Top 10 Email Marketing Software That Integrate with Zapier

Zapier has revolutionized how businesses connect their Software, with over 8,000 app integrations that turn disjointed marketing stacks into unified, automated systems. For email marketers, Zapier eliminates manual data entry, automatically syncs leads from any source, and creates sophisticated multi-step workflows that would otherwise require custom development.

Maybe you're collecting leads from multiple sources (forms, webinars, landing pages, CRM) and want them automatically flowing into your email platform with proper tagging and segmentation. Or perhaps you need sophisticated conditional automation where different actions trigger different email sequences across multiple platforms. Maybe you're looking for the flexibility to connect any tool in your stack without being locked into a single ecosystem, or you want to build complex workflows that combine email marketing with your CRM, ecommerce platform, and customer support Software.

This guide reveals 10 email marketing Software with exceptional Zapier integrations, showing you how to automate lead capture, synchronize data across platforms, and build sophisticated email workflows without writing code.

Understanding Zapier and Email Marketing Integration

What is Zapier?

Zapier is a workflow automation platform that connects over 8,000 apps without requiring code or technical expertise. It uses "Zaps" (automated workflows) to move data between applications based on triggers and actions.

• Core Zapier Concepts: Trigger: The event that starts a Zap (new form submission, new sale, new contact)

•  Action: What happens when triggered (add to email list, send email, update contact) 

• Filters: Conditions that determine if an action runs (only if purchase is over $100) 

• Paths: Conditional branching based on specific criteria (different paths for different lead sources) 

• Multi-Step Zaps: Complex workflows with multiple actions following a single trigger

Why Email Marketing Needs Zapier Integration

• Unified Lead Capture: Leads come from everywhere. Forms, landing pages, webinars, live chat, social media ads, CRM activities, ecommerce purchases, support tickets, and more. Zapier automatically routes all leads to your email platform with appropriate tags and segmentation.

• Elimination of Manual Work: No more CSV exports and imports. No copying and pasting contact information. No manual list updates. Zapier handles the repetitive tasks automatically, saving hours weekly while reducing human error.

• Cross-Platform Workflows: Build sophisticated automation that spans multiple Software. For example: Facebook Lead Ad submission triggers email welcome sequence, adds contact to CRM, notifies sales team on Slack, creates a task in project management tool, all automatically.

• Real-Time Synchronization: Unlike batch imports that run once daily, Zapier triggers run in real-time (paid plans) or every 15 minutes (free plan), ensuring leads receive immediate follow-up for maximum engagement.

• Scalability Without Complexity: As your marketing stack grows, Zapier grows with you. Add new Software, create new workflows, and connect additional data sources without rebuilding your entire infrastructure.

How Email Marketing Platforms Work with Zapier

Zapier Integration Quality Levels

Premium Integration (Best):

• Multiple triggers and actions available

• Instant trigger support for real-time automation

• Custom field mapping and tagging capabilities

• Search actions to find existing contacts

• Update actions to modify contact data

• Bulk operations support

Standard Integration (Good):

• Basic triggers (new contact, new campaign sent)

• Core actions (create contact, add to list)

• Limited custom field support

• May require workarounds for advanced features

Basic Integration (Functional):

• Only one or two triggers/actions

• May lack custom field support

• Requires more manual setup or helper apps

Common Zapier Email Marketing Workflows

• Lead Capture from Multiple Sources: Trigger: New form submission (Typeform, Google Forms, Jotform) Action: Create contact in email platform with source tag.

• CRM to Email Sync: Trigger: New lead in CRM (Salesforce, HubSpot, Pipedrive) Action: Add to email nurture sequence based on lead score

• Ecommerce Customer Lifecycle: Trigger: New purchase in Shopify/WooCommerce Action: Add to post-purchase email sequence, remove from prospect list

• Webinar Registration Flow: Trigger: New webinar registration (Zoom, WebinarJam) Action: Add to webinar reminder sequence, send confirmation email

• Support Ticket Follow-Up: Trigger: Ticket resolved in help desk (Zendesk, Intercom) Action: Add to customer success email sequence

The Top 10 Email Marketing Platforms with Zapier Integration

1. Mailmodo

Zapier Integration Type: Premium integration with multiple triggers and actions

Mailmodo is an AI email marketing software that helps you create, automate, and optimize campaigns effortlessly. From planning strategy to writing copy and building journeys, Mailmodo's AI Agents handle it all, with no technical expertise needed. It's the fastest way to send smart, interactive, and high-performing emails.

Key Features

• Multiple Zapier Triggers: New contact created, email sent, email opened, email clicked, form submitted in-email

• Advanced Actions: Create contact, update contact properties, add to journey, trigger campaign, remove from list

• Interactive AMP Emails: Forms, calendars, surveys, product carousels, quizzes embedded in automated emails

• Custom Field Mapping: Map any Zapier field to Mailmodo contact properties for personalized campaigns

• Conditional Journeys: Use Zapier paths to trigger different Mailmodo interactive sequences based on lead source or behavior

• In-Email Form Data Sync: Form submissions within emails flow back through Zapier to update CRM, databases, or other Software

• AI Email Assistant: Auto-generate campaigns triggered by Zapier workflows based on customer data

• Multi-Step Workflow Support: Create complex Zaps with Mailmodo as both trigger and action across multiple steps

Pricing

• Free: Forever-free Plan with limited features

• Lite: $27/month -  Designed for solo marketers and small teams, includes 500 contacts

• Pro: $79/month - Pro plan comes with a 21-day free trial

• Max: $99/month - Custom Pricing

Perfect For: Growth-focused businesses, SaaS companies, and marketers who want maximum conversions through AI-powered, interactive email experiences triggered by Intercom events.

Zapier Setup: Search "Mailmodo" in Zapier, authenticate account with API key from Mailmodo settings. Create a Zap with a trigger from lead source (Typeform, Facebook Lead Ads, Calendly). Map fields to Mailmodo contact properties. Add to a specific journey or campaign. For advanced workflows, use Zapier paths to route different lead types to different Mailmodo interactive sequences. Setup takes 30-45 minutes with basic automation, 60-90 minutes for complex multi-step workflows.

2. Mailchimp

Zapier Integration Type: Premium integration with 100+ pre-built Zap templates

Mailchimp offers one of the most comprehensive Zapier integrations in email marketing, with extensive triggers, actions, and searches that enable sophisticated automation across 8,000+ apps. As the most popular email platform globally with 11+ million users, Mailchimp's Zapier integration is battle-tested, well-documented, and supported by hundreds of pre-built workflow templates for common use cases.

Key Features

• Extensive Triggers: New subscriber, unsubscribed email, campaign sent, email opened, link clicked, new order, abandoned cart

• Complete Actions: Add subscriber to list, update subscriber, add tag, remove tag, add to segment, trigger automation, send campaign

• Search Actions: Find subscriber by email, find campaign, find list

• Pre-Built Templates: 100+ ready-made Zaps for common workflows (Facebook Lead Ads to Mailchimp, new Shopify customer to email list)

• Audience Segmentation: Use Zapier to dynamically tag and segment based on behavior across all connected apps

• Ecommerce Integration: Sync purchase data from any platform for sophisticated product recommendations and abandoned cart recovery

• Multi-List Management: Route contacts to different lists based on lead source or qualification criteria

• Conditional Logic: Use Zapier paths to create complex branching workflows based on Mailchimp data

Pricing

• Free: Up to 500 contacts, 1,000 monthly emails (full Zapier integration included)

• Essentials: $13/month for 500 contacts (removes branding, 24/7 support)

• Standard: $20/month for 500 contacts (automation, A/B testing, dynamic content)

• Premium: $350/month for 10,000 contacts (advanced segmentation, multivariate testing, phone support)

Perfect For: Businesses wanting the reliability and brand recognition of the world's leading email platform with extensive Zapier integration for connecting any tool in their marketing stack.

Zapier Setup: Search "Mailchimp" in Zapier, authenticate with Mailchimp account credentials. Choose from 100+ pre-built templates or create a custom Zap. Select trigger from lead source, map to Mailchimp action (add subscriber, add tag, add to automation). Most common setup is "New [App] → Add to Mailchimp List with Tag." Setup takes 10-20 minutes with templates, 30-45 minutes for custom workflows.

3. ActiveCampaign

Zapier Integration Type: Premium integration with 150+ actions and triggers

ActiveCampaign provides one of the deepest Zapier integrations in email marketing, with granular control over contacts, tags, custom fields, deals, and automation triggers. The 900+ pre-built automation recipes within ActiveCampaign combine with Zapier's 8,000+ app connections to create virtually unlimited workflow possibilities across your entire business stack.

Key Features

• Comprehensive Triggers: New contact, tag added, automation webhook, deal stage change, campaign sent, email link clicked, goal completed

• Extensive Actions: Create contact, update contact, add tag, remove tag, create deal, update deal, add to automation, trigger webhook

• Custom Field Support: Map unlimited custom fields from any Zapier trigger to ActiveCampaign contact properties

• Deal Pipeline Automation: Use Zapier to move deals through sales stages based on email engagement or external events

• Goal Tracking: Set up goals that trigger when specific Zapier actions are complete

• Webhooks: Create custom webhooks that trigger Zaps based on any ActiveCampaign event

• Lead Scoring Integration: Use Zapier to add or subtract lead score points based on actions in other apps.

• Event Tracking: Send custom events from any app through Zapier to ActiveCampaign for behavioral segmentation

Pricing

• Starter: $15/month for 1,000 contacts (email marketing, unlimited sends)

• Plus: $49/month for 1,000 contacts (CRM + automation, landing pages, Zapier integration)

• Professional: $79/month for 1,000 contacts (predictive sending, split testing, attribution, full Zapier access)

• Enterprise: $145/month for 2,500 contacts (custom reporting, dedicated account manager, priority Zapier support)

Perfect For: Businesses needing sophisticated email automation with sales CRM integration, wanting to connect behavioral data from every app in their stack through Zapier for complete customer visibility.

Zapier Setup: Search "ActiveCampaign" in Zapier, authenticate with API URL and key from ActiveCampaign settings. Create a Zap with a trigger from the lead source or activity. Map to ActiveCampaign action (create contact, add tag, create deal, add to automation). For advanced setups, use multiple actions to tag, update custom fields, and trigger automation workflows simultaneously. Setup takes 45-75 minutes for comprehensive workflows.

4. ConvertKit

Zapier Integration Type: Premium integration with subscriber-first workflows

ConvertKit's Zapier integration is designed specifically for creators, bloggers, and course sellers, with a focus on subscriber-centric automation rather than complex list management. The integration emphasizes simplicity, with straightforward triggers and actions that connect creator Software like Teachable, Gumroad, Podia, and content platforms seamlessly to email sequences without technical complexity.

Key Features

• Subscriber-Centric Triggers: New subscriber, subscriber added to sequence, subscriber completed sequence, purchase completed (for digital products)

• Tag-Based Actions: Add subscriber, add tag, remove tag, add to sequence (no complex list management required)

• Course Platform Integration: Native Zapier flows for Teachable, Podia, Thinkific, and Kajabi student enrollment

• Digital Product Automation: Trigger sequences when products are purchased through Gumroad, Payhip, or integrated stores

• Content Platform Sync: Connect blog platforms, podcast hosts, and YouTube for subscriber growth automation

• Broadcast Triggers: Automatically send broadcasts based on external events via Zapier

• Custom Field Mapping: Map subscriber data from any source for personalized email content

• Unsubscribe Management: Automatically remove unsubscribes across all connected platforms

Pricing

• Free: Up to 10,000 subscribers, unlimited emails (limited Zapier features)

• Creator: $25/month for 1,000 subscribers (full Zapier integration, automation)

• Creator Pro: $50/month for 1,000 subscribers (advanced reporting, priority support)

• Scales with subscriber count (5,000 subscribers approximately $66/month Creator plan)

Perfect For: Bloggers, podcasters, course creators, and digital product sellers using multiple creator platforms who want simple Zapier automation without marketing complexity.

Zapier Setup: Search "ConvertKit" in Zapier, authenticate with API key from ConvertKit settings. Create a Zap triggered by course enrollment, product purchase, or content action. Add subscriber to ConvertKit with appropriate tags. Trigger welcome sequence or specific email series. For creators, setup is particularly simple, taking 15-30 minutes even for multi-platform workflows.

5. Brevo (Sendinblue)

Zapier Integration Type: Standard integration with transactional and marketing support

Brevo combines email, SMS, WhatsApp, and live chat in one affordable platform with strong Zapier integration supporting both marketing campaigns and transactional email workflows. The unlimited contact storage model (pay per send, not per contact) makes it exceptionally cost-effective when syncing large databases through Zapier from CRM systems, ecommerce platforms, or customer success Software.

Key Features

• Dual-Purpose Triggers: New contact added to list, transactional email sent, SMS sent, chat started

• Marketing and Transactional Actions: Add contact to list, send transactional email, send SMS, update contact attributes

• Unlimited Contact Storage: Zapier can sync unlimited contacts without additional charges (pay only for sends)

• Multi-Channel Automation: A single Zap can trigger email, SMS, and WhatsApp messages simultaneously

• CRM Integration: Built-in CRM syncs via Zapier with external sales Software for unified contact management

• Attribute Mapping: Map any Zapier data to Brevo contact attributes for sophisticated segmentation

• Transactional Email: Use Zapier to trigger order confirmations, receipts, and password resets from any app

• List Management: Automatically organize contacts into lists based on the Zapier trigger source

Pricing

• Free: Unlimited contacts, 300 emails/day forever (includes Zapier integration)

• Starter: $9/month for 5,000 emails/month (unlimited contacts, no daily limit)

• Business: $18/month for 20,000 emails/month (marketing automation, A/B testing)

• Enterprise: Custom pricing for high volumes and advanced features

Perfect For: B2B Businesses collecting leads from multiple sources via Zapier who want affordable multi-channel marketing with unlimited contact storage as the database grows.

Zapier Setup: Search "Brevo" or "Sendinblue" in Zapier, authenticate with API v3 key from Brevo account settings. Create a Zap with a lead source trigger. Map to Brevo action (create contact, add to list, send transactional email). For multi-channel, add multiple Brevo actions for email + SMS. Setup takes 20-35 minutes for basic workflows, 45-60 minutes for multi-channel campaigns.

6. Klaviyo

Zapier Integration Type: Premium integration with ecommerce-specific actions

Klaviyo dominates ecommerce email marketing with sophisticated Zapier integration that syncs purchase data, browsing behavior, and customer lifecycle events for data-driven product marketing. While Klaviyo has native integrations with major platforms like Shopify, the Zapier connection enables custom ecommerce workflows, connecting niche platforms, ERPs, inventory systems, and customer service Software for complete revenue attribution.

Key Features

• Ecommerce Triggers: New profile created, metric tracked (purchase, refund, subscription change), list membership changed.

• Revenue-Focused Actions: Create profile, update profile properties, track event (purchase, browse, cart add), add to list, trigger flow

• Custom Event Tracking: Send any ecommerce event from any platform through Zapier for behavioral segmentation

• Product Catalog Sync: Use Zapier to keep product data updated from inventory management or PIM systems

• Subscription Management: Automate subscription lifecycle emails triggered by billing events via Zapier

• Customer Lifetime Value: Calculate and sync CLV from analytics Software for sophisticated segmentation

• Refund and Return Flows: Trigger win-back campaigns based on refund or return events from any platform

• Loyalty Program Integration: Connect point-of-sale, loyalty systems for reward-based email campaigns

Pricing

• Free: Up to 250 contacts, 500 monthly emails (limited Zapier actions)

• Email: Starting at $20/month for 500 contacts (full Zapier integration, unlimited sends)

• Email + SMS: Starting at $35/month for 500 contacts

• Scales with contact volume (10,000 contacts approximately $150/month)

Perfect For: Ecommerce businesses using custom platforms, multiple sales channels, or niche Software wanting to centralize customer data in Klaviyo via Zapier for sophisticated product marketing.

Zapier Setup: Search "Klaviyo" in Zapier, authenticate with the private API key from your Klaviyo account. Create a Zap for ecommerce events (purchases from custom cart, inventory changes, customer service interactions). Track as a Klaviyo metric or update profile properties. For ecommerce, include product details, prices, and quantities in Zapier data mapping. Setup takes 60-90 minutes for complete revenue tracking.

7. MailerLite

Zapier Integration Type: Standard integration with core marketing actions

MailerLite delivers powerful email marketing with exceptional simplicity and Zapier integration that makes lead capture and list management effortless. The generous free tier (1,000 subscribers, 12,000 monthly emails) includes full Zapier access, making it perfect for small businesses and startups wanting automated lead capture without monthly costs until they scale beyond initial thresholds.

Key Features

• Essential Triggers: New subscriber added, subscriber removed, campaign sent

• Core Actions: Create subscriber, update subscriber, add to group, remove from group, unsubscribe

• Group-Based Organization: Route Zapier leads to specific groups based on source or criteria

• Field Mapping: Map custom fields from any Zapier trigger for personalized campaigns

• Landing Page Integration: Connect MailerLite landing pages with external apps via Zapier

• Website Builder Sync: Automatically add website signups from any builder through Zapier

• Email Verification: Zapier can trigger verification workflows to maintain list quality

• Countdown Timers: Create urgency with dynamic countdown timers in automated emails

Pricing

• Free: 1,000 subscribers, 12,000 monthly emails (includes Zapier integration, unlimited landing pages)

• Growing Business: $10/month for 1,000 subscribers (unlimited emails, automation, removes branding)

• Advanced: $20/month for 1,000 subscribers (priority support, dynamic content, multiple triggers)

• Scales affordably (5,000 subscribers approximately $30/month)

Perfect For: Small businesses and startups wanting simple, affordable email marketing with Zapier automation for lead capture from forms, webinars, and landing pages.

Zapier Setup: Search "MailerLite" in Zapier, authenticate with API key from MailerLite dashboard. Create a Zap with a lead source trigger (form submission, webinar registration). Add a subscriber to MailerLite with a group assignment based on the source. For simple workflows, setup takes 15-25 minutes. Templates available for common scenarios like Facebook Lead Ads to MailerLite.

8. Sender

Zapier Integration Type: Standard integration with subscriber management

Sender delivers professional email marketing at extremely affordable pricing with Zapier integration that syncs unlimited contacts without per-contact charges. The genuinely useful free tier (2,500 subscribers, 15,000 monthly emails) includes Zapier access, making it ideal for businesses collecting leads from multiple sources who want to avoid escalating costs as their database grows.

Key Features

• Subscriber Triggers: New subscriber added, subscriber removed, subscriber updated

• List Management Actions: Add subscriber, update subscriber, remove subscriber, add to list

• Unlimited Contact Model: Zapier syncs unlimited subscribers, costs based on sends, not list size

• Group Organization: Route Zapier leads to specific groups for targeted campaigns

• Custom Field Support: Map lead source and qualification data through Zapier

• SMS Integration: A single Zap can add to both email and SMS marketing lists

• Automation Workflows: Trigger welcome series, cart abandonment, re-engagement flows via Zapier

• Multi-Source Aggregation: Collect leads from 8,000+ apps without manual list management

Pricing

• Free: 2,500 subscribers, 15,000 emails/month forever (includes Zapier, unlimited contacts model)

• Standard: $15/month for 60,000 emails (unlimited contacts, automation, priority support)

• Professional: $29/month for 120,000 emails (dedicated IP option, advanced features)

• Enterprise: Custom pricing for high volumes

Perfect For: Cheap email marketing using Zapier to aggregate leads from multiple sources who want to avoid per-contact pricing as their database scales.

Zapier Setup: Search "Sender" in Zapier, authenticate with API key from Sender account settings. Create a Zap with multi-source triggers (forms, landing pages, webinars, CRM). Add a subscriber to the Sender with a group based on the source. For budget-conscious setups, Sender's unlimited contacts mean no usage monitoring needed. Setup takes 20-30 minutes.

9. GetResponse

Zapier Integration Type: Standard integration with webinar and funnel support

GetResponse combines email marketing, landing pages, webinar hosting, and marketing automation with Zapier integration that uniquely supports webinar registration workflows. The platform's all-in-one approach means Zapier can connect webinars, conversion funnels, and email campaigns for complete lifecycle automation without switching between multiple specialized Software.

Key Features

• Unique Webinar Triggers: New webinar registration, webinar attendance, webinar completion

• Marketing Actions: Add contact, update contact, add to campaign, trigger automation, register for webinar

• Funnel Integration: Zapier can add contacts to complete conversion funnels (landing page + email sequence + webinar)

• Landing Page Sync: Connect external forms to GetResponse landing pages and email sequences

• Website Builder: Automated lead capture from GetResponse-built websites via Zapier

• Ecommerce Software: Trigger abandoned cart and product recommendation emails from any platform

• Conversion Tracking: Sync conversion data from analytics Software for campaign optimization

• List Management: Organize contacts in lists and tags based on Zapier trigger criteria

Pricing

• Free: 500 contacts with basic email marketing (limited Zapier actions)

• Email Marketing: $19/month for 1,000 contacts (full Zapier integration, email campaigns only)

• Marketing Automation: $59/month for 1,000 contacts (automation, webinars, full Zapier access)

• Ecommerce Marketing: $119/month (advanced ecommerce features, unlimited Zapier)

Perfect For: Businesses running webinars, courses, or events who want an all-in-one platform with Zapier connecting external Software for complete marketing automation.

Zapier Setup: Search "GetResponse" in Zapier, authenticate with API key. Create a Zap for webinar registration from external platforms (Calendly, Eventbrite). Add contact to GetResponse, register for webinar, trigger reminder automation. For webinar workflows, include registration confirmation and post-webinar follow-up sequences. Setup takes 45-60 minutes.

10. AWeber

Zapier Integration Type: Standard integration with proven reliability

AWeber has powered email marketing since 1998 with decades of Zapier integration refinement, offering rock-solid reliability for automated lead capture and list management. While not the flashiest integration, AWeber's Zapier connection is extensively documented, supported by hundreds of pre-built templates, and backed by 24+ years of deliverability expertise and customer support.

Key Features

• Reliable Triggers: New subscriber added, subscriber removed, broadcast sent, campaign sent

• Core Actions: Add subscriber, update subscriber, add tag, remove tag, move to list

• Pre-Built Templates: 50+ ready-made Zaps for common workflows (Facebook Lead Ads, landing page forms, webinar registrations)

• Tag-Based Organization: Route Zapier leads to segments using tags for targeted campaigns

• Custom Field Support: Map lead source and qualification data from any Zapier trigger

• List Management: Move subscribers between lists based on Zapier criteria

• Autoresponder Integration: Trigger time-based email sequences via Zapier (Day 1, Day 3, Day 7)

• Broadcast Scheduling: Use Zapier to queue broadcast emails based on external events

Pricing

• Free: Up to 500 subscribers (limited features, AWeber branding, basic Zapier)

• Lite: $15/month for 500 subscribers (full Zapier integration, automation, unlimited emails)

• Plus: $30/month for 500 subscribers (advanced features, priority support, sales tracking)

• Unlimited: $899/month for unlimited subscribers (enterprise features)

Perfect For: Small business owners wanting reliable, time-tested email marketing with proven Zapier integration and excellent customer support for troubleshooting automation workflows.

Zapier Setup: Search "AWeber" in Zapier; there are abundant pre-built templates available. Authenticate with the AWeber account. Select a template or create a custom Zap. Map lead source to AWeber action (add subscriber, add tag, add to list). AWeber's documentation includes Zapier-specific guides. Setup takes 15-30 minutes with templates.

Final Thoughts

Choosing the right email marketing tool that integrates with Zapier can save time and supercharge your campaigns. With seamless automation, your contact lists, follow-ups, and notifications stay in sync across apps without manual work.

Focus on tools that offer reliable Zapier support, flexible automation triggers, and scalable features to match your growth. The right combination of email software and Zapier workflows helps you engage your audience more effectively and grow your business with less effort.