Top 7 Email Marketing Software That Integrate with Intercom

Email marketing remains one of the most powerful marketing channels in 2026, with global email users expected to grow significantly in the coming years. According to the latest email marketing statistics, almost three-quarters of marketers say email is their go-to channel for ROI, with many reporting up to a 2× improvement year over year. If you're leveraging Intercom for customer messaging and support but still finding yourself frustrated with its minimalistic email capabilities, you are not alone. 

The smart move? Keep Intercom for what it does best: conversations and support. Connect a specialized email marketing platform that can handle advanced campaigns, automation, and interactive experiences.

This comprehensive guide reviews the best email marketing Software for Intercom, allowing you to find the perfect solution to meet your business needs and budget.

Why Integrate External Email Marketing Software with Intercom?

Intercom is brilliant for customer communication, but here's why thousands of businesses pair it with dedicated email marketing platforms:

• Restricted Capabilities in Intercom via Email: Intercom includes basic email template options, such as email, personal, company, or announcement email templates that are quite useful for sending one-time messages to recipients. These are, however, quite basic for use in a marketing email that requires detailed design.

• Advanced automation requirements: Although there is conversation-based automation available through Intercom, specialized email services allow for advanced marketing automations

• Improved Analytics and Reporting: There is also email marketing software specifically designed to offer campaign data and revenue attribution, which is beyond what can be achieved with Intercom.

• Cost Efficiency: Pricing for Intercom is based on the number of people you are reaching. However, this can quickly become costly as your audience size grows. Other email marketing services offer more scalable pricing plans that are more affordable even for small audiences.

Understanding Intercom Integration Types

When evaluating email marketing Software for Intercom integration, understand these connection methods:

• Native Two-Way Sync: Native integration into the HubSpot marketplace, where all contact and engagement data is synced by default both ways. Best for seamless setup with minimal maintenance.

• One-Way Sync: The data flow is only from HubSpot to the email platform, typically involving contacts and properties. It means the engagement data won't push back to HubSpot.

• Third-Party Integration Tools: Middleware platforms connect HubSpot with email tools and allow flexible data syncing. Often supports two-way sync, but at an additional cost.

• Data Sync in HubSpot Operations Hub: Native, enterprise-level two-way data sync within HubSpot. Reliable and real-time,e but requires an expensive plan.

Quick Comparison: Find Your Perfect Match

Top Email Marketing Software That Integrate with Intercom

1. Mailmodo

Integration Type: Via Webhooks, Latenode, Make, or Integrately

Mailmodo is an AI email marketing software that helps you create, automate, and optimize campaigns effortlessly. From planning strategy to writing copy and building journeys, Mailmodo’s AI Agents handle it all, with no technical expertise needed. It’s the fastest way to send smart, interactive, and high-performing emails.

Key Features

• AI Email Assistant: Plan strategy, write copy, and build entire campaigns with AI guidance

• Interactive AMP Emails: Embed forms, surveys, calendars, product carousels, and booking widgets directly in emails

• Intercom Webhook Integration: Trigger personalized campaigns automatically when users take actions in Intercom

• Smart Segmentation: Use Intercom tags, user attributes, and conversation data to personalize emails

• 500+ Templates: Conversion-optimized, responsive designs for every campaign type

• Advanced Automation: AI-driven journeys that adapt based on recipient behavior

• Form Submission Sync: Automatically send form responses back to Intercom

• Managed Deliverability: Expert team ensures optimal inbox placement

Pricing

• Free: Forever-free Plan with limited feature

• Lite: $27/month - Designed for solo marketers and small teams, includes 500 contact

• Pro: $79/month - Pro plan comes with a 21-day free trial

• Max: $99/month - Custom Pricing

Best For: Growth-focused businesses, SaaS companies, and marketers who want maximum conversions through AI-powered, interactive email experiences triggered by Intercom events.

Integration Setup: Set up webhooks in Intercom Series to send Mailmodo campaigns based on various events that happen (tags applied, stages of a conversation reached, etc.). As an alternative, use either Latenode or Make for a no-code integration. Setup time is 30-60 minutes as per the Mailmodo tutorial.

Bottom Line: Mailmodo is revolutionizing email marketing with AI-powered creation, automation, and much quicker campaign execution that drives real user action.

2. Mailchimp

Integration Type: Native Intercom Messenger integration + Webhooks

 Mailchimp has a very user-friendly interface with gorgeous templates, which makes it perfect for email marketing for startups. Mailchimp offers one of the smoothest integrations with Intercom through its native Messenger widget, allowing website visitors to subscribe directly from Intercom chat. With over 11 million users worldwide, it's trusted for reliability and ease of use.

Key Features

• Intercom Messenger Integration: Capture subscribers directly from the Intercom chat widget

• Immediate reward delivery (discount codes, downloadable content) after signup

• AI-powered email content generation and personalization

• 99% delivery rate with extensive infrastructure

• 300+ integrations with other marketing Software

• Advanced audience segmentation

• Behavioral automation workflows

• Comprehensive A/B testing capabilities

Pricing

• Free: Up to 500 contacts, 1,000 monthly emails

• Essentials: $13/month for 500 contacts

• Standard: $20/month (includes advanced automation)

• Premium: $350/month (enterprise features)

Best For: Businesses wanting plug-and-play Intercom integration with proven reliability and an extensive template library.

Integration Setup: The Mailchimp app can be installed from the Intercom App Marketplace. Additionally, a native integration enables visitors to subscribe using Intercom Messenger and receive confirmation or rewards instantly.

Bottom Line: Mailchimp empowers teams to grow with streamlined automation, templates, and audience management that make email marketing simple yet effective.

3. HubSpot

Integration Type: Native two-way integration via Intercom App Marketplace

HubSpot offers the most comprehensive all-in-one solution, combining email marketing, Built- in CRM, automation, and analytics. The Intercom integration syncs conversation data directly into HubSpot for a unified customer view.

Key Features

• Bi-directional sync between Intercom and HubSpot CRM

• Conversation history appears in HubSpot contact records

• Trigger HubSpot workflows from Intercom events

• Complete marketing automation platform

• Built-in CRM with sales and service hubs

• Landing pages, forms, and website Software

• Comprehensive analytics and reporting

• AI-powered content creation and optimization

Pricing

• Free CRM: $0 (includes basic email marketing - 2,000 sends/month)

• Marketing Hub Starter: $20/month

• Marketing Hub Professional: $890/month

• Marketing Hub Enterprise: $3,600/month

Best For: Businesses wanting a complete marketing, sales, and service platform with deep Intercom integration for unified customer data.

Integration Setup: Install the HubSpot app from the Intercom App Marketplace. This ensures that all contact synchronization, conversation recording, and triggering actions for workflows are all handled by the integration.

Bottom Line: It unifies CRM data and email marketing to deliver deeply personalized campaigns, granting powerful automation.

4. Klaviyo

Integration Type: Via Zapier, Make, or API

Klaviyo is an email marketing platform for e-commerce that provides progressive segmentation based on buying behavior, visiting history, and uses predictive analytics. While pricier, it delivers exceptional ROI for online retailers.

Key Features

• Advanced ecommerce segmentation (purchase history, CLV, browse behavior)

• Native integrations with Shopify, WooCommerce, BigCommerce, Magento

• Product recommendation engines

• Abandoned cart and browse abandonment flows

• SMS marketing combined with email

• Predictive analytics for customer behavior

• Revenue attribution tracking

• Sync Intercom customer data for personalized campaigns

Pricing

• Free: Up to 250 contacts, 500 monthly emails

• Email: Starting at $20/month for 500 contacts

• Email + SMS: Starting at $35/month

Note: Pricing scales significantly. At 10,000 contacts, expect $100-150/month.

Best For: Ecommerce businesses needing advanced product recommendations, purchase-based segmentation, and revenue attribution.

Integration Setup: Use Zapier/Make for connecting the customers from Intercom and initiating the product-related email campaigns

Bottom Line: Klaviyo allows e-commerce brands to maximize revenues through advanced segmentation and lifecycle-focused emailing.

5. Drip

Integration Type: Direct integration, Zapier, or webhooks

Drip calls itself an ECRM (Ecommerce CRM) and delivers on that promise with features specifically built for online retailers who want Amazon-level personalization at scale. The Intercom integration automatically creates or updates Drip subscribers, triggers workflows from conversation events, and uses Intercom tags for sophisticated segmentation

Key Features

• Revenue Attribution Tracking: Know exactly which emails drive sales and how much

• Advanced Cart Abandonment: Automated sequences with product imagery and dynamic pricing

• Behavioral Segmentation: Segment based on browsing history, purchase patterns, and engagement

• Multi-Step Product Recommendations: "Bought this, might like that" automated flows

• SMS Marketing Integration: Combine email and text message campaigns

• Facebook Custom Audiences: Sync email lists directly to Facebook for retargeting

• Ecommerce Native Understanding: Built-in product, order, and customer lifetime value tracking

• Visual Workflow Builder: Create complex automation with drag-and-drop simplicity

Pricing

• Starter: $39/month for 2,500 contacts

• Growth: Scales with list size (e.g., $154/month for 10,000 contacts)

• All plans include full feature access

Best For: Ecommerce stores and digital product businesses that want Amazon-level personalization and sophisticated cart recovery without enterprise pricing.

Integration Setup: Integrate Drip with Intercom via direct integration or use Zapier. Sync new Intercom users as Drip subscribers, use Intercom Conversation Tags to trigger Drip workflows, and define Drip segments via support engagement. The setup time is 45 to 90 minutes with e-commerce platform integration.

Bottom Line: Drip turns browsers into repeat buyers with e-commerce-specific automation that gets products, revenue, and customer value at its core.

6. Omnisend

Integration Type: Native Intercom integration, Zapier, or API

Omnisend brings email, SMS, push notifications, Facebook, and Google Ads into one unified platform with pre-built automation specifically designed for ecommerce success. The native Intercom integration captures subscribers directly in the Messenger widget, triggers campaigns based on conversation ratings, and syncs customer tags for targeted segmentation.

Key Features

• Multi-Channel Campaigns: Unified email, SMS, push notifications, and social ads in a single workflow

• Pre-Built Ecommerce Workflows: Welcome series, cart abandonment, browse abandonment, post-purchase

• Product Picker Tool: Easily insert dynamic product recommendations into emails

• SMS Marketing Automation: Text message campaigns with automated trigger flows

• Popups and Landing Pages: Capture subscribers with customizable forms

• Advanced Ecommerce Segmentation: Segment by purchase history, browsing behavior, customer value

• Google Customer Match: Sync audiences for retargeting campaigns

• Intercom Messenger Integration: Capture email subscribers directly in the chat widget

Pricing

• Free: 500 emails/month, 60 SMS/month

• Standard: $16/month for 500 contacts (6,000 emails/month)

• Pro: $59/month for 500 contacts (unlimited emails, advanced automation)

Best For: Ecommerce businesses wanting cohesive multi-channel marketing campaigns (email + SMS + social) without juggling multiple tools or complex integrations.

Integration Setup: Use Omnisend’s direct Intercom integration to capture subscribers through Intercom Messenger. Connect to Intercom using Zapier to launch campaigns based on ratings or Intercom conversation tags. To sync customer information for segmentation purposes, the setup time takes 30-45 minutes if connected to an ecommerce platform.

Bottom Line: Omnisend simplifies multi-channel marketing for ecommerce with pre-built workflows that combine email, SMS, and ads in coordinated campaigns—all triggered from Intercom events.

7. ConvertKit

Integration Type: Zapier, Make, or API

Built specifically for creators, bloggers, and course sellers, ConvertKit makes growing and monetizing your audience ridiculously simple with subscriber-centric features (no complicated lists, just tags and segments). The Intercom integration syncs users as subscribers, applies tags based on conversation topics, and triggers email sequences from support interactions. ConvertKit's philosophy: you're building relationships with real people, not managing a database of email addresses.

Key Features

• Subscriber-Centric Model: No lists, just tags and segments for flexible audience management

• Visual Automation Builder: Create email sequences with a simple drag-and-drop interface

• Landing Pages and Forms: Beautiful, high-converting signup pages included

• Email Broadcasts and Sequences: One-off newsletters plus automated nurture campaigns

• Digital Product Delivery: Sell and automatically deliver courses, ebooks, downloads

• Creator Commerce: Built-in payment processing for selling digital products

• Tag-Based Segmentation: Organize subscribers by interests, behaviors, purchases

• Intercom User Sync: Automatically add Intercom users as ConvertKit subscribers

Pricing

• Free: Up to 1,000 subscribers (limited features)

• Creator: $15/month for 1,000 subscribers (full email features)

• Creator Pro: $29/month for 1,000 subscribers (advanced automation, priority support)

Best For: Bloggers, podcasters, course creators, and digital product sellers building audience relationships and monetizing through content and community.

Integration Setup: Connect ConvertKit with Intercom using Zapier or Make.com. Connect new Intercom users with ConvertKit subscribers, use conversation topics to set tags in ConvertKit, and set off ConvertKit emails based on Intercom actions. Implementation time takes around 20-40 minutes using Zapier templates.

Bottom Line: ConvertKit keeps your audience in mind as subscribers that you are building a relationship with, rather than an email address – great if you care about your audience rather than an influx of new subscribers.

Conclusion

Intercom is amazing at customer conversations, live chat, and support, but not at email marketing campaigns. The key is to leverage what Intercom is best at and integrate it with an email marketing specialist for campaigns, automations, and conversions.

When you have the proper email marketing platform coupled with Intercom, you are able to maintain a conversation-driven customer support program while also accomplishing very complex marketing campaigns.

Looking to give your email marketing a boost above what Intercom offers out-of-the-box? Take a free trial of each solution listed above to discover the difference conversion makes when combined with Intercom integration.