Top 10 Email Marketing Software for Boosting Email Engagement 

Email marketing is still one of the strongest marketing tools today, especially since there is a predicted increase in the number of email users around the world. According to the latest email marketing statistics, “around three-quarters of marketers prefer email as their go-to channel for ROI, where up to 2x improvement can be achieved year over year.”

The right email platform can dramatically improve your open rates, click-throughs, and overall engagement. Let's explore the top email engagement Software that can transform your email marketing strategy.

In this comprehensive guide, we'll break down the best email marketing platforms available today, from AI-powered automation Software to creator-focused platforms and e-commerce specialists. Whether you're a small business owner, content creator, or marketing professional, you'll discover the perfect tool to connect with your audience more effectively and drive meaningful results.

What Is Email Engagement?

Email engagement refers to how subscribers interact with the emails you send. It goes beyond just opens and looks at actions like clicks, replies, form fills, and overall responsiveness to your content.

High email engagement signals that your emails are relevant, timely, and valuable to your audience. It also plays a major role in improving deliverability, because mailbox providers use engagement signals to decide whether your emails belong in the inbox or the spam folder.

5 Steps to Maximize Email Engagement

Step 1: Start with Smart Segmentation

Group your subscribers by engagement level (active vs. inactive), behavior (downloads, page visits, purchase history), interests (content preferences), and lifecycle stage (new subscribers, long-term fans, at-risk contacts).

Step 2: Implement Strategic Automation

Set up automated workflows for welcome series, re-engagement campaigns for inactive contacts, behavior-based follow-ups triggered by specific actions, and abandoned cart recovery for e-commerce businesses.

Step 3: Optimize Through Continuous Testing

Use A/B testing to improve subject lines for better open rates, call-to-action buttons for higher clicks, send times to reach subscribers when they're most engaged, and email layouts to improve readability.

Step 4: Personalize Every Message

Go beyond basic personalization with dynamic content blocks that change based on subscriber data, product recommendations based on browsing history, tailored messaging reflecting engagement patterns, and localized content considering time zones.

Step 5: Monitor and Continuously Improve

Track key metrics to identify top-performing content, recognize engagement patterns across different segments, adjust send frequency based on subscriber preferences, and remove consistently inactive subscribers to maintain list health.

Best Email Marketing Platforms for Boosting Email Engagement

1. Mailmodo

Mailmodo is an AI email marketing software that helps you create, automate, and optimize campaigns effortlessly. From planning strategy to writing copy and building journeys, Mailmodo's AI Agents handle it all, with no technical expertise needed. It's the fastest way to send smart, interactive, and high-performing emails.

What Makes It Great for Engagement

• Fill out forms directly inside emails

• Complete quick surveys and RSVPs

• Create emails quickly with the AI-powered builder and editor

• Make better marketing decisions with Mailmodo AI insight

Key Features

• AI-powered email creation for compelling content

• Real-time engagement analytics to track subscriber interactions

• Few automation journey on free plan for testing AI-driven workflows

• Interactive AMP elements that reduce friction in the conversion process

Best For: SMBs, SaaS brands, and marketers looking to boost engagement and conversions through AI Email marketing

Pricing: Mailmodo offers a forever-free Lite plan (500 contacts). The Pro plan starts at $79/month (billed annually) and includes a 21-day free trial.

2. CleverTap

CleverTap goes beyond basic email marketing to provide a comprehensive customer engagement solution. Its Clever.AI technology continuously learns from user interactions to optimize every aspect of your email campaigns.

What Makes It Great for Engagement

• Dynamic audience segmentation that updates automatically based on real-time behavior

• Predictive AI that determines the best send times for each subscriber

• Cross-channel integration coordinating email with push, SMS, and in-app messages

• Advanced analytics identifying high-value segments and content preferences

Key Features

• Decision Agents determine the right offer and timing for each customer

• Creative Agents generate personalized subject lines and content variations

• Action Agents orchestrate individualized interactions that improve with every goal achieved

Best For: Businesses needing sophisticated automation and omnichannel capabilities with AI-driven personalization.

Pricing: Custom enterprise pricing based on monthly active users and features required. Offers a free trial to test the platform's AI-powered engagement capabilities before commitment.

3. Kit

Kit is specifically designed for email newsletter creators and bloggers, offering a generous plan with unlimited emails to 10,000 subscribers. The platform understands that content creators need simplicity without sacrificing power.

What Makes It Great for Engagement

• Landing pages and forms to capture subscribers without a website

• Email sequences that nurture relationships automatically

• Subscriber tagging for flexible targeting based on interests and actions

• Monetization Software to sell digital products directly through email

Key Features

• Creator-focused interface designed for content-first communication

• Unlimited email sends

• Built-in Software for audience monetization

• Simple automation for relationship building

Best For: Content creators, bloggers, and newsletter writers prioritizing authentic audience relationships over complex automation.

Pricing: Free plan available for up to 10,000 subscribers with unlimited emails and basic features. Creator plan starts at $25/month with advanced automation, subscriber scoring, and integrations.

4. Brevo

Brevo (formerly Sendinblue) offers sophisticated marketing automation, allowing up to 9,000 emails monthly to unlimited contacts. The platform excels at delivering enterprise-level functionality without enterprise pricing.

What Makes It Great for Engagement

• Workflow automation for building complex campaigns based on user behavior

• Integrated CRM to track customer relationships alongside email performance

• A/B testing to optimize subject lines and content

• SMS marketing to expand beyond email when needed

Key Features

• Advanced trigger-based campaigns like welcome series and abandoned cart emails

• Unlimited contact storage

• Multi-channel marketing capabilities

• Transactional email support

Best For: Businesses wanting sophisticated automation and retention marketing without paying for large contact lists.

Pricing: Free plan includes unlimited contacts and 9,000 emails monthly with basic features. Starter plan begins at $25/month, removing daily sending limits and adding advanced automation.

5. Omnisend

For online retailers, Omnisend provides powerful retention marketing features specifically designed to boost purchases and customer lifetime value. Unlike general-purpose email platforms, Omnisend was built from the ground up with e-commerce workflows in mind.

What Makes It Great for Engagement

• AI-powered product recommendations based on browsing and purchase history

• Abandoned cart automation to recover lost sales automatically

• Landing pages for targeted promotional campaigns

• Segmentation by purchase behavior and engagement levels

Key Features

• Pre-built e-commerce automation workflows

• SMS and push notification integration

• Sales performance tracking

• Shoppable emails with product catalogs

Best For: E-commerce businesses focused on increasing repeat purchases and customer lifetime value.

Pricing: Free plan offers 500 emails monthly to 250 contacts with access to all features. Standard plan starts at $16/month with 6,000 emails and priority support for growing stores.

6. ActiveCampaign

ActiveCampaign combines email marketing with CRM functionality, making it powerful for businesses with longer sales cycles. The platform's predictive capabilities use machine learning to determine optimal engagement strategies for each individual contact.

What Makes It Great for Engagement

• AI-powered send time optimization that determines when each contact is most likely to engage

• Predictive sending with machine learning that improves delivery timing over time

• Advanced automation with complex workflows that adapt to recipient behavior

• Lead scoring to prioritize the most engaged contacts

Key Features

• Deep CRM integration for personalized customer journeys

• Marketing automation based on engagement signals

• Site tracking and event tracking

• Win probability predictions

Best For: B2B companies and businesses with complex sales cycles needing to align marketing and sales around engagement.

Pricing: Plans start at $15/month for 1,000 contacts with email marketing and automation. Professional tier begins at $79/month, adding predictive sending, split automation, and advanced CRM features.

7. MailerLite

MailerLite balances ease of use with surprisingly robust features, offering automation and landing pages. It's the perfect middle ground for small businesses who want professional results without the steep learning curve.

What Makes It Great for Engagement

• Automation workflows for trigger-based email sequences

• Drag-and-drop landing page builder to capture leads effectively

• A/B testing to optimize campaign performance

• Subscriber segmentation for targeted messaging

Key Features

• Intuitive interface perfect for beginners

• Website builder included

• Digital product selling capabilities

• Email verifications to maintain list quality

Best For: Small businesses and solopreneurs who want powerful features without complexity.

Pricing: Free plan supports up to 1,000 subscribers with 12,000 emails monthly and core features. Growing Business plan starts at $10/month with unlimited emails, templates, and auto-resend campaigns.

8. Sender

Sender provides generous allowances with 15,000 monthly emails to 2,500 subscribers, including unlimited automations. The platform's mission is to democratize advanced marketing features, making capabilities typically reserved for premium tiers available to everyone from day one.

What Makes It Great for Engagement

• Abandoned cart campaigns that recover sales automatically

• Dynamic list management that moves subscribers between segments based on actions

• A/B testing within automation workflows for subject lines and CTAs

• Professional form templates to capture subscribers easily

Key Features

• Unlimited automation workflows

• SMS campaigns available

• Push notifications integration

• Advanced segmentation capabilities

Best For: Growing businesses wanting powerful automation features without the complexity or cost of enterprise platforms.

Pricing: Free tier includes 2,500 subscribers and 15,000 emails monthly with unlimited automation workflows. Standard plan starts at $15/month, offering priority support and advanced reporting capabilities.

9. HubSpot

HubSpot integrates email marketing with a robust Built-in CRM, allowing up to 2,000 monthly emails to unlimited contacts. The platform's true strength lies in its unified approach to customer data, where every email interaction feeds into a comprehensive contact record.

What Makes It Great for Engagement

• Behavior tracking to monitor how contacts interact across channels

• Email personalization using comprehensive CRM data

• Automation workflows triggered by CRM activities

• Detailed reporting tracking email impact on sales pipeline

Key Features

• Complete marketing, sales, and service platform

• Lead management and scoring

• Contact and company insights

• Integration with hundreds of business Software

Best For: Businesses wanting to align marketing and sales teams around unified customer data and engagement metrics.

Pricing: Free CRM with up to 2,000 emails monthly to unlimited contacts and basic marketing Software. Marketing Hub Starter begins at $15/month with email marketing, forms, and landing pages included.

10. GetResponse

GetResponse combines email marketing with a website builder, offering a comprehensive solution for businesses building their online presence. By bundling landing pages, webinar hosting, and conversion funnels alongside traditional email Software, GetResponse eliminates the need for multiple subscriptions.

What Makes It Great for Engagement

• Conversion-focused landing pages

• Email automation to nurture leads automatically

• 500+ professional templates for various industries

• Webinar hosting to engage audiences beyond email

Key Features

• AI-powered email generator

• Conversion funnel builder

• Marketing automation visual workflow builder

• E-commerce Software and integrations

Best For: B2B Businesses wanting an all-in-one platform that combines email, landing pages, and webinar capabilities.

Pricing: Free plan offers 500 subscribers with 2,500 emails monthly and basic email marketing features. Email Marketing plan starts at $15.58/month with unlimited emails, autoresponders, and landing pages.

How to Choose the Best Email Engagement Tool

• Match the Tool to Your Business Type: Different businesses have different email needs based on their audience, goals, and scale. Choosing a tool that fits your business type ensures you get the right features for better engagement and results.

• Essential Features for Boosting Engagement: Look for email platforms that include A/B testing for experimentation, advanced segmentation to group subscribers by behavior, marketing automation for triggered emails, personalization using subscriber data, and analytics to track what drives opens, clicks, and conversions.

• Consider Your Analytics Needs: The best retention marketing software provides real-time engagement tracking, behavioral segmentation and tagging, predictive analytics for send time optimization, and cross-channel performance insights.

Final Thoughts

The best email engagement software share these core capabilities: intelligent segmentation, powerful automation, personalization features, robust analytics, and testing capabilities.

Start by identifying your primary goal, then select 2-3 Software to test. Begin with basic automation and scale as you learn, while consistently measuring improvements in opens, clicks, and conversions.

Remember, the best email engagement platform is one you'll use consistently. Choose a tool that matches your technical comfort level while providing the features you need to build meaningful relationships with your subscribers.

Ready to boost your email engagement? Start with one of these software today and watch your results improve.