Customer Engagement Platform space, CleverTap also offers multichannel orchestration, AI-powered personalization, and behavior-driven analytics. Now, savvy marketing teams know the following: while the product's existing email functionality is good, integrating an expert-grade Email solution can take your emails to the next level.

Winning strategy? Keep CleverTap as the Customer Engagement Command Center, but connect email boutique providers that deliver best-in-class experiences in the specific areas that CleverTap does not dominate.

This guide highlights the top 5 email marketing tools chosen by the most innovative experts and recognized worldwide, which can be integrated with CleverTap.

Understanding CleverTap's Email Capabilities (And Gaps)

Where CleverTap Excels

• Omnichannel Orchestration: Coordinate email, push, SMS, and in-app messaging in unified journeys

• Behavioral Targeting: Trigger campaigns based on real-time user actions

• AI-Powered Personalization: Dynamic content adapts to individual preferences

• Advanced Analytics: Deep insights into campaign performance and user behavior

• AMP Email Support: Create interactive emails with forms and carousels (native feature)

• Segmentation: Build sophisticated audience segments with behavioral data

Common CleverTap Email Needs

• Dedicated Deliverability Infrastructure: While CleverTap offers managed SendGrid infrastructure, high-volume senders often need dedicated IPs, custom warm-up plans, or specialized transactional email delivery.

• Interactive Email Specialization: CleverTap supports AMP emails, but platforms like Mailmodo specialize exclusively in interactive experiences with deeper feature sets and easier implementation.

• Two-Way Data Sync: Many email platforms offer one-way integration with CleverTap. Advanced teams need bidirectional sync where email engagement data (opens, clicks, form submissions) flows back into CleverTap for multi-channel orchestration.

• Enterprise Email Features: Large teams sometimes need advanced template management, sophisticated A/B testing, or enterprise-grade compliance features beyond CleverTap's native capabilities.

The Top 5 Email Marketing Platforms for CleverTap

1. Mailmodo 

Integration Type: Native two-way integration via webhooks + API

Mailmodo is an AI email marketing software that helps you create, automate, and optimize campaigns effortlessly. Mailmodo delivers the most sophisticated CleverTap integration available, featuring bidirectional data sync that sends email engagement back to CleverTap as custom events. 

Key Features

• Two-Way CleverTap Sync: Email opens, clicks, and form submissions sync back as CleverTap custom events

• Interactive AMP Emails: Forms, calendars, surveys, product carousels embedded in emails

• AI Email Assistant: Auto-generate campaigns, subject lines, and personalization strategies

• No-Code Builder: 500+ conversion-tested interactive templates

• HTML Fallback: Automatic conversion for Apple Mail and other non-AMP clients

• CleverTap Webhook Triggers: Launch Mailmodo campaigns from CleverTap journeys

• Segmentation Ready: Use email engagement data in CleverTap segments

• Managed Deliverability: Expert monitoring of sender reputation

Pricing

• Free: Forever-free Plan with limited features

• Lite: $27/month -  Designed for solo marketers and small teams, includes 500 contacts

• Pro: $79/month - Pro plan comes with a 21-day free trial

• Max: $99/month - Custom Pricing

Perfect For: Growth-focused businesses, SaaS companies, and marketers who want maximum conversions through AI-powered, interactive email experiences triggered by Intercom events.

Integration Setup: Configure CleverTap integration in Mailmodo (paste Project ID and Account Passcode). Create a webhook in CleverTap pointing to the Mailmodo trigger endpoint. Email engagement automatically syncs back to CleverTap as custom events. Setup takes 45-75 minutes with full two-way sync.

2. SendGrid

Integration Type: Native ESP configuration in CleverTap

SendGrid provides battle-tested enterprise email infrastructure trusted by Uber, Airbnb, and Spotify. While CleverTap creates campaign logic and personalization, SendGrid handles delivery with dedicated IPs, advanced analytics, and proven 99%+ inbox placement. Perfect for high-volume senders who need industrial-strength sending infrastructure without compromising CleverTap's behavioral triggering capabilities.

Key Features

• Scalable Infrastructure: Handles billions of emails monthly with 99%+ deliverability

• Dedicated IP Management: Full control over sender reputation and warming schedules

• Advanced Analytics: Detailed deliverability metrics, geographic data, device tracking

• Subuser Management: Separate sending streams for different brands or teams

• Template Engine: Version control and dynamic content capabilities

• Event Webhooks: Real-time delivery, bounce, and engagement notifications

• Marketing Campaigns: Built-in campaign management for non-behavioral emails

• Expert Deliverability Support: Dedicated team helps optimize inbox placement

Pricing

• Free: 100 emails/day forever

• Essentials: $19.95/month for 50,000 emails

• Pro: $89.95/month for 100,000 emails (most popular)

• Premier: Custom enterprise pricing for high volumes

Perfect For: large businesses using CleverTap who need enterprise-grade email infrastructure, dedicated IPs, and detailed deliverability analytics for mission-critical campaigns.

Integration Setup: In the case of CleverTap, one would have to go to settings and select "channels," then "email," and after that "provider." Here, an option to add a provider exists; one would have to add SendGrid and provide it with an API key and some other details. This would take

3. Mailchimp

Integration Type: Third-party integration via Zapier or API

Mailchimp brings 11+ million users' worth of trust, extensive template libraries, and proven deliverability to complement CleverTap's behavioral intelligence. While CleverTap excels at multi-channel orchestration, Mailchimp provides user-friendly campaign creation, sophisticated A/B testing, and the reliability that comes from being the world's most recognized email platform.

Key Features

• Drag-and-Drop Builder: Intuitive email editor with 100+ professional templates

• Marketing CRM: Built-in customer relationship management tools

• Audience Segmentation: Advanced targeting using CleverTap behavioral data

• AI Content Generation: Auto-create subject lines, email copy variations

• Marketing Automation: Pre-built customer journey templates

• Multi-Channel Campaigns: Email, social ads, landing pages, postcards

• Revenue Attribution: Track sales generated by email campaigns

• Global Infrastructure: 99%+ delivery rate across billions of emails

Pricing

• Free: Up to 500 contacts, 1,000 monthly emails

• Essentials: $13/month for 500 contacts (removes Mailchimp branding)

• Standard: $20/month for 500 contacts (includes automation, A/B testing)

• Premium: $350/month for 10,000 contacts (advanced segmentation, multivariate testing)

Perfect For: Teams using CleverTap who want the reliability and brand recognition of the world's leading email platform for campaigns that don't require real-time behavioral triggering.

Integration Setup: Connect via Zapier to synchronize CleverTap segments with Mailchimp audiences. Export behavioral data from the app to build relevant campaigns on Mailchimp. Automate workflows based on specific events in CleverTap via the app. Setup can take 60-90 minutes.

4. Amazon SES 

Integration Type: Native ESP configuration in CleverTap

Amazon SES (Simple Email Service) delivers enterprise-grade infrastructure at wholesale prices, $0.10 per thousand emails. While CleverTap charges based on MAU tiers, SES charges per send, making it dramatically cheaper for high-volume campaigns. Perfect when you're sending millions of emails monthly and cost optimization matters without sacrificing deliverability or reliability.

Key Features

• Wholesale Pricing: $0.10 per 1,000 emails (99% cheaper than traditional platforms)

• AWS Infrastructure: Enterprise reliability backed by Amazon's global network

• Dedicated IPs Included: Reputation management tools at all volume levels

• Bounce/Complaint Handling: Automatic suppression list management

• Deliverability Dashboard: Real-time metrics in the AWS console

• Reputation Monitoring: Track sender score and blacklist status

• Custom DKIM/SPF: Full authentication control

• Infinite Scalability: Handles any volume with AWS infrastructure

Pricing

• Pay-as-you-go: $0.10 per 1,000 emails

• Dedicated IPs: $24.95/month per IP (optional)

• Data Transfer: $0.12 per GB (first 1GB free)

• No monthly minimums or platform fees

Perfect For: Technical teams using CleverTap who send massive email volumes and want cost optimization without compromising on deliverability or reliability.

Integration Setup: For CleverTap, go to Settings > Channels > Email > Providers and choose Amazon SES. Configure SMTP details using the AWS Console. Set up Amazon SNS for bouncing emails. An AWS account is necessary. Domain verification takes 1-2 hours.

5. ActiveCampaign 

Integration Type: Third-party integration via Zapier or API

ActiveCampaign combines email marketing, marketing automation, Built-inCRM for sales, and messaging with 900+ pre-built automation recipes. While CleverTap excels at mobile-first behavioral campaigns, ActiveCampaign specializes in sophisticated email nurture sequences, predictive sending, and sales pipeline management that extends beyond basic email marketing.

Key Features

• 900+ Automation Recipes: Pre-built workflows for every business scenario

• Predictive Sending: AI determines optimal send times per recipient individually

• Lead Scoring: Automatic qualification based on behavior and engagement

• Sales CRM Integration: Connect marketing automation to sales pipeline stages

• Site Tracking: Monitor website activity for behavioral email triggering

• Dynamic Content: Personalize emails based on 1,000+ data points

• Split Testing: A/B test entire automation workflows, not just individual emails

• Multi-Channel: Email, SMS, site messaging, and chat included

Pricing

• Starter: $15/month for 1,000 contacts (email marketing only)

• Plus: $49/month for 1,000 contacts (CRM + automation included)

• Professional: $79/month for 1,000 contacts (predictive sending, split testing)

• Enterprise: $145/month for 2,500 contacts (custom reporting, dedicated account manager)

Perfect For: Businesses using CleverTap who need sophisticated email nurture automation, sales CRM capabilities, and advanced lead scoring alongside mobile engagement.

Integration Setup: Associate with Zapier for syncing contacts and behavioral triggers. Export events into ActiveCampaign to use for email triggers. Custom fields are fully automated with setup in 90 to 120 minutes

Final Thoughts

It's an incredibly powerful command center and tool set for customer engagement. However, when you use it and pair it with another world-class tool set focused on mastery of the mail client and the way mail is received, rendered, and designed, then you can actually move on to the whole possibility of elevating the performance of your mail channel. The smartest marketing organizations don’t try to replace CleverTap. They use it. They pair it with other world-class tool sets and other world-class tool sets and define a stack where each of those tool sets does what it does best.