Top 6 Email Marketing Software That Integrate with Salesforce

If you use Salesforce CRM but find Pardot’s high cost or built-in email tools limiting, you’re not alone. Many businesses rely on Salesforce for CRM while choosing more flexible and affordable email marketing platforms for their campaigns.

This guide covers the top email marketing software that integrate seamlessly with Salesforce, helping you choose the right tool based on features, use cases, and budget.

Key Features to Look for in Salesforce-Compatible Email Marketing Software

• Contact Synchronization: Ensure contacts sync reliably between platforms with proper field mapping for standard fields, custom properties, lead statuses, opportunity stages, and opt-out preferences.

• Engagement Data Sync: Email engagement activities such as opens, clicks, bounces, and unsubscribes should sync back to Salesforce for improved lead scoring and sales follow-up.

• Segmentation Capabilities: Build targeted campaigns using Salesforce contact properties, lead scores, opportunity stages, campaign members, and custom CRM segments.

• Automation Workflows: Provides support for triggered campaigns, including lead nurturing, opportunity-based emails, cart abandonment flows, and behavior-triggered campaigns.

• Deliverability Features: Maintain strong inbox placement through SPF/DKIM authentication, bounce management, list hygiene solutions, and spam testing.

• Monitor Sync Health: Enable monitoring for sync log status, field mapping quality, API usage limits, and duplicate contact prevention.

• Plan for Scale: Consider how the integration will handle larger volumes of contacts, increased API usage, and more frequent syncs as your business grows.

Quick snapshot: Top email marketing software

Top Email Marketing Tools That Integrate with HubSpot CRM

1. Mailmodo

Integration Type: Via Zapier, Latenode, or API

Mailmodo is an AI email marketing software that helps you create, automate, and optimize campaigns effortlessly. From planning strategy to writing copy and building journeys, Mailmodo’s AI Agents handle it all, with no technical expertise needed. It’s the fastest way to send smart, interactive, and high-performing emails.

This "zero-click" approach consistently delivers 2-3X higher conversion rates because you eliminate the biggest barrier to action: leaving the email.

Key Features

• AI Email Assistant: Plan strategy, write copy, and build entire campaigns with AI guidance, no technical expertise needed

• Smart Automation: AI-driven email journeys that adapt based on recipient behavior

• Interactive Elements: Add forms, surveys, calendars, and booking widgets directly in emails

• Template Library: 500+ responsive, conversion-optimized templates

• Advanced Personalization: Segment audiences and customize content using Salesforce data

• Seamless Salesforce Sync: Automatic contact import, form submission export, and campaign activity tracking

• Workflow Triggers: Launch Mailmodo campaigns from Salesforce automation rules

• Managed Deliverability: Expert team ensures your emails reach the inbox

Pricing

• Free: Forever-free Plan with limited features

• Lite: $27/month -  Designed for solo marketers and small teams, includes 500 contacts

• Pro: $79/month - Pro plan comes with a 21-day free trial

• Max: $99/month - Custom Pricing

Best For: Growth-focused businesses, SaaS companies, and marketers who want to maximize conversions through AI-powered, interactive email experiences that integrate seamlessly with Salesforce.

Integration Setup: Connect via Zapier, Latenode, or API. Once configured, Mailmodo automatically syncs contacts from Salesforce, exports form submissions back to your CRM, and tracks all campaign engagement. Your sales team gets real-time visibility into who's engaging with your emails.

2. Mailchimp

Integration Type: Native integration via Salesforce AppExchange

Mailchimp has a very user-friendly interface with gorgeous templates, making it perfect for email marketing. Thanks to its user-friendly design and vast template library, businesses can easily create professional-looking campaigns even without technical or design skills.

Key Features

• Bi-directional sync of contacts between Salesforce and Mailchimp

• Email engagement data (opens, clicks, bounces) feeds back into Salesforce

• Campaign performance tracking in Salesforce dashboards

• Automated lead creation from Mailchimp sign-up forms

• Advanced segmentation with Salesforce data

• Marketing automation workflows

Pricing

• Free plan: Up to 500 contacts, 1,000 monthly emails

• Essentials: Starting at $13/month for 500 contacts

• Standard: $20/month (most popular, includes advanced automation)

• Premium: $350/month for enterprise features

Best For: Businesses wanting a user-friendly platform with strong Salesforce integration, and don't need the most advanced automation.

Integration Setup: Available directly through the Salesforce AppExchange. The native connector syncs audiences, tracks campaign metrics, and creates leads automatically from email signups.

3. ActiveCampaign

Integration Type: Native via Salesforce AppExchange or via third-party tools

ActiveCampaign is mainly known for its automation features and customer segmentation. It mixes email marketing, CRM, and automation in one platform, which is perfect for companies that require complex workflows and deep integration between marketing and sales teams.

Key Features

• Highly sophisticated automation workflows with multiple triggers

• Built-in CRM with sales automation (Plus plan and above)

• Advanced contact segmentation with behavioral triggers

• Web visit tracking and site tracking

• Large integration ecosystem (over 900 apps)

• Predictive sending and content optimization

• Trigger marketing automation from Salesforce opportunities

• Create Salesforce leads, contacts, and accounts from ActiveCampaign

Pricing

• Starter: $15/month for 1,000 contacts (email marketing only)

• Plus: $49/month (includes CRM and sales automation)

• Professional: $79/month (advanced features)

• Enterprise: $145/month (custom reporting, dedicated account rep)

Best For: Businesses prioritizing sophisticated automation and willing to manage a steeper learning curve for powerful capabilities.

Integration Setup: Direct integration available through Salesforce AppExchange. The connector syncs contacts, tracks email engagement in Salesforce, and triggers automation based on CRM activity.

4. Klaviyo

Integration Type: Via API or third-party tools like Zapier

Klaviyo is an email marketing platform for ecommerce that provides progressive segmentation based on buying behavior, browsing history, and uses predictive analytics. It's perfect for online retailers who want to increase revenue through personalized customer experiences and data-driven campaigns.

Key Features

• Advanced ecommerce segmentation: purchase history, browsing behavior, predicted lifetime value

• Native integrations with Shopify, WooCommerce, BigCommerce, Magento

• Predictive analytics on customer behavior

• SMS marketing combined with email campaigns

• Product recommendation engines

• Abandoned cart recovery with dynamic content

• Sync Salesforce contact and lead data

Pricing

• Free: Up to 250 contacts, 500 monthly email sends

• Email: Starting at $20/month for 500 contacts

• Email + SMS: Starting at $35/month

Best For: Ecommerce businesses needing advanced product recommendations, purchase-based segmentation, and integrated email + SMS campaigns.

Integration Setup: Requires custom API integration or third-party tools like Zapier. Syncs customer data from Salesforce for personalized ecommerce campaigns.

5. Brevo (formerly Sendinblue)

Integration Type: Via Zapier or API connections

Brevo offers excellent value with email, SMS, WhatsApp, and live chat capabilities in one affordable platform, making it ideal for businesses seeking multi-channel communication with Salesforce CRM data.

Key Features

• Multi-channel marketing (email, SMS, WhatsApp, live chat)

• Unlimited contacts on all plans (pricing based on sends)

• Transactional email capabilities

• Marketing automation workflows

• AI-driven send time optimization

• Customer Data Platform for unified profiles

• Contact sync from Salesforce

Pricing

• Free: Unlimited contacts, 300 emails/day

• Starter: $9/month for 5,000 emails

• Business: $18/month for 20,000 emails

• Enterprise: Custom pricing

Best For: Budget-conscious businesses wanting multi-channel capabilities and unlimited contact storage.

Integration Setup: Integration via Zapier or API supports contact sync from Salesforce to Brevo. Campaign data and engagement metrics can be synced back using middleware tools.

6. Campaign Monitor

Integration Type: Via Zapier or API connections

Campaign Monitor focuses on beautiful email design with an intuitive drag-and-drop builder, professional templates, and excellent deliverability rates, making it ideal for design-conscious marketers using Salesforce.

Key Features

• Outstanding drag-and-drop email builder

• Professional, customizable templates

• Advanced segmentation and personalization

• Journey builder for customer lifecycle campaigns

• High deliverability rates

• 24/7 customer support

• Time zone-based sending

• Salesforce contact list syncing

Pricing

• Basic: $12/month for 500 contacts

• Unlimited: $29/month for 500 contacts

• Premier: $149/month (advanced features)

Best For: Businesses prioritizing email design quality and needing reliable customer support.

Integration Setup: Integrates with Salesforce via Zapier to sync contact lists and basic email activity. Advanced two-way syncing requires additional configuration.

Conclusion

Here's what matters most: You don't need to spend $15,000-$48,000 per year on Salesforce's native email marketing tools to run professional campaigns.

With the right email marketing tool integrated with Salesforce, you maintain your CRM as the single source of truth while executing sophisticated campaigns at a price that makes sense for your business.

Ready to save thousands while improving your email marketing results? Start with a free trial of any platform above, test the Salesforce integration, and see the difference for yourself.