8 Best NPS Survey Tools for SaaS Products in 2026

NPS (Net Promoter Score) is a very strong signal for churn risk in the business entities that make use of the SaaS apps. The truth is that most business teams using NPS as a signal today rely on generic tools to effectively get data, and 60 to 70 percent of all signals remain unidentified. This can lead to a business losing thousands of dollars.

"The right NPS tool does not only get feedback; it also gets feedback at just the right moment and automatically follows up on this feedback to take action on customer feedback to prevent customer attrition and build customer loyalty."

Top NPS Survey Tools for SaaS Products

1. Mailmodo

Mailmodo is an AI email marketing software that helps you create, automate, and optimize campaigns effortlessly. From planning strategy to writing copy and building journeys, Mailmodo’s AI Agents handle it all, with no technical expertise needed. It’s the fastest way to send smart, interactive, and high-performing emails. Interactive AMP emails let subscribers take actions (forms, registrations, surveys) directly in their inbox without landing pages.

Key Features

• AI campaign builder generates complete NPS survey emails from descriptions

• Behavioral email triggers based on user actions and lifecycle stage

• Real-time analytics dashboard with NPS trend tracking

• Automated follow-up sequences for promoters, passives, and detractors

• Calendar integration for booking follow-up calls with detractors

• CRM integration syncs NPS scores to HubSpot, Salesforce, and major platforms

• Customizable survey design matching your brand

Best For

Small businesses, Marketers and Startups wanting to create cutting-edge interactive email experiences without extensive coding knowledge, teams needing AI assistance for faster design, and organizations prioritizing mobile-first modern email design.

Pricing

2. Refiner

"Refiner" is a customer feedback solution that is specifically designed to cater to the needs of SaaS companies with in-app NPS surveying and triggered targeting. In addition to that, it is more relevant to Product-Led Growth teams and digital product-focused companies.

Key Features

• In-app NPS surveys for web and mobile applications

• Behavioral Triggers Based on User Actions and Events

• Segmentation of customers based on specific characteristics, behaviors, and stages in their life cycle

• AI-based Automatic Response Tagging

• Real-time Analytics Dashboard with NPS Trends

• Variety of Surveys: NPS, CSAT, CES, and Custom Surveys

• 12+ question types with logic jumps and branching

• Integrate with Zapier, Slack, Segment, and major CRMs

Best For

SaaS companies, PLG teams, product managers, and customer success teams need behavior-based in-app NPS surveys with precise targeting.

Pricing

3. Zonka Feedback

Zonka Feedback is a multichannel NPS solution with AI-based analysis and automation. Those with this platform leverage email, SMS, WhatsApp, in-app, and web-based methods to collect NPS for the entire customer lifecycle, with AI analysis automatically categorizing the results.

Key Features

• Multi-Channel NPS Delivery – Email, SMS, WhatsApp, In-App

• AI-driven analysis of feedback using AI-powered tags

• Event-based behavioral triggers

• Real-time Dashboards and Reporting

• Closed-loop feedback automation

• Location-Based Survey for Multi-Location Business

• Integration with HubSpot, Salesforce, Zendesk, and Intercom

Best For

SaaS companies, customer success teams, and multi-location businesses need AI-driven insights and multi-channel NPS distribution.

Pricing

4. Userpilot

Userpilot is a product growth platform that includes NPS surveys in-app. It is a system of tools for user onboarding and product adoption. Userpilot allows product teams to run NPS feedback directly in the application, without requiring any technical skill.

Key Features

• Drag-and-drop-based NPS survey builder

• In-app survey prompts based on user behavior

• AI-powered translation & localization

• Custom NPS dashboard visual breakdowns

• Response Tagging for Identifying Themes and Friction

• Various survey types: NPS, CSAT, Feedback Forms

• Real-time insights and trends tracking.

Best For

Product teams need NPS surveys combined with user onboarding, feature adoption tracking, and in-app guidance.

Pricing

5. Retently

Retently is an automated NPS solution developed for SaaS teams that require recurring surveying, segmentation, and predictive analytics. Retently primarily aims to fully automate the NPS cycle.

Key Features

• Automate recurring NPS campaigns

• AI-based predictive analytics

• Advanced Customer Segmentation

• Multi-Channel Distribution - Email, In-app,

• Customizable survey templates

• Real-time alerts for detractor responses

• Integration with CRMs, Help Desks, and Analytics Tools

Pros

✓ Strong automation reduces manual work

✓ Predictive analytics help forecast churn

✓ Affordable for small to mid-size SaaS

✓ Clean, intuitive interface

Cons

✗ Limited customization on lower tiers

✗ In-app features are not as robust as specialized tools

Best For

SaaS teams need automated NPS programs with predictive analytics to guide retention decisions.

Pricing

6. Delighted

Delighted is a lightweight NPS platform for continuous measurement with simple, well-defined price model dependencies. Delighted is best for teams who want a simple NPS/CSAT/CES program with low setup hurdles.

Key Features

• Simple creation and distribution of NPS surveys

• Multi-Channel Delivery - Email, Web, Mobile, SMS

• Real-time Dashboards and Reporting

• Automated follow-up works

• Integration with important CRMs and tools

• Benchmark data from the user community

• Transactional and relational options for NPS

Best For

Small Businesses and mid-size SaaS teams wanting a straightforward NPS program without complexity.

Pricing

7. AskNicely

AskNicely's core is around operational feedback-to-action loops for service organizations. It positions itself as a Voice of Customer (VOC) engine with coaching, playbooks, and real-time alerts, not just a survey tool.

Key Features

• Automated NPS and CSAT surveys

• Real-time leaderboards and coaching dashboards

• Threshold-based Response Automation of Workflows

• Multi-channel distribution: email, SMS, web

• Integration with CRM and helpdesk systems

• Unlimited users on all plans

• Playbooks for follow-up consistency

Best For

Service-driven teams, support organizations, and customer success teams need to drive follow-up action from NPS feedback.

Pricing

8. SurveySparrow

SurveySparrow is a conversational survey platform with multi-channel distribution. It is predominantly popular among SMBs or small teams, considering its affordable NPS program.

Key Features

• Conversational survey design

• Multi-Channel Distribution: Email, SMS, Web, and

• Mobile-Optimized Survey Experience

• Real-time Reporting and Analytics

• Survey logic and branching

• Integration with popular business tools

• There are various survey tools apart from NPS.

Best For

SMBs and smaller SaaS teams want affordable, easy-to-use NPS surveys with conversational design.

Pricing

Final Thoughts

Net Promoter Score is arguably one of the most simple yet potent tools for measuring customer loyalty in SaaS. In 2026, the best NPS tools will go further than simple surveys, using automation, segmentation, and analytics to provide insights.

Selecting the right NPS platform allows for closing the feedback loop, which reinforces the relationship with customers. NPS is no longer a single measure, but rather a strategy for growth, with consistency driving this effectiveness.